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Treurniet Mengvoeders

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Corporate brand

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A Dutch family compound-feed producer dating to 1867, supplying horse, livestock and companion-animal feed with free delivery across Zuid-Holland.

Last updated September 29, 2026

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Overview

Treurniet Mengvoeders is a Dutch family business producing compound animal feed (mengvoer), with roots going back to 1867. Operating from the province of Zuid-Holland, it presents itself as a close-knit family company in which tradition and innovation go hand in hand, and it serves both professional livestock keepers and private animal lovers. Its product range covers feed for horses, cattle, sheep and goats, rabbits, poultry and companion animals, complemented by advice and a webshop. The company sells through its own online shop and offers free delivery in Zuid-Holland from as little as one bag, alongside free feed advice. Its catalogue mixes its own and third-party brands, including Jopack (Horse Dinner, Tophay), Florian (Basic Pure), PharmaHorse (linseed oil, vitamin E supplements, dosing pumps) and IPPO (stable and trailer odour remover), as well as accessories such as a bale cutter. Prices are shown in euros including VAT. A distinctive element of the brand is its emphasis on sustainability. Treurniet highlights BoaNiCO2, a pre-compaction machine invented by Nico Treurniet for compound-feed production that saves substantial energy and strongly reduces the CO2 footprint, and it notes that it makes pellets without steam. The company positions this innovation as evidence that constant top quality can also be sustainable. As a family firm rather than a listed group, Treurniet Mengvoeders remains privately held and is known chiefly in the Dutch feed market, particularly in Zuid-Holland, where its free-delivery promise and advisory service support its relationship with local horse owners, farmers and hobby keepers.

History

Treurniet Mengvoeders traces its origins to 1867, the year the company cites as the start of its tradition in animal feed. Over more than a century and a half it has developed into a family business producing compound feed (mengvoer) for a broad range of animals, from horses and cattle to sheep, goats, rabbits, poultry and companion animals. The company has built its identity around the combination of tradition and innovation. A notable example is BoaNiCO2, a pre-compaction machine invented by Nico Treurniet for the production of compound feed. According to the company, this technology saves a great deal of energy and strongly reduces the CO2 footprint, and it allows pellets to be made without steam. Treurniet presents this as part of a wider commitment to sustainability and a better future. In the modern era the business has combined its manufacturing and advisory role with direct-to-customer retail. Its webshop sells both its own feed and third-party brands such as Jopack, Florian, PharmaHorse and IPPO, alongside accessories. The company offers free feed advice and free delivery in Zuid-Holland from as little as one bag, a service model aimed at both professional livestock keepers and private animal lovers. As a privately held family firm, Treurniet Mengvoeders has not pursued a stock-market listing and remains focused on the Dutch market, particularly its home province of Zuid-Holland.

  • 1867

    Company tradition in animal feed begins, the year Treurniet Mengvoeders cites as its origin.

  • Nico Treurniet invents BoaNiCO2, a pre-compaction machine for compound-feed production that saves energy and reduces the CO2 footprint.

  • Company operates a webshop selling own and third-party feed brands with free delivery in Zuid-Holland from one bag.

Products and positioning

Family-run Dutch compound-feed producer combining long tradition (since 1867) with sustainability innovation, serving both professional and private animal keepers with free advice and free delivery in Zuid-Holland.

  • Jopack Horse Dinner (18 kg)

  • Jopack Tophay (18 kg)

  • Florian Basic Pure (14 kg)

  • PharmaHorse Lijnzaadolie (5 litre)

  • IPPO Geurverwijderaar stal & trailer (1000 ml)

  • PharmaHorse Vitamine E+ Paard (1 kg bucket)

  • Balensnijder

  • PharmaHorse Doseerpomp Lijnzaadolie (5L)

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