Trip.com
A global online travel agency operated by Trip.com Group, offering bookings for transport, accommodation, transfers, activities, and related travel services.
Last updated October 9, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Trip.com is an international online travel agency operated by Trip.com Group. The brand provides a consumer website and mobile application through which users can search for and purchase a broad range of travel products, including flights, hotels, train tickets, rental cars, airport transfers, tours, attraction tickets, and electronic SIM cards. Its service is distinct from the wider Trip.com Group corporate entity: Trip.com is the group’s internationally oriented customer-facing travel brand, while the group also operates other travel platforms and businesses. The Trip.com name has had several owners and operating contexts. Before its present use, the Trip.com domain was associated with Trip Software Systems, Antoine Toffa, Cendant, Orbitz, and Expedia at different times between the mid-1990s and 2016. In 2016, Gogobot, a California-based travel booking and research company founded by Travis Katz and Ori Zaltzman, acquired the brand from Expedia and relaunched the service under the Trip.com name. Trip.com Group, then known as Ctrip, acquired Trip.com in November 2017. At the time of that transaction, the service reportedly had more than 60 million users. Following the acquisition, Trip.com broadened its international product coverage. It became the first travel agency to sell Korail tickets online in February 2018, introduced car-rental bookings across more than 6,000 cities in March of that year, and added airport-transfer reservations to its Hong Kong and English-language sites in June 2018. The transfer launch initially covered more than 200 cities in 55 countries. The company subsequently expanded car-rental availability across four major language markets and developed relationships with tourism organizations, airlines, and other travel-distribution partners. Trip.com’s business model combines online search, booking, payment, customer support, and travel-content functions. Its inventory is supplied by airlines, hotels, rail operators, car-rental providers, transfer companies, tour operators, attractions, and other tourism businesses. The brand has used partnerships and technology initiatives to increase the breadth of its inventory, including cooperation with British Airways and Iberia on the New Distribution Capability standard and an expanded relationship with TripAdvisor. In 2023, it introduced TripGen, an artificial-intelligence travel chatbot based on OpenAI technology, and launched Trekki, a non-fungible-token initiative. The brand operates in multiple language and geographic markets and has received travel-industry recognition, including World Travel Awards distinctions for online travel agency services in Asia, England, Spain, and Europe. Its positioning is that of a broad, digitally enabled, internationally accessible travel marketplace rather than a specialist booking service. Trip.com remains active under Trip.com Group ownership. The brand’s Singapore headquarters and global operating footprint reflect its role as an international-facing platform, while its corporate parent is headquartered in China and maintains the group’s broader travel ecosystem.
History
The Trip.com name has a complex history because the domain and brand passed through several owners before becoming an international platform of Trip.com Group. The domain was used by Trip Software Systems from 1996 to 1998 and later by Antoine Toffa from 1998 to 2000. It was subsequently associated with Cendant between 2001 and 2003, Orbitz from 2009 to 2013, and Expedia from 2015 to 2016. These earlier uses form part of the name’s commercial history but do not represent the current Trip.com operating structure. In 2016, Gogobot acquired the Trip.com brand from Expedia and relaunched the service using the Trip.com identity. Gogobot had been founded in California in 2010 by Travis Katz and Ori Zaltzman as a travel booking and research company. The relaunch repositioned Trip.com as a consumer-facing travel service with international ambitions. In November 2017, Ctrip acquired Trip.com. Ctrip later became Trip.com Group, and Trip.com became one of its principal international-facing brands. At the time of the acquisition, the service reportedly had over 60 million users. The post-acquisition period was marked by expansion beyond conventional hotel and air bookings. In February 2018, Trip.com became the first travel agency to sell Korail tickets online. In March, it launched car-rental services covering more than 6,000 cities. Airport-transfer booking followed in June on the Hong Kong and English-language sites, initially spanning more than 200 cities across 55 countries. In July 2019, the car-rental service was extended across four major language markets. These additions helped turn the platform into a broader travel marketplace covering ground transport as well as air and accommodation products. Partnership development was another feature of the brand’s expansion. In September 2019, Trip.com entered a strategic partnership with the Singapore Tourism Board for destination marketing. The following month it held its first Airline Partner Conference, bringing together more than 50 airlines. In December 2019, the company reported strong year-on-year growth in the range of car-rental products available for the winter holiday season. In January 2020, Trip.com worked with British Airways and Iberia on the New Distribution Capability standard, seeking to provide a more complete airline inventory through its site. In June 2021, it expanded its partnership with TripAdvisor. Trip.com continued to test new digital products in the 2020s. In February 2023, it launched TripGen, an artificial-intelligence chatbot based on OpenAI technology and intended to support travel planning. In June 2023, the brand introduced Trekki, a non-fungible-token project. The same year, it encountered criticism over a policy that allowed women to book women-only sleeping-car train compartments. The policy was accused of creating sex segregation and was subsequently reversed. Today, Trip.com is an active online travel agency headquartered in Singapore and owned by Trip.com Group. Its website and application provide flights, hotels, rail tickets, car rentals, airport rides, tours, attraction tickets, eSIM cards, and related services. The brand operates internationally and is recognized by travel-industry awards in several geographic markets. It should be analyzed as a Trip.com Group consumer brand rather than as a separately listed company.
