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TRIXIE Heimtierbedarf GmbH & Co. KG

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TRIXIE is a German pet-supplies company that develops and wholesales products for dogs, cats, birds, small animals and reptiles.

Last updated September 25, 2026

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Overview

TRIXIE Heimtierbedarf GmbH & Co. KG is a German pet-supplies company headquartered in Tarp, Schleswig-Holstein. Founded in 1974 by businessman Bonnik Hansen, the company began as a one-person business. TRIXIE’s account of its origins describes Hansen loading a three-and-a-half-tonne truck with dog leashes, toys and chewing bones. The company has since developed into a large-scale supplier serving specialist pet shops and other wholesale and retail customers. The company offers a broad range of products for dogs, cats, birds, small animals and reptiles. Its stated range includes about 6,000 items, intended to address different stages of pets’ lives and activities at home and outdoors. Products highlighted on its website include dog leads and toys, chewing items, coats, reflective and illuminated safety accessories, camping gear, foldable bowls, paw-protection footwear, cooling mats and dog pools. TRIXIE says many product lines are developed, tested and refined in-house by specialists and designers, with input from external animal experts and developers. TRIXIE describes its mission as improving the wellbeing and quality of life of animals and their owners. Its positioning combines needs-oriented, animal-friendly products, functionality and an attractive price-performance ratio. The company also points to quality standards, customer and supplier orientation, sustainability and social responsibility as parts of its business philosophy. The company states that it supplies more than 8,500 specialist shops in 100 countries and has more than 600 permanent employees. Its official website presents it as an international supplier and provides a digital showroom for its product range. The available evidence identifies TRIXIE as a GmbH & Co. KG but does not establish a current parent company or owner.

History

TRIXIE Heimtierbedarf was founded in 1974 by businessman Bonnik Hansen. The company’s official account describes its beginnings as a one-person operation: Hansen loaded a three-and-a-half-tonne truck with dog leashes, toys and chewing bones. The business grew from that starting point into a German pet-supplies manufacturer and wholesaler headquartered in Tarp, Schleswig-Holstein. The company’s development has centered on supplying products for a wide variety of companion animals and their owners. TRIXIE says its assortment comprises about 6,000 items for dogs, cats, birds, small animals and reptiles. The range is intended to accompany pets through different life stages and settings, including life at home, travel, play and sport, and changing seasons. The company describes its offer as combining a broad selection with a strong price-performance ratio. Product development is another part of the company’s account of its history and approach. TRIXIE says many product lines are developed, tested and refined in-house by specialists and designers, while external animal experts and developers also contribute. It cites animal-friendly implementation, quality standards and the careful handling of complaints as priorities. The company also says it continues to adapt its processes in response to sustainability and social-responsibility concerns. TRIXIE’s official company information describes an international wholesale operation supplying more than 8,500 specialist shops in 100 countries and employing more than 600 permanent staff. The company presents its products and brand through its website and a digital showroom. Its stated vision is to improve the wellbeing and quality of life of pets and their owners, with needs-oriented products at an attractive price-performance ratio. The available materials identify the company as TRIXIE Heimtierbedarf GmbH & Co. KG, but do not confirm its current ownership or parent-company structure.

  • 1974

    TRIXIE founded

Products and positioning

A broad-range, needs-oriented pet-supplies provider emphasizing animal wellbeing, functionality, quality and an attractive price-performance ratio.

  • Safer Life illuminated and reflective articles

    Safety products intended to make dogs and their owners more visible in low-light or difficult weather conditions.

  • Dog camping products

    Outdoor products highlighted by TRIXIE include dog tents, mats and foldable food and water bowls.

  • Weather and heat protection products for dogs

    Products highlighted include raincoats, padded coats, protective paw shoes, cooling mats and dog pools.

Sources6 sources

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