Treets

Treets is a European confectionery brand best known for sugar-coated chocolate pieces containing peanuts, toffee or chocolate centres. The brand was sold by Mars in several European markets, including the United Kingdom, Italy, France, Germany, Belgium and the Netherlands. Its original flagship product combined a peanut centre with milk chocolate and a dark-brown glazed outer shell. The button-shaped sweets were positioned as an everyday sharing and snacking product and were presented in a format broadly comparable with other candy-coated chocolate products. The brand appeared in the United Kingdom during the 1960s. Mars subsequently developed a small range under the Treets name. Peanut Treets used a peanut-and-milk-chocolate filling and were sold in yellow packaging. Toffee Treets used a toffee centre and were sold in blue packaging, while Chocolate Treets, sold in brown packaging, contained milk chocolate without a peanut or toffee centre. The products shared the characteristic glazed candy coating. Their marketing used the line “Melt in your mouth, not in your hand,” a proposition focused on the protective coating and the convenience of eating the sweets without handling melted chocolate. Mars discontinued the original Treets range in 1988. The Chocolate Treets product had already been replaced by Minstrels, while Peanut Treets gave way to multicoloured Peanut M&M’s. Toffee Treets were subsequently sold for a period under the Relays name before being discontinued. These changes reflected Mars’s use of different brand architectures for related chocolate products in different markets rather than the disappearance of the underlying confectionery formats. Mars briefly brought Peanut Treets back to the United Kingdom in July 2009. The brand’s later revival followed a change in ownership and trademark circumstances. In 2017, Mars allowed its property rights in the Treets brand to lapse. Lutti, a confectionery brand associated with Katjes International, then launched Treets in France in 2018. By the end of 2018, the brand was being reported in connection with Piasten, a German confectionery brand within Katjes International. By 2021, the range had expanded beyond the traditional candy-coated product to include peanut-and-caramel chocolate products, sea-salt variants, peanut-butter caramel bites, peanut-butter cups, and spreads combining peanut butter with chocolate. Treets therefore has two distinct phases: a long-established Mars-era identity centred on candy-coated chocolate pieces, and a later European revival under the Katjes International group. Its current positioning is rooted in nostalgic confectionery branding while extending into peanut, caramel, chocolate and spreadable formats. Publicly available reference material confirms the brand’s presence in Germany and other European markets, but does not establish a single current corporate headquarters, a complete international distribution list, or a separate official corporate website.

Treets developed as a Mars confectionery brand for European markets. The brand appeared in the United Kingdom during the 1960s and was subsequently sold in a number of countries, including Italy, France, Germany, Belgium and the Netherlands. Its principal product was a button-shaped sweet consisting of a centre enclosed in milk chocolate and a dark-brown glazed candy shell. The coating gave the products their distinctive appearance and supported the brand’s handling-related advertising message. The original range was divided into three principal varieties. Peanut Treets contained a peanut centre surrounded by milk chocolate and were associated with yellow packaging. Toffee Treets used a toffee centre and were associated with blue packaging. Chocolate Treets contained only milk chocolate beneath the shell and were associated with brown packaging. The three products shared the same general outer coating and were marketed together under the Treets name. Their advertising used the slogan “Melt in your mouth, not in your hand,” which had also been used by Mars for M&M’s in the United States. Mars discontinued the original Treets range in 1988. Chocolate Treets had already been replaced by Minstrels, another Mars chocolate product. Peanut Treets were replaced by multicoloured Peanut M&M’s, while Toffee Treets were later sold under the name Relays before being dropped. The discontinuation was therefore accompanied by product and naming substitutions rather than by a complete abandonment of the underlying chocolate, peanut and toffee formats. Mars briefly revived Peanut Treets in the United Kingdom in July 2009. The brand later became available for revival by other operators after Mars allowed its property rights to lapse in 2017. Lutti launched Treets in France in 2018, and by the end of that year the brand was reported in connection with Piasten, a German confectionery brand within Katjes International. The later Treets range expanded from the traditional candy-coated chocolate format into products based on peanut, caramel, sea salt and peanut butter. Reported products by 2021 included Peanut Caramel Choco and Sea Salt, Peanut Butter Caramel Bites, Peanut Butter Cups, and jars of Creamy Peanut Butter and Choco Peanut Butter. The modern brand consequently combines heritage branding with a broader confectionery portfolio. The available reference material supports a current association with the Katjes International group through Piasten, but does not provide a complete account of corporate control, distribution by country, present manufacturing arrangements or a dedicated official website. No reliable public information in the supplied material identifies Treets executives, a formal founding year, or a separate headquarters.

• 2021

  The revived range broadens beyond candy-coated pieces

  [1]Treetsen.wikipedia.org

  Reported products included peanut-caramel chocolate, sea-salt variants, peanut-butter bites, peanut-butter cups and chocolate-peanut-butter spreads.

• 2018

  Treets is relaunched in France

  [1]Treetsen.wikipedia.org

  Lutti launched Treets in France, and the brand was subsequently reported in association with Piasten within Katjes International.

• 2017

  Mars lets the brand rights lapse

  [1]Treetsen.wikipedia.org

  Mars allowed its property rights in the Treets brand to lapse, enabling a later relaunch by another operator.

