Trendrr

Trendrr was a digital and social-media business-intelligence platform developed by Wiredset, a digital marketing agency based in New York. The service was designed to help organizations monitor, compare, and interpret time-series data, particularly data connected with social-media activity and its relationship to commercial performance. Its stated uses included examining the effects of social media on sales, cost savings, and brand equity, allowing clients to evaluate return on investment through both quantitative and qualitative trends. The platform originated in 2006 under the name Infofilter. The first version collected time-series information and converted it into graphs and charts. It was initially developed for specific Wiredset client requirements, and access was private. As interest in the underlying technology expanded, Wiredset developed the system into a broader product and renamed it Trendrr in April 2007. Trendrr's distinguishing features went beyond static reporting. A virtual scratch pad enabled users to compare data sets and build mashups, while the platform provided tools for sharing visualizations through links or embed codes. Data could also be exported in XML, JSON, and Microsoft Excel formats. These capabilities positioned Trendrr between social-media monitoring, data visualization, marketing analytics, and business intelligence. The service was intended to support near-real-time decisions based on observable trends rather than relying exclusively on manually prepared reports. In June 2009, Wiredset introduced Trendrr Pro. The paid tier changed Trendrr from a primarily free service into a freemium offering. Compared with the free version, Trendrr Pro supported a larger number of tracked data sets, unlimited alerts, custom reporting, and the ability to import customer-owned data through an application programming interface. The move reflected the platform's development from an internal or client-specific reporting tool into a more structured commercial analytics service. Twitter announced on August 28, 2013 that it had acquired Trendrr. The transaction amount was not disclosed in the available reference material. The acquisition connected Trendrr's social-data analysis capabilities with Twitter's broader platform and data ecosystem, although the available sources do not establish the precise integration plan, later product changes, or the platform's current operating status. Trendrr is therefore best characterized as a historically significant social-media analytics and business-intelligence brand whose independent corporate identity was absorbed into Twitter after 2013.

Trendrr began as a Wiredset project called Infofilter in 2006. Wiredset created the initial system to collect time-series data and present it through graphs and charts. At that stage, the tool was primarily intended for the agency's specific clients. Its reporting process was manual, and access was private rather than broadly commercial. As demand for the underlying analytics capability grew, Wiredset expanded the project beyond its original client-specific role. In April 2007, Infofilter evolved into Trendrr. The new identity accompanied a broader vision for the platform: instead of merely displaying extracted data, Trendrr would help users compare sources, assemble related data into mashups, and share analytical outputs with other people or systems. The platform included a virtual scratch pad for comparing data sets and constructing mashups. Users could distribute graphs through links and embed codes, or export information in XML, JSON, and Excel-compatible formats. These features made Trendrr useful not only as a dashboard but also as a way to circulate analytical findings across websites, reports, and business workflows. Its focus included social-media effects on sales, savings, and brand equity, with the broader goal of helping users connect observed trends to return-on-investment decisions. In June 2009, Wiredset launched Trendrr Pro. The release marked a shift from a free product toward a freemium model. The Pro version expanded the number of data sets that customers could track, supplied unlimited alerts, enabled custom reports, and allowed users to bring in their own information through Trendrr's API. This development broadened the platform's relevance for organizations that needed recurring monitoring and reporting rather than occasional public-facing charts. Trendrr remained associated with digital marketing, social-media measurement, and business intelligence. Its value proposition centered on combining data collection, visualization, comparison, and action-oriented interpretation. The service was built to make quantitative and qualitative changes in online activity easier to relate to commercial outcomes. On August 28, 2013, Twitter announced that it had acquired Trendrr. The amount paid was not disclosed in the available source. The acquisition ended Trendrr's development as an independent company or brand owner, although the available reference material does not specify the full operational consequences, subsequent product integration, or whether the service continued under the Trendrr name. The brand's documented history therefore runs from Wiredset's internal analytics project, through its 2007 commercial identity and 2009 Pro expansion, to its acquisition by Twitter in 2013.

• 2013

  Twitter acquisition announced

  [1]Trendrren.wikipedia.org

  Twitter announces on August 28 that it has acquired Trendrr for an undisclosed amount.

• 2009

  Trendrr Pro launches

  [1]Trendrren.wikipedia.org

  The June launch introduces a freemium structure with expanded data tracking, unlimited alerts, custom reports, and API-based import of customer data.

• 2007

  Infofilter becomes Trendrr

  [1]Trendrren.wikipedia.org

  In April, the project evolves into Trendrr as demand expands beyond Wiredset's original client-specific requirements.

• 2006

  Infofilter is created

  [1]Trendrren.wikipedia.org

  Wiredset creates the first version of the platform under the name Infofilter to collect time-series data and render it as graphs and charts.

A social-media and digital business-intelligence platform focused on turning real-time and historical trend data into shareable visualizations, reports, alerts, and business decisions.

• Social-media business intelligence platform · 2007

  Trendrr

  Trendrr was a digital analytics platform for collecting, comparing, visualizing, and sharing time-series data. Its tools included graphs, data-set comparisons, mashups, a virtual scratch pad, shareable links, embeddable visualizations, and exports in XML, JSON, and Excel formats. The platform was intended to help organizations assess social-media trends and relate them to sales, savings, brand equity, and return on investment.

• Freemium analytics subscription · 2009

  Trendrr Pro

  Trendrr Pro was introduced as the expanded tier of the Trendrr service in June 2009. It added the ability to monitor more data sets, unlimited alerts, custom reporting, and customer-data import through an API. The offering represented Trendrr's move from a free service toward a freemium model aimed at users with more extensive monitoring and reporting needs.

• Predecessor analytics platform · 2006

  Infofilter

  Infofilter was the original Wiredset system from which Trendrr developed. Created in 2006, it pulled time-series data and converted the results into charts and graphs. Unlike the later Trendrr platform, the initial system did not include the full interactive mashup and scratch-pad functionality and was used privately for client reporting.

• 2013

  Sell Trendrr to TwitterM&A

  Background

  Trendrr's social-media analytics capabilities attracted Twitter, which announced the acquisition in August.

  Action taken

  Twitter acquired Trendrr; the transaction value was not disclosed in the available reference material.

  Aftermath

  Trendrr became part of Twitter, with later operational status and product integration details not established by the available sources.

  Source

• 2009

  Adopt a freemium model with Trendrr ProProduct launch

  Background

  Users requiring broader monitoring, alerts, reporting, and data-import functionality needed capabilities beyond the free service.

  Action taken

  Wiredset launched Trendrr Pro in June with expanded data-set tracking, unlimited alerts, custom reports, and API-based data import.

  Aftermath

  Trendrr shifted from a free service toward a freemium structure designed to support more demanding analytical use cases.

  Source

• 2007

  Expand the private client tool into TrendrrStrategy

  Background

  Demand for Wiredset's Infofilter system expanded beyond the needs of individual clients, creating a basis for a broader platform and brand.

  Action taken

  Wiredset developed the system into Trendrr in April 2007 and added more interactive data-comparison and sharing capabilities.

  Aftermath

  Trendrr became a distinct digital and social-media business-intelligence service rather than only an internal or private reporting tool.

  Source

1. 1Trendrren.wikipedia.org