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Trinitea3

Taiwanese hand-shaken beverage brand and cafe chain founded in Kaohsiung in 2019.

Last updated September 29, 2026

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Overview

Trinitea3 (Chinese: 三分春色) is a Taiwanese hand-shaken beverage brand and cafe chain that originated in Kaohsiung in 2019. It operates a franchise-based network of tea shops across Taiwan, with a strong concentration of outlets in its home city of Kaohsiung and a footprint that stretches from Yilan in the north to Taitung in the east. As of late January 2025, the brand reported 89 stores across Taiwan. The brand sits in Taiwan's highly competitive hand-shaken tea and beverage market, a sector known for fresh tea, fruit drinks, milk teas, and seasonal specials. Trinitea3 positions itself as a chain franchise beverage brand, offering standardized drinks through franchised storefronts. Its official website, chihetea.com.tw, serves as the brand's online presence for store information and product promotion. While the brand is relatively young compared with Taiwan's long-established tea chains, it has expanded steadily since 2019, building a store network that covers much of the island. Its identity is closely tied to its Kaohsiung origins, and it continues to operate as an active beverage brand and cafe chain in Taiwan.

History

Trinitea3 (三分春色) was founded in 2019 in Kaohsiung, Taiwan, as a hand-shaken beverage brand. It entered Taiwan's mature and crowded tea-drink market, where chains compete on product variety, pricing, store location, and franchise support. From its Kaohsiung base, the brand expanded through a franchise model, gradually opening stores in different parts of Taiwan. By January 2025, the brand reported 89 stores across Taiwan. Its store network is centered on Kaohsiung but reaches from Yilan in the north to Taitung in the east, indicating a broad but still home-market-focused presence. The brand operates as an active beverage brand and cafe chain, with its official website serving as a channel for store and product information.

  • 2025

    Reported 89 stores across Taiwan as of late January 2025.

  • 2019

    Founded in Kaohsiung, Taiwan.

Products and positioning

Taiwanese chain franchise hand-shaken beverage brand and cafe chain.

Product categories. Hand-shaken tea · Milk tea · Fruit drinks · Seasonal beverages

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