Trimax Mowing Systems
Trimax Mowing Systems is a New Zealand-based manufacturer of commercial rotary and roller mowers for professional turf maintenance.
Last updated August 31, 2026
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Overview
Trimax Mowing Systems is a New Zealand-based manufacturer of commercial mowing equipment used to maintain sports grounds, golf courses, airports, public parks, roadside areas and other large turf environments. The company traces its origins to Bob Sievwright, a former General Motors production engineer who developed specialist flail-mower attachments before establishing his own mowing-equipment business. Its early products were designed for demanding agricultural applications, including kiwifruit cultivation, and the company built its reputation around cutting performance, durability and robust construction. The business began production in 1981 under the name Trimax Industries Ltd, initially manufacturing the Ezeemow, Mowcraft and Mulchmasta flail-mower lines. In 1985 it created a dedicated research and development function and began exporting to Australia. International expansion continued with exports to the United Kingdom in 1992 and the United States in 1995. The company later established local infrastructure in its principal overseas markets, including a United Kingdom office and warehouse in Northamptonshire and a United States distribution warehouse in Georgia. It also developed manufacturing capability outside New Zealand, with production taking place in the United Kingdom and the United States in addition to its New Zealand operations. Trimax's portfolio includes tractor-powered roller mowers using either rotary blades or flail systems. Product families cited in the company's history include ProCut, Pegasus, Merlin, Snake, Stealth, Striker and Flaildek. These machines are intended for professional operators who need broad-area mowing, consistent finish quality and equipment capable of handling intensive use. Applications range from sports stadiums and polo grounds to golf-course fairways and rough, motorsport venues, airports and municipal green spaces. The brand gained visibility through adoption at prominent grounds. Examples identified in reference material include Windsor Castle and Windsor Great Park, the Old Course at St Andrews, Silverstone Circuit, Atlanta Motor Speedway, Waikato Stadium, Guards Polo Club and Raglan Parc Golf Club. Such users illustrate Trimax's emphasis on commercial and institutional turf care rather than consumer gardening equipment. Design and export recognition also contributed to the company's profile. Trimax received a Best Engineering award in 1991, was named Exporter of the Year by the BNZ Bay of Plenty Export Awards in 1993, and later received New Zealand Best Design Awards for the Pegasus S3 and Merlin mower. It won the Bay of Plenty Export Awards again in 2010. The company remains an active international manufacturer and distributor, with its historical operating footprint centered on New Zealand, Australia, the United Kingdom and the United States.
History
Trimax Mowing Systems developed from Bob Sievwright's work designing and producing specialist flail-mower components. After training at the General Motors Institute in Flint, Michigan, Sievwright became involved in the manufacture and sale of special flails and subsequently established a mowing-equipment business. The first machines associated with the enterprise were flail mowers and flail mulchers intended in part for kiwifruit cultivation. Their cutting quality and sturdy construction helped establish the reputation that later supported the Trimax brand. In 1981, the company operated as Trimax Industries Ltd and began producing its first flail-mower models, Ezeemow, Mowcraft and Mulchmasta. Four years later it created a dedicated research and development department, marking a more systematic approach to product development. It also exported its first products to Australia in 1985, beginning the international expansion that became a defining part of the business. The company received a Best Engineering award in 1991. Exports to the United Kingdom started in 1992, and Trimax was named Exporter of the Year in 1993 at the BNZ Bay of Plenty Export Awards. In 1995 it entered the United States market. To support that activity, Sievwright established Base3USA in Griffin, Georgia, a logistics and warehousing operation serving Trimax and other importers. Trimax's UK profile grew after Windsor Castle and Windsor Great Park began using ProCut mowers in 1997. The company opened its first UK office and warehouse in Little Addington, Northamptonshire, in 1998, allowing it to supply dealers more directly. It later opened a distribution warehouse in Griffin, Georgia, in 2005 to support United States sales. Product design recognition followed. The Pegasus S3 received a bronze award at the 2008 New Zealand Best Design Awards, while the Merlin mower, a predecessor of the Snake line, received a silver award at the 2010 awards. Trimax also won the Bay of Plenty Export Awards for a second time in 2010. The company began manufacturing products in the United Kingdom in early 2012. Its Northamptonshire facility produced the Striker, ProCut, Snake, Pegasus and Flaildek ranges. Manufacturing also continued at the New Zealand headquarters and in the United States, while Australia hosted corporate operations. The company exported to a wider group of European and international markets, including South Africa, France, Sweden, Norway, Denmark, the Netherlands and Germany. Trimax equipment has been used at a range of high-profile turf sites. Reported users include Guards Polo Club, the Old Course at St Andrews, Waikato Stadium, Raglan Parc Golf Club, Silverstone Circuit and Atlanta Motor Speedway. These references reflect the brand's role in maintaining large, intensively used grass areas across sports, leisure, transport and public-space settings.