• 2009

  Peanut Treets returns temporarily in the UK

  [1]Treetsen.wikipedia.org

  Mars briefly reintroduced Peanut Treets to the United Kingdom.

• 1988

  Mars discontinues the original Treets range

  [1]Treetsen.wikipedia.org

  Mars discontinued Treets, with Chocolate Treets replaced by Minstrels, Peanut Treets displaced by Peanut M&M’s, and Toffee Treets later associated with the Relays name.

• 1967

  The brand adopts its well-known handling slogan

  [1]Treetsen.wikipedia.org

  Treets marketing used the line “Melt in your mouth, not in your hand,” emphasising the glazed coating’s resistance to melting on the fingers.

• 1960

  Treets appears in the United Kingdom

  [1]Treetsen.wikipedia.org

  The Treets confectionery brand appeared in the UK during the 1960s as a Mars product.

Mass-market chocolate and peanut confectionery with a nostalgic European brand identity, combining candy-coated pieces with newer peanut-butter, caramel and spread formats.

• Candy-coated peanut chocolate

  Peanut Treets

  The original Peanut Treets product combined a peanut centre with milk chocolate and a dark-brown glazed candy shell. It was associated with yellow packaging in the classic Mars-era range. Peanut Treets were discontinued in the original portfolio in favour of multicoloured Peanut M&M’s, briefly reintroduced in the United Kingdom in 2009, and later formed part of the brand’s European revival.

• Candy-coated toffee chocolate

  Toffee Treets

  Toffee Treets used a toffee pellet surrounded by milk chocolate and covered with the same glazed outer shell as the peanut and chocolate variants. The product was associated with blue packaging. After the Treets range was discontinued, the toffee format was sold for a period under the Relays name before being dropped.

• Candy-coated chocolate

  Chocolate Treets

  Chocolate Treets consisted solely of a milk-chocolate centre beneath the characteristic glazed shell, without the peanut or toffee filling used in the other classic varieties. It was associated with brown packaging. Mars replaced the product with Minstrels before discontinuing the broader Treets range.

• Peanut, caramel and chocolate confectionery

  Peanut Caramel Choco and Sea Salt

  This later-generation Treets offering combines the brand’s established peanut-and-chocolate association with caramel and sea-salt flavour positioning. It illustrates the revived range’s move beyond the single classic candy-coated format into more varied flavour combinations.

• Peanut-butter confectionery

  Peanut Butter Caramel Bites

  Peanut Butter Caramel Bites extend the brand into smaller snack pieces built around peanut butter and caramel. The product belongs to the post-revival portfolio associated with the brand’s broader focus on peanut-based indulgence.

• Chocolate peanut-butter cups

  Peanut Butter Cups

  Treets Peanut Butter Cups pair a peanut-butter filling with a chocolate exterior in a cup-shaped format. They represent a departure from the historical button-shaped, candy-coated pieces while retaining the brand’s core peanut-and-chocolate flavour profile.

• Peanut-butter spreads

  Creamy Peanut Butter and Choco Peanut Butter

  The revived Treets portfolio was reported to include jars of Creamy Peanut Butter and Choco Peanut Butter. These spreads broaden the brand from confectionery snacks into breakfast and pantry products while preserving its peanut-focused identity.

• 2021

  Expansion into peanut-butter and spread formatsProduct launch

  Background

  The revived brand extended beyond its historical candy-coated chocolate pieces.

  Action taken

  The range was reported to include peanut-caramel chocolate products, peanut-butter caramel bites, peanut-butter cups and peanut-based chocolate spreads.

  Aftermath

  Treets adopted a broader peanut-led confectionery and pantry-product positioning, although the supplied sources do not document sales or market-share results.

  Source

• 2018

  European relaunch under the Katjes International networkProduct launch

  Background

  Following the lapse of Mars’s rights, a confectionery operator connected with Katjes International revived the Treets name.

  Action taken

  Lutti launched Treets in France, with later reporting placing the brand under Piasten.

  Aftermath

  The revived brand developed a wider portfolio of peanut, caramel, chocolate and spread products.

  Source

• 2017

  Treets rights lapse under MarsStrategy

  Background

  Mars no longer maintained its property rights in the Treets brand.

  Action taken

  Mars allowed the relevant brand rights to lapse.

  Aftermath

  Lutti launched Treets in France in 2018, followed by association of the brand with Piasten and Katjes International.

  Source

• 2009

  Temporary UK revival of Peanut TreetsProduct launch

  Background

  Mars revisited the discontinued brand in the United Kingdom after its long absence from the market.

  Action taken

  Mars briefly reintroduced Peanut Treets in July 2009.

  Aftermath

  The revival was temporary; the brand later became available for relaunch by another operator after Mars’s rights lapsed.

  Source

• 1988

  Mars discontinues Treets and reallocates related productsStrategy

  Background

  Mars ended the original Treets brand range after having already replaced Chocolate Treets with Minstrels and while using other names for related peanut and toffee products.

  Action taken

  The company discontinued Treets, substituted Peanut M&M’s for Peanut Treets, and later dropped the Toffee Treets format after a period under the Relays name.

  Aftermath

  The Treets name disappeared from the original Mars portfolio until a short UK revival in 2009 and a later European relaunch under a different confectionery group.

  Source

1. 1Treetsen.wikipedia.org