Tribhovandas Bhimji Zaveri
An Indian jewellery retailer founded in Mumbai in 1864, known for gold, diamond, gemstone and bridal jewellery.
Last updated August 31, 2026
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Overview
Tribhovandas Bhimji Zaveri, commonly known as TBZ, is an Indian jewellery company and retail chain with roots in Mumbai's historic Zaveri Bazaar jewellery district. The business was established in 1864 by Sheth Tribhovandas Bhimji Zaveri and has retained the founder's name as its principal consumer brand. Its long operating history places it among India's established jewellery retailers, a sector in which family heritage, craft knowledge, trust and showroom reputation are important parts of the customer proposition. TBZ's core business is the sale of gold jewellery and diamond-studded jewellery. Its range also includes gemstone jewellery and traditional Indian designs, with wedding and occasion jewellery forming an important part of the retail offer. In 2011, the company broadened its assortment into men's jewellery through a Gentlemen's Collection featuring gold and diamond pieces. The business also operates Krsala designer boutiques, which offer jadau and diamond-studded jewellery under a separate design-oriented name. The company's principal showroom is located in Zaveri Bazaar, Mumbai. The site occupies five floors and has been described in reference material as one of India's largest jewellery showrooms. TBZ also has Mumbai locations in areas including Opera House, Churchgate, Borivali, Ghatkopar and Santacruz. Beyond Mumbai, its reported retail network includes cities such as Jaipur, Surat, Kochi, Bhopal, Hyderabad, Kolkata, Rajkot, Trivandrum, Vijayawada, Ahmedabad, Indore, Thane, Raipur, Jamshedpur, Jamnagar, Sambhaji Nagar and Udaipur. According to the cited company overview, TBZ operated 37 showrooms across 23 Indian cities and 11 states, comprising 32 company-owned stores and five franchise locations. The exact network size may change over time. The company also maintains manufacturing capability for diamond-studded jewellery at Kandivali in Mumbai, linking part of its retail operation to in-house production. TBZ's history has been carried through successive generations of the Zaveri family. The business was subsequently headed by the founder's son, Gopaldas Tribhovandas Zaveri. Shrikant Zaveri is identified in the reference material as the group's chairman and managing director. The company began preparing for a public-market transaction in 2011, filing a draft red herring prospectus with the Securities and Exchange Board of India and later proposing an initial public offering. The cited material does not establish that the proposed IPO was completed, so the company's present listing status and ticker require verification from an authoritative securities or corporate filing source. In brand communication, TBZ combines its historical identity with contemporary celebrity marketing. In 2019, it signed actor Sara Ali Khan as an official brand ambassador. Overall, TBZ is positioned as a heritage Indian jewellery retailer serving customers seeking traditional craftsmanship, gold and diamond products, bridal jewellery and more contemporary designer-led offerings.
History
Tribhovandas Bhimji Zaveri traces its origins to 1864, when Sheth Tribhovandas Bhimji Zaveri established the business in Zaveri Bazaar, Mumbai's historic jewellery district. The location connected the company from the beginning with one of India's best-known jewellery trading centres. Its identity developed around gold and traditional jewellery, supported by the family name and the reputation associated with a long-established specialist retailer. The business was later headed by Tribhovandas's son, Gopaldas Tribhovandas Zaveri. This generational succession helped preserve the company's family-business character while the retail operation developed beyond its original establishment. The company continued to use the founder's full name as its principal trading identity, eventually becoming known in abbreviated form as TBZ. A significant event in the company's history was the 19 March 1987 robbery at its headquarters in Mumbai's Opera House area. The incident is commonly referred to as the 1987 Opera House heist and is listed in reference material associated with the company. It forms part of the public history surrounding TBZ, although the available reference does not provide a full account of the investigation or recovery of the jewellery. TBZ subsequently expanded its retail footprint beyond its historic Mumbai base. Its network came to include stores in a range of Indian metropolitan, regional and commercial centres, including Jaipur, Surat, Kochi, Hyderabad, Kolkata, Ahmedabad, Indore, Bhopal, Raipur and other cities. The cited company overview describes 37 showrooms in 23 cities across 11 states, with 32 company-owned stores and five franchise outlets. Because retail networks change, this figure should be treated as a dated reference rather than a permanent current count. The company also developed a manufacturing unit for diamond-studded jewellery in Kandivali, Mumbai. In retail, its principal Zaveri Bazaar showroom expanded to five floors and was described by the cited material as one of India's largest jewellery showrooms. TBZ operates under its main name for gold and diamond jewellery and also has two Krsala designer boutiques focused on jadau and diamond-studded products. In January 2011, TBZ filed a draft red herring prospectus with the Securities and Exchange Board of India in connection with a proposed initial public offering. The proposed offer was described as involving 16.66 million shares of ₹10 each. The reference material also states that the IPO was proposed in July 2011, but it does not establish whether the offering was ultimately completed. This distinction is important when assessing the company's current public-company status. The same year, TBZ entered men's jewellery with its Gentlemen's Collection in gold and diamonds. This represented an assortment expansion into a customer segment that had previously received less emphasis in the company's described product mix. In 2019, the company appointed actor Sara Ali Khan as its official brand ambassador, linking its heritage positioning with a contemporary celebrity-led marketing approach. Shrikant Zaveri is identified in the reference material as the present chairman and managing director. Under the group's current identity, TBZ remains an Indian jewellery retailer with a heritage-led proposition, a multi-city showroom network, diamond jewellery production capability and additional designer activity through Krsala.