- 2023
TripGen launches
[1]Trip.com introduced an AI-based travel-planning chatbot based on OpenAI technology.
- 2019
Singapore destination-marketing partnership
[1]Trip.com joined the Singapore Tourism Board in a strategic destination-marketing partnership.
- 2018
Korail ticket sales begin
[1]Trip.com became the first travel agency to sell Korail tickets online.
- 2018
Car-rental service launches
[1]Trip.com launched car-rental bookings across more than 6,000 cities.
- 2018
Airport-transfer reservations launch
[1]Airport-transfer booking launched on the Hong Kong and English-language sites, initially covering over 200 cities in 55 countries.
- 2017
Ctrip acquires Trip.com
[1]Ctrip acquired Trip.com in November, bringing the brand into the corporate group that later became Trip.com Group.
- 2016
Gogobot relaunches the Trip.com service
[1]Gogobot acquired the Trip.com brand from Expedia and relaunched the service under the Trip.com name.
Products and positioning
A comprehensive, internationally oriented online travel marketplace combining transport, accommodation, activities, and ancillary travel services across multiple language markets.
Air travel
Flight booking
Trip.com provides online search and booking for airline tickets through its international platform. Its airline inventory has been supported by distribution partnerships, including work with British Airways and Iberia on the New Distribution Capability standard.
Accommodation
Hotel booking
Hotel reservations are a core part of Trip.com’s online travel marketplace. Users can search and book accommodation alongside flights and other components of a trip through the website and mobile application.
Rail travel · 2018
Train tickets
Trip.com sells rail tickets in selected markets. In 2018 it became the first travel agency to sell Korail tickets online, expanding the platform beyond air travel and hotels.
Ground transport · 2018
Car rentals
Trip.com launched car-rental bookings in 2018, initially covering more than 6,000 cities. The service was later expanded across four major language markets and is part of the brand’s broader ground-transport offering.
Ground transport · 2018
Airport transfers
The airport-transfer product enables travelers to arrange rides between airports and destinations. It launched on Trip.com’s Hong Kong and English-language sites in 2018, initially covering more than 200 cities in 55 countries.
Activities
Tours and attraction tickets
Trip.com offers bookable tours, excursions, and tickets for attractions as part of an integrated travel marketplace. These products complement transport and accommodation bookings and allow users to assemble multiple parts of an itinerary.
Travel technology · 2023
TripGen
TripGen is an artificial-intelligence travel chatbot launched in 2023. It was described as being based on OpenAI technology and was designed to support travel planning through conversational interaction.
Digital collectible · 2023
Trekki
Trekki is a non-fungible-token initiative launched by Trip.com in 2023. It represents an experimental digital engagement product connected with the travel brand.
Controversies
2023
Women-only sleeping-car booking controversy
Trip.com allowed women to book women-only sleeping-car compartments on trains. The policy drew accusations of sex segregation, after which Trip.com reversed the arrangement.
2018
Eight management and childcare staff sentenced at first instance in parent-child center child abuse case
In 2017, the Ctrip parent-child center was exposed for caregivers abusing young children by smearing mustard, intimidating them, and pushing them. In November 2018, the Changning District Court sentenced 8 management and childcare staff to fixed-term imprisonment or suspended sentences at first instance and applied occupational bans. The defendants in this case are specific personnel of the parent-child center; their sentences should not be regarded as a Ctrip CEO or corporate legal person being sentenced.
