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Travel Insider

Swedish travel media brand offering destination guides, weekend trip ideas and practical travel advice.

Last updated September 27, 2026

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Overview

Travel Insider is a Swedish travel media brand published by Insider Media. Founded in 2011, it operates as a web-based travel publication aimed at the Swedish travel industry and consumers. The brand's website, travelinsider.se, provides concrete guides on destinations, transport, accommodation and practical details that affect a trip on the ground. Content covers both classic city breaks and Swedish excursions, with dedicated guides for train travel, flights, road trips and practical planning. Major destination areas include Paris, with guides for 1, 2, 3 or 5 days, and Swedish nature and road trip content such as Vildmarksvägen, Jämtlandstriangeln and Tännforsen. Transport-focused guides include VR Snabbtåg between Stockholm and Gothenburg, private compartments on SJ night trains, and SJ lounges in Stockholm and Gothenburg. The publication also covers airport services such as Fast Track at Arlanda. Travel Insider is edited by Bo Sjösten, with Jan Ohlsson as editor-in-chief. In autumn 2011, the first issue of its sister publication, The Book of Travel, was released. The brand remains active as a digital travel resource for Swedish-speaking travelers.

History

Travel Insider was founded in 2011 as a Swedish travel industry web publication. It is published by Insider Media. In autumn 2011, the first issue of its sister publication, The Book of Travel, was released. The publication is edited by Bo Sjösten, with Jan Ohlsson serving as editor-in-chief. Over time, Travel Insider has developed a comprehensive website offering destination guides, transport advice and practical travel planning resources. Its content spans international destinations such as Paris and domestic Swedish travel, including road trips, hiking trails and train journeys. The brand continues to operate as an active digital travel media outlet.

  • 2011

    Travel Insider founded as a Swedish travel industry web publication.

  • 2011

    First issue of sister publication The Book of Travel released in autumn.

Products and positioning

Practical, concrete travel planning resource for Swedish travelers, covering both international city breaks and domestic excursions.

  • Paris travel guides

    Guides for 1, 2, 3 or 5 days in Paris, covering attractions like the Eiffel Tower, Louvre and Seine walks.

  • Swedish road trip guides

    Guides for Vildmarksvägen, Sweden's most beautiful roads and road trips in southern Sweden.

  • Train and flight guides

    Guides for VR Snabbtåg, SJ night trains, SJ lounges and Fast Track at Arlanda.

Sources3 sources

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