Tree Top
Farmer-owned cooperative brand of apple juice, apple sauce, and fruit products.
Last updated September 11, 2026
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Overview
Tree Top is a farmer-grown, farmer-owned cooperative founded in 1960 in Washington's apple country. It makes fruit juice and apple sauce, and operates at seven locations in Washington, Oregon and California.
History
In the 1950s, Bill Charbonneau, his wife and two sons moved from southern California to the Yakima Valley. He purchased a small apple processing plant on "Produce Row" in Selah, Washington, and set about creating a premium quality apple juice. After perfecting his product, he held a contest among his employees to choose a brand name. "Tree Top" was the winning entry based on the belief that the best fruit grew at the top of the tree. In 1960, a group of local apple growers formed a cooperative and purchased the Tree Top brand to ensure they had a solid market for their apples. Bill Charbonneau's high standard of quality remained, and as the company's expertise in turning fresh fruit into healthful products and ingredients grew, so did its size and reputation. Today, Tree Top operates at seven locations in Washington, Oregon and California.
Products and positioning
Wholesome and delicious fruit juice and apple sauce that parents trust and kids love, using simple, quality ingredients.
100% Apple Juice
Available in 6 sizes.
Apple Sauce
No Sugar Added Apple Sauce Pouch available in 6 sizes.
Fruit & Veggies
Vitamin Immunity Burst pouches in Peach, Strawberry, Orange, and Banana flavors.
Sources4 sources
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