- 2019
Sara Ali Khan appointed brand ambassador
[1]TBZ signed actor Sara Ali Khan as its official brand ambassador.
- 2011
Proposed public offering
[1]TBZ filed a draft red herring prospectus with SEBI for a proposed initial public offering.
- 2011
Launch of the Gentlemen's Collection
[1]The company entered men's jewellery with gold and diamond products.
- 1987
Opera House heist
[1]A jewellery heist took place at the company's headquarters in Mumbai's Opera House area on 19 March.
- 1864
Business founded in Zaveri Bazaar
[1]Sheth Tribhovandas Bhimji Zaveri established the jewellery business in Mumbai's Zaveri Bazaar district.
Products and positioning
A heritage Indian jewellery retailer combining traditional craftsmanship and wedding-focused jewellery with contemporary gold, diamond and designer collections.
Jewellery
Gold jewellery
Gold jewellery is a central part of TBZ's retail assortment and heritage identity. The range serves everyday, festive and wedding-related occasions and reflects the company's association with traditional Indian jewellery retail. The available reference material identifies gold jewellery as one of the principal categories carried through the company's showroom network.
Jewellery
Diamond-studded jewellery
TBZ sells diamond-studded jewellery through its main retail brand. The company also has a Kandivali manufacturing unit in Mumbai for diamond-studded jewellery, giving this category a connection to its reported production operations as well as its showroom business.
Men's jewellery · 2011
Gentlemen's Collection
Introduced in 2011, the Gentlemen's Collection marked TBZ's explicit entry into men's jewellery. The collection was described as comprising gold and diamond pieces and broadened the company's target customer base beyond its more established women's and bridal categories.
Designer jewellery
Krsala
Krsala is a separate designer-boutique identity associated with TBZ. The reference material describes two Krsala boutiques offering jadau and diamond-studded jewellery, giving the group a more design-led format alongside its larger conventional showroom network.
Wedding jewellery
Bridal jewellery
Bridal and wedding jewellery is among TBZ's flagship retail offerings. The category draws on the company's traditional Indian jewellery positioning and includes gold, diamond and gemstone-led pieces intended for weddings and related ceremonial occasions.
Controversies
Marketing campaigns
- 2019Sara Ali Khan brand ambassador partnership
India
TBZ appointed actor Sara Ali Khan as its official brand ambassador, using a contemporary public figure to support awareness of its heritage jewellery brand.
Outcome. The available reference confirms the appointment but does not report campaign performance or commercial results.
Brand decisions
2011
Prepared for a proposed initial public offeringOtherBackground
TBZ pursued a public-market transaction as it operated and expanded its multi-city jewellery retail business.
Action taken
The company filed a draft red herring prospectus with SEBI for an offering described as involving 16.66 million shares with a face value of ₹10 each.
Aftermath
The supplied material does not establish whether the proposed IPO was completed.
2011
Expansion into men's jewelleryProduct launchBackground
TBZ expanded its product architecture beyond its established gold, diamond and bridal jewellery categories.
Action taken
The company introduced the Gentlemen's Collection in gold and diamonds.
Aftermath
The available sources confirm the product expansion but do not report sales or market-share effects.
Sources2 sources
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