TrendLife

TrendLife is the consumer business unit and brand of Trend Micro, a global cybersecurity company. It focuses on protecting individuals and families from online threats such as scams, identity theft, and AI-related risks. The brand offers products like Trend Micro ScamCheck, an AI-powered mobile app that detects scams across SMS, phone calls, email, and social media. TrendLife also provides educational resources on topics including AI safety, online safety for children and older adults, and data privacy. The brand partners with government agencies and organizations worldwide, such as police networks and Cifas, to fight fraud and protect consumers. In 2026, TrendLife announced Kaleida, described as the world's first safe AI built for families, and won the "AI Safety Solution of the Year" award at the AI Breakthrough Awards. TrendLife operates globally, with its website available in multiple languages including English and Chinese.

TrendLife is the consumer business unit of Trend Micro, a multinational cybersecurity firm founded in 1988. Trend Micro has long provided security software for homes and businesses. TrendLife represents a rebranding or dedicated consumer-facing identity for Trend Micro's family and individual protection offerings. The brand emphasizes AI-driven scam detection and digital safety education. In 2026, TrendLife announced Kaleida, a safe AI for families, and received industry recognition for its AI safety solution. The brand continues to expand its partnerships with law enforcement and anti-fraud organizations globally.

• TrendLife announces Kaleida, the world's first safe AI built for every member of the family

• TrendLife wins "AI Safety Solution of the Year" at the 2026 AI Breakthrough Awards

Consumer digital safety brand focused on AI-powered scam protection and family security.

• Trend Micro ScamCheck

  AI-powered mobile app for scam detection and fraud protection, available on Android, iOS, and iPadOS. Offers a 30-day free trial and Family Circle alerts.

• Kaleida

  Described as the world's first safe AI built for every member of the family.

1. 1TrendLife by Trend Micro | Safer AI & Digital Protectiontrendlife.com
2. 2Trend Micro ScamCheck – AI-Powered Scam Detection & Fraud Protection | TrendLifetrendlife.com
3. 3TrendLifewikidata.org