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Trojan Holdings

Trojan Holdings is a privately held New Zealand tourism and services group based in Queenstown.

Last updated August 31, 2026

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Overview

Trojan Holdings is a privately held New Zealand company with its base in Queenstown and a broad portfolio spanning tourism, outdoor recreation, transport, waste services, fuel distribution, and sporting events. The group is associated with a number of businesses and operations across the South Island, particularly in Queenstown, Central Otago, Southland, Mount Cook, and the ski-field and alpine-tourism regions. Its tourism interests include Ultimate Hikes, which provides guided walking experiences on the Milford Track and Routeburn Track, two of New Zealand's best-known Great Walks. Trojan Holdings is also connected with The Hermitage Hotel in Mount Cook Village, an important accommodation business serving visitors to Aoraki/Mount Cook and the surrounding national-park area. The group holds a significant shareholding in AJ Hackett Bungy, linking it to one of New Zealand's most recognizable adventure-tourism operators. Winter tourism is another major area of activity. Through NZSki, the group is involved in the operation of Coronet Peak and The Remarkables near Queenstown, as well as Mount Hutt in Canterbury. These ski areas serve domestic and international visitors and form a substantial part of the South Island's seasonal tourism economy. Beyond visitor experiences, Trojan Holdings has interests in infrastructure and regional services. Northern Southland Transport and Cromwell Transport operate rural transport businesses in Southland and Central Otago respectively. AllWaste provides waste-collection services in Southland and Central Otago, while Southfuels and Northfuels operate in fuel distribution and related regional supply markets. The group is also associated with Coast to Coast, an annual multisport event that crosses New Zealand's South Island and combines cycling, running, and kayaking. The company is owned by its founder, Sir John Davies, a former mayor of Queenstown-Lakes and earlier mayor of Queenstown Borough. His son Mike Davies and daughter Jacqui Davies are identified as directors and members of the company's management. Public reference material does not establish a founding year, a separate corporate parent, a public listing, or a company website. Trojan Holdings is therefore best understood as a privately controlled, diversified South Island business group whose portfolio combines tourism assets with regionally focused operating companies.

History

Trojan Holdings is described as a major privately held tourism company headquartered in Queenstown, New Zealand. Its development and identity are closely associated with Sir John Davies, who founded and owns the group. Davies has held local political leadership roles, including mayor of Queenstown Borough and later mayor of Queenstown-Lakes. The available reference material does not provide a specific incorporation date or a detailed chronology of acquisitions and operational changes. The group's business model extends beyond a single tourism product. It brings together visitor-facing operations in some of New Zealand's most prominent South Island destinations with transport, waste, and fuel businesses serving regional communities. This combination gives Trojan Holdings exposure to both discretionary visitor spending and recurring local-services activity. In tourism, the group operates or is associated with Ultimate Hikes, whose guided walks focus on the Milford Track and Routeburn Track. These tracks are internationally recognized parts of New Zealand's Great Walks network, making guided hiking a core expression of the company's destination-based business. Trojan Holdings is also connected with The Hermitage Hotel at Mount Cook Village, an accommodation operation positioned around the Aoraki/Mount Cook area. Its significant shareholding in AJ Hackett Bungy adds an adventure-tourism component to the portfolio. Winter recreation forms another important part of the group's activities through NZSki. The company operates or runs the Coronet Peak, The Remarkables, and Mount Hutt ski areas, giving Trojan Holdings a presence across several major South Island ski destinations. These operations require seasonal infrastructure, visitor services, lift and terrain management, and close coordination with regional tourism markets. The wider portfolio includes Coast to Coast, an annual multisport competition; Northern Southland Transport, which provides rural transport operations across Southland; and Cromwell Transport, which serves Central Otago. AllWaste provides waste collection in Southland and Central Otago, while Southfuels and Northfuels provide fuel-related operations. Together, these businesses show that Trojan Holdings is not solely a hospitality or recreation brand but a diversified operating group with a regional South Island footprint. Family participation is a visible feature of the ownership and management structure. Sir John Davies remains identified as owner, while his son Mike Davies and daughter Jacqui Davies are identified as directors and part of management. No public listing, ticker, parent corporation, or confirmed corporate website is identified in the supplied reference material. Financial estimates mentioned in secondary reference material are not included here because they lack the required current financial context and sourcing for a brand dossier.

  • Formation and growth under Sir John Davies

    [1]

    Sir John Davies founded Trojan Holdings and developed it into a privately controlled group based in Queenstown. The available source does not state the founding year.

  • Expansion into South Island tourism and regional services

    [1]

    The group came to encompass tourism, ski operations, adventure activities, transport, waste collection, fuel distribution, and a multisport event across the South Island.

Products and positioning

A privately controlled South Island New Zealand group combining destination tourism, adventure recreation, alpine facilities, and essential regional services.

  • Guided hiking and adventure tourism

    Ultimate Hikes

    Ultimate Hikes runs guided walking experiences on the Milford Track and Routeburn Track. Its offering combines organized itineraries with interpretation, logistics, and visitor support on two of New Zealand's best-known long-distance walking routes. The operation represents Trojan Holdings' focus on premium, destination-based outdoor tourism in the South Island.

  • Hotel and destination accommodation

    The Hermitage Hotel

    The Hermitage Hotel is located in Mount Cook Village and serves visitors to the Aoraki/Mount Cook area. Its role in the portfolio is destination accommodation linked to alpine sightseeing, hiking, and national-park tourism. The supplied reference identifies the hotel as one of Trojan Holdings' notable operations but does not provide ownership or operating details beyond that association.

  • Ski-area operations

    NZSki

    NZSki operates the Coronet Peak, The Remarkables, and Mount Hutt ski areas. These resorts provide lift-accessed winter recreation and associated visitor services across the Queenstown and Canterbury regions. Through NZSki, Trojan Holdings participates in a large-scale seasonal tourism business serving both domestic and overseas skiers and snowboarders.

  • Adventure tourism

    AJ Hackett Bungy

    Trojan Holdings has a significant shareholding in AJ Hackett Bungy, an adventure-tourism operator known for bungy jumping experiences. The relationship gives the group exposure to a globally recognizable New Zealand adventure brand, although the supplied material does not specify the exact shareholding percentage or governance arrangements.

  • Multisport sporting event

    Coast to Coast

    Coast to Coast is an annual multisport competition associated with Trojan Holdings. The event is part of New Zealand's endurance-sport and outdoor-adventure culture and contributes to the group's broader involvement in destination events and active tourism. The supplied source does not provide event history, route details, or participation figures.

  • Rural transport

    Northern Southland Transport

    Northern Southland Transport provides rural transport operations throughout Southland. It is one of the group's regional service businesses and complements Trojan Holdings' tourism activities with transport-related operations serving local communities and commercial customers.

  • Rural transport

    Cromwell Transport

    Cromwell Transport operates rural transport services throughout Central Otago. The business extends Trojan Holdings' regional operating footprint beyond Queenstown and links the group to the logistics needs of Central Otago communities and industries.

  • Waste collection

    AllWaste

    AllWaste provides waste-collection services in Southland and Central Otago. Its inclusion in the portfolio demonstrates Trojan Holdings' diversification into recurring municipal, commercial, and regional infrastructure services alongside tourism and recreation.

  • Fuel distribution

    Southfuels and Northfuels

    Southfuels and Northfuels are fuel-related operations associated with Trojan Holdings. The supplied material identifies them as part of the group's portfolio but does not specify their precise territories, product ranges, ownership structure, or customer segments.

Sources1 sources

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