Marketing campaigns
- 2019Singapore Tourism Board strategic partnership
Singapore · International
Trip.com partnered with the Singapore Tourism Board on destination marketing intended to promote Singapore as a travel destination through the platform’s international reach.
Outcome. The partnership was publicly established; the available reference does not specify measurable campaign results.
Brand decisions
2023
Launch TripGenProduct launchBackground
Generative artificial intelligence was emerging as a new interface for travel search and itinerary planning.
Action taken
Trip.com launched TripGen, an AI-based chatbot built on OpenAI technology.
Aftermath
TripGen became part of Trip.com’s experimentation with conversational travel planning.
2023
Reverse women-only sleeping-compartment policyOtherBackground
Trip.com enabled women to book women-only sleeping-car train compartments and faced criticism that the policy constituted sex segregation.
Action taken
The company reversed the booking policy.
Aftermath
The policy was withdrawn following public controversy.
2020
Adopt airline NDC distribution partnershipsStrategyBackground
Trip.com sought to improve the breadth and quality of airline inventory available through its platform.
Action taken
The brand partnered with British Airways and Iberia on the New Distribution Capability standard.
Aftermath
The partnership was intended to provide more complete airline inventory; the available reference does not quantify its commercial effect.
2018
Expand into car rentalsProduct launchBackground
The brand was broadening from core accommodation and air-booking services into additional travel categories.
Action taken
Trip.com launched car-rental booking coverage spanning more than 6,000 cities.
Aftermath
The service was later expanded across four major language markets.
Recent events
- 2023
Trip.com launches TripGen[1]
Product launch
Trip.com introduced TripGen, an artificial-intelligence travel chatbot based on OpenAI technology.
- 2023
Trip.com launches Trekki NFT initiative[1]
Product launch
The brand launched Trekki, a non-fungible-token project connected with its travel ecosystem.
- 2021
Trip.com expands TripAdvisor partnership[1]
Other
Trip.com broadened its relationship with TripAdvisor.
- 2021
Trip.com Group lists on the Hong Kong Stock Exchange[7]
Other
The company completed a Hong Kong listing, complementing its existing Nasdaq listing.
- 2020
Trip.com works with British Airways and Iberia on NDC distribution[1]
Other
Trip.com partnered with British Airways and Iberia around the New Distribution Capability standard to expand the airline inventory available through its platform.
- 2019
Trip.com partners with Singapore Tourism Board[1]
Campaign
Trip.com entered a strategic partnership with the Singapore Tourism Board focused on destination marketing.
- 2019
Trip.com hosts inaugural Airline Partner Conference[1]
Other
The brand convened more than 50 airlines for its first Airline Partner Conference.
- 2018
Trip.com launches car-rental booking service[1]
Product launch
Trip.com introduced car-rental reservations covering more than 6,000 cities.
- 2018
Trip.com adds airport-transfer bookings[1]
Product launch
The brand launched airport-transfer booking on its Hong Kong and English-language sites, initially covering more than 200 cities in 55 countries.
- 2017
Trip.com Group makes Trip.com its global-facing brand[7]
Product launch
After acquiring Trip.com, Ctrip developed the platform as an international brand and expanded its multilingual distribution.
Showing the 10 most recent.
Sources13 sources
- 1Trip.com - Wikipediaen.wikipedia.org
- 2Trip.com official websitetrip.com
- 3Trip.com Official Siteus.trip.com
- 4About Trip.comus.trip.com
- 5About Trip.comus.trip.com
- 6Eight management and childcare staff sentenced at first instance in parent-child center child abuse casehncourt.gov.cn
- 7中国市场监管机构就涉嫌反竞争行为调查携程集团en.wikipedia.org
- 8携程长隆共同上新，星球号将成为品牌官方营销运营聚合地finance.sina.com.cn
- 9逾93%大马旅客重视可持续旅游 Trip.com推出My Travel Impact让绿色选择一目了然 | 新闻 | U玩食orientaldaily.com.my
- 10PayMe teams up with seven brands to offer discounts and perksmarketing-interactive.com
- 11Trip.com Launches Black Friday Campaign with Savings for UK Travellerstass.com
- 12Trip.com Launches Discounts on Flights and Hotels Bookings in Malaysia | Macau Businessmacaubusiness.com
- 13Trip.com Launches Exclusive Flight and Hotel Packages from Singapore to Bangkokriauheadline.com
Cite this profile: Cite the canonical profile. /brand-wiki/tripcom · Editorial policy · How profiles are compiled