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Trust TV

Trust TV is a Nigerian news and current-affairs television brand delivering live coverage, in-depth analysis and exclusive interviews.

Last updated September 29, 2026

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Overview

Trust TV is a Nigerian news and current-affairs television brand operated by Media Trust Limited, the publishing group behind the newspaper Daily Trust. The channel positions itself around live news coverage, in-depth analysis and exclusive interviews, with a strong focus on Nigerian politics, security, business and sports. Its website, trusttv.com, presents a rolling feed of breaking stories alongside a schedule of named programmes such as Politics Today, Daily Politics, Morning Show, Daybreak, Markets & Money, Trust Business, Sports 360, Sports Explainer, Analysis and the documentary strand Trust Docs. The brand's editorial identity is closely tied to Nigerian national affairs. Its homepage highlights stories on security incidents, abductions, education results and political commentary, and it carries recurring segments built around political analysis and interviews with public figures. Trust TV distributes its content through its website, a verified YouTube channel with tens of thousands of subscribers, and mobile apps for iOS and Android, allowing audiences to follow live coverage and on-demand clips. As part of the Media Trust Limited stable, Trust TV extends the group's print journalism heritage into broadcast and digital video. It competes in Nigeria's crowded television news market while leveraging the recognition of the Daily Trust masthead. The channel's programming mix of hard news, business, sports and documentary content reflects a general-news positioning aimed at a national audience interested in politics and current affairs.

History

Trust TV is a Nigerian news and current-affairs television brand operated by Media Trust Limited, the media group that publishes the newspaper Daily Trust. The channel was established to extend the group's journalism into broadcast and digital video, and it operates from Nigeria with a national editorial focus. From its launch, Trust TV has built its schedule around live news, political analysis and interviews. Its programming includes Politics Today, Daily Politics, Morning Show, Daybreak, Markets & Money, Trust Business, Sports 360, Sports Explainer, Analysis and the documentary strand Trust Docs. The channel's website, trusttv.com, serves as a rolling news portal, carrying breaking stories on security, politics, education and other national topics alongside its video output. Trust TV distributes content across multiple platforms. In addition to its website, it maintains a verified YouTube channel with a substantial subscriber base and offers mobile apps for iOS and Android, enabling audiences to watch live coverage and on-demand clips. This multi-platform approach reflects the broader shift of Nigerian news brands toward digital video distribution. As part of the Media Trust Limited group, Trust TV benefits from the editorial reputation and reach of the Daily Trust masthead while competing in Nigeria's television news market. Its coverage emphasizes Nigerian national affairs, including political commentary, security incidents and public-interest stories.

Products and positioning

Nigerian news and current-affairs television brand focused on live coverage, in-depth analysis and exclusive interviews.

  • Politics Today

  • Daily Politics

  • Morning Show

  • Daybreak

  • Markets & Money

  • Trust Business

  • Sports 360

  • Sports Explainer

  • Analysis

  • Trust Docs

Sources2 sources

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