Tschuttiheftli
Swiss non-commercial football sticker album brand featuring artist-illustrated portraits instead of photographs.
Last updated September 29, 2026
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Overview
Tschuttiheftli (stylised as tschutti heftli) is a Swiss football sticker album brand produced by a small association based in Lucerne. The name derives from "tschutte", the Swiss German word for playing football. Since 2008, the project has published collectible albums for major football tournaments, filling them not with photographs of players but with small artworks illustrated by artists from around the world. The brand positions itself as an alternative to mainstream, commercial sticker albums, celebrating football culture beyond commerce. The project began in 2006 as a football culture magazine published three times a year by a small association. The magazine combined football with culture and critically examined the commercialisation of the sport. It ran for 19 issues until 2015, when production ceased due to time and staffing constraints. The association continued to focus on the sticker albums. The first sticker album appeared for the 2008 European Championship, with a print run of 3,000 copies. Portraits of players from participating teams were created by German and Swiss artists and sold in packets. Subsequent albums for the 2010 World Cup and 2012 European Championship followed, with increasing print runs. From 2012 the albums were also distributed in Germany, and the 2012 edition reached two million stickers. For the 2014 World Cup in Brazil, an international artist competition was held to design the 32 national teams; participants had to portray Pelé, who judged alongside TV host Beni Thurnheer and other jury members. The 2016 European Championship album had a starting print run of four million images and was also released in Austria. The 2018 World Cup album, with 522 stickers, was designed by Russian graphic designer Natasha Agapova and had a starting print run of 7.5 million; it was also published in England. When Euro 2020 was postponed, Tschuttiheftli responded with a "Heimspiel" (home game) album featuring COVID-19 images to support illustrators and cartoonists during lockdown. For the delayed Euro 2021, the album could be filled in two ways: by artist or by team, with artists tasked to portray footballers from various countries rather than whole teams; the competition subject was Jürgen Klopp. The 2022 World Cup was boycotted and no album was released; instead, 23 artists created protest posters against the tournament in Qatar. A first women's Euro album appeared in 2022, followed by a fixture poster for the 2023 Women's World Cup. The Euro 2024 album contained 400 images, with Erling Haaland as the competition subject; 24 of 150 entrants were selected to design teams. For the 2025 Women's Euro, the competition asked for a portrait of former Swiss international Lara Dickenmann, who as part of the jury selected 16 images for the album. Tschuttiheftli remains an active, non-commercial project run by an association. It continues to seek volunteers for project management, communication, sales, events, finance and partnerships, with an eye on the 2027 Women's World Cup.
History
Tschuttiheftli began in 2006 as a football culture magazine published three times a year by a small association in Lucerne. The magazine combined football with culture and critically engaged with the commercialisation of the sport. It ran until 2015, when the 19th issue marked the end of production due to a lack of time and staff. The association then concentrated on its sticker albums. The first sticker album was released for the 2008 European Championship. It contained stickers with player portraits of the participating teams, designed by German and Swiss artists, sold in packets. The initial print run was 3,000 copies. Albums followed for the 2010 World Cup and the 2012 European Championship, each with increasing print runs. From 2012 the albums were also distributed in Germany, and the 2012 edition reached two million stickers. For the 2014 World Cup in Brazil, Tschuttiheftli organised an international artist competition to design the 32 national teams. Participants were asked to create a portrait of Pelé; the Brazilian legend judged the entries together with TV host Beni Thurnheer and other jury members. The 2016 European Championship album had a starting print run of four million images and was additionally released in Austria. The 2018 World Cup album, containing 522 stickers, was designed by Russian graphic designer Natasha Agapova and had a starting print run of 7.5 million; it was also published in England for the first time. When Euro 2020 was postponed due to the COVID-19 pandemic, Tschuttiheftli responded with a "Heimspiel" album featuring COVID-19 images, aiming to support illustrators and cartoonists during lockdown. For the delayed Euro 2021, the album could be filled in two ways: by artist or by team. Artists were tasked with portraying footballers from different countries rather than entire teams, and the competition subject was Jürgen Klopp. The 2022 World Cup in Qatar was boycotted; no album was produced. Instead, 23 artists created protest posters against the tournament. A first women's Euro album appeared in 2022, followed in 2023 by a fixture poster for the Women's World Cup. The Euro 2024 album contained 400 images, with Erling Haaland as the competition subject; 24 of 150 entrants were selected to design the teams. For the 2025 Women's Euro, the competition asked for a portrait of former Swiss international Lara Dickenmann, who as part of the jury selected 16 images for the album. As of the latest update, the association continues to run the project and is seeking volunteers for roles including project management, communication, sales, events, finance and partnerships, with a possible focus on the 2027 Women's World Cup.
- 2025
Women's Euro album; competition subject Lara Dickenmann, who selected 16 images as jury member.
- 2024
Euro 2024 album with 400 images; competition subject Erling Haaland; 24 of 150 entrants selected.
- 2023
Fixture poster for the Women's World Cup released.
- 2022
World Cup boycotted, no album; 23 artists created protest posters. First women's Euro album released.
- 2021
Euro 2021 album could be filled by artist or by team; competition subject Jürgen Klopp.
- 2020
"Heimspiel" album with COVID-19 images released after Euro 2020 postponement.
- 2018
World Cup album with 522 stickers designed by Natasha Agapova; starting print run 7.5 million; also published in England.
- 2016
European Championship album with starting print run of 4 million images; also released in Austria.
- 2015
Magazine production ceased with the 19th issue due to time and staff constraints.
- 2014
International artist competition for the World Cup album; Pelé judged entries.
Products and positioning
Non-commercial, artist-driven alternative to mainstream football sticker albums, celebrating football culture beyond commerce.
2008
Euro 2008 sticker album
2010
World Cup 2010 sticker album
2012
Euro 2012 sticker album
2014
World Cup 2014 sticker album
2016
Euro 2016 sticker album
2018
World Cup 2018 sticker album
2020
Heimspiel COVID-19 album
2021
Euro 2021 sticker album
2022
Women's Euro 2022 sticker album
2023
Women's World Cup 2023 fixture poster
2024
Euro 2024 sticker album
2025
Women's Euro 2025 sticker album
Sources3 sources
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