Ttobongee Chicken
South Korean fried chicken franchise brand known for thin, crispy batter and affordable whole-chicken style offerings.
Last updated September 29, 2026
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Overview
Ttobongee Chicken (또봉이통닭) is a South Korean fried chicken franchise brand operated by Ttobongee F&S Co., Ltd. The company is headquartered in Giheung-gu, Yongin, Gyeonggi-do, and runs a franchise network of chicken restaurants across South Korea. Its brand story emphasizes a thin, crispy batter and a lighter, less greasy style of Korean fried chicken, evoking the nostalgic memory of traditional whole chicken (tongdak) while positioning itself as an affordable everyday option for families, friends, and solo diners. The official website presents the brand as a modern, data-informed franchise: it advertises an AI-recommended menu feature and a big-data-driven recommendation system, alongside standard franchise services such as store locator, owner space, stamp rewards, and social media channels on Kakao, YouTube, Naver Blog, and Instagram. The site also highlights awards and a company history section, indicating an established multi-year franchise operation. Corporate details on the site identify the operating company as Ttobongee F&S Co., Ltd. (또봉이F&S(주)), with its address at Mirae City BD 7F, 1195-3 Bojeong-dong, Giheung-gu, Yongin, Gyeonggi-do, and a representative director named Lim Dae-jin (임대진). The business registration number is 816-81-00059. The brand maintains a franchise recruitment channel and a partnership contact email. Ttobongee Chicken competes in South Korea's crowded fried chicken franchise market, where brands differentiate through batter style, pricing, and franchise support. Its stated positioning centers on "honest, delicious chicken" that is accessible anytime and anywhere, with a value-oriented price point and a health-conscious lighter frying approach. The brand is active and continues to recruit franchisees.
History
Ttobongee Chicken is a South Korean fried chicken franchise brand operated by Ttobongee F&S Co., Ltd. The company is based in Giheung-gu, Yongin, Gyeonggi-do, South Korea. Its official website includes a brand history section organized by periods from 2011 through 2026, indicating that the brand has been operating and developing its franchise network over more than a decade. The site also features an awards section, suggesting recognition within the Korean franchise or food industry. The brand's story page describes its culinary identity: a thin fried batter that adds crispness, a lighter and healthier style of chicken, and a nostalgic taste reminiscent of traditional Korean whole chicken (tongdak). It positions itself as a "good price" chicken brand that anyone can enjoy without burden, suitable for families, friends, and solo diners. The website also promotes an AI-recommended menu powered by big data, reflecting an effort to modernize the ordering and franchise experience. Corporate information on the site identifies the representative director as Lim Dae-jin (임대진) and lists the business registration number 816-81-00059. The company address is Mirae City BD 7F, 1195-3 Bojeong-dong, Giheung-gu, Yongin, Gyeonggi-do. The brand maintains a franchise recruitment portal, a store locator, a stamp reward program, and social media channels on Kakao, YouTube, Naver Blog, and Instagram. The copyright notice reads "Copyright (C) TTOBONGEE, ALL RIGHTS RESERVED." While the exact founding year is not stated in the available evidence, the history section spanning 2011 to 2026 suggests the brand was established by the early 2010s and has continued to expand. Ttobongee Chicken remains an active franchise brand in South Korea's competitive fried chicken market.
- 2026
History section extends to 2026, showing ongoing brand activity.
- 2011
Brand history section begins, indicating early operations and franchise development.
Products and positioning
Affordable, honest, everyday Korean fried chicken with a thin crispy batter and nostalgic whole-chicken appeal.
Thin-batter crispy fried chicken
Fried chicken with a thin, crispy coating for a lighter bite.
Whole chicken (tongdak) style
Nostalgic whole-chicken preparation reminiscent of traditional Korean fried chicken.
AI-recommended menu
Big-data-driven menu recommendation feature on the official website.
Sources3 sources
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