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Tsvet Divanov

Retailer / private label

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Tsvet Divanov is a Russian chain of upholstered furniture stores.

Last updated September 27, 2026

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Overview

Tsvet Divanov is a Russian retail chain specialising in upholstered furniture. It operates a network of stores selling sofas, armchairs and other soft-furnishing pieces, positioning itself in the household-durables segment of the consumer market. The brand is associated with the domain zvet.ru, which serves as its online storefront and corporate presence. As a chain of upholstered furniture stores, Tsvet Divanov belongs to the furniture retail sector, where it competes with other Russian and international furniture retailers. Its assortment centres on upholstered items — the core category of soft furniture — rather than on case goods, kitchen units or office furniture. The business model combines physical retail outlets with an online channel, allowing customers to browse collections and place orders remotely. The company is privately held and does not appear to be listed on a public stock exchange. Detailed public information about its founding date, ownership structure and executive leadership is limited, and the brand is primarily documented through its commercial presence and retail operations in Russia.

History

Tsvet Divanov is a Russian chain of upholstered furniture stores. Publicly available information about the company's origins is limited; it is documented primarily as a retail network specialising in upholstered furniture. The brand operates under the domain zvet.ru, which functions as its online storefront and corporate website. The chain focuses on the upholstered furniture category, offering sofas, armchairs and related soft-furnishing products. Its retail format combines physical stores with an online presence, a common model among Russian furniture retailers. The company is privately held and does not appear on public stock exchanges. Further details about its founding, expansion and corporate history are not widely documented in public sources.

Products and positioning

Specialist retail chain for upholstered furniture in the Russian market.

  • Upholstered furniture

    Sofas, armchairs and other soft-furnishing pieces sold through the chain's stores and website.

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