- 2012
United Kingdom manufacturing begins
[1]Trimax began manufacturing selected mower ranges at its Northamptonshire facility.
- 2010
Merlin receives design award and Trimax wins export award
[1]The Merlin mower received a silver New Zealand Best Design Award, and Trimax won the Bay of Plenty Export Awards for a second time.
- 2008
Pegasus S3 receives design award
[1]The Pegasus S3 mower received a bronze award at the New Zealand Best Design Awards.
- 2005
United States distribution warehouse opened
[1]The company opened a distribution warehouse in Griffin, Georgia.
- 1998
First United Kingdom office and warehouse
[1]Following adoption by Windsor Castle and Windsor Great Park, Trimax opened a UK office and warehouse in Northamptonshire.
- 1995
United States market entry
[1]Trimax began exporting to the United States and established Base3USA in Georgia to support warehousing and fulfillment.
- 1993
Exporter of the Year award
[1]Trimax was named Exporter of the Year by the BNZ Bay of Plenty Export Awards.
- 1992
United Kingdom exports begin
[1]The company began exporting its mowing equipment to the United Kingdom.
- 1991
Best Engineering recognition
[1]Trimax received a Best Engineering award.
- 1985
Research and development department established
[1]Trimax created a dedicated research and development department and began exporting products to Australia.
Products and positioning
A professional turf-maintenance equipment brand focused on durable, tractor-powered rotary and flail mowing systems for large-scale commercial, institutional, sports and public-space applications.
Flail mower · 1981
Ezeemow
One of Trimax's earliest production mower lines, introduced during the company's initial manufacturing period. It formed part of the original group of flail mowers developed for demanding agricultural and vegetation-management work.
Flail mower · 1981
Mowcraft
An early Trimax flail-mower range produced from the company's first manufacturing phase. It helped establish the product foundation from which the later commercial turf-maintenance portfolio developed.
Flail mulcher · 1981
Mulchmasta
An early flail-mulcher line associated with Trimax's agricultural origins. The range was designed for vegetation processing and mulching applications rather than consumer-scale lawn care.
Commercial roller mower
ProCut
A professional roller-mower family used for broad-area turf maintenance. ProCut equipment has been associated with prominent grounds including Windsor Great Park and Waikato Stadium, where consistent cutting and robust operation are important.
Commercial rotary or roller mower
Pegasus
A Trimax commercial mower family used in large-scale turf applications. The Pegasus S3 received bronze recognition at the 2008 New Zealand Best Design Awards, and Pegasus machines have been reported in use at Atlanta Motor Speedway.
Commercial mower
Merlin
A commercial mower line recognized with a silver award at the 2010 New Zealand Best Design Awards. Merlin machines have been used for fairway and rough maintenance at the Old Course at St Andrews, and the model preceded the Snake range.
Commercial mower
Snake
A professional mowing range developed after the Merlin line. Snake mowers have been identified in use at Guards Polo Club and Raglan Parc Golf Club, illustrating the model's application in sports and golf-ground maintenance.
Commercial mower
Stealth
A commercial mower family used for demanding turf environments. Stealth equipment has been reported at Guards Polo Club and Silverstone Circuit, where large areas of grass around sporting facilities require regular professional maintenance.
Commercial mower · 2012
Striker
A Trimax mower range manufactured at the company's United Kingdom facility after UK production began. It forms part of the brand's professional equipment portfolio for large-area turf management.
Flail mower · 2012
Flaildek
A flail-mower range included among the products manufactured at Trimax's Northamptonshire facility. It extends the company's original flail-mowing heritage into its international commercial product portfolio.
Sources1 sources
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