TRANS Evergreen

TRANS Evergreen, commonly known simply as TRANS, is a Botswana-based wholesale and retail distributor of fast-moving consumer goods (FMCG). Founded in 1970 in Gaborone, it describes itself as the oldest wholesale and retail distributor of FMCG products in Botswana and has grown into a household name in the country. The business began from humble beginnings and expanded into a leading wholesaler and distributor serving resellers and consumers across the nation. TRANS operates a broad product range spanning groceries (rice, cooking oil, milk, staple flours, tea, coffee, ice creams), fruit and vegetables, liquor and spirits (beer, wine, ciders), kitchen and cookware, culinary products, cigarettes, plastics and hardware, cosmetics and toiletries (personal wash, fabric wash, home care, oral care, skin care, deodorants and talcs), medicine, sweets and confectioneries, home appliances, electronics, and salon supplies (equipment, braids, hair care accessories). Its stores are stocked with approximately 15,000 line items for the convenience of resellers and consumers. According to its official website, TRANS has a presence in 14 locations and 21 outlets and employs in excess of 1,000 citizens. It is a founding member of the voluntary buying group UMS, based in South Africa, which strengthens its purchasing power. The company also runs the 3 Square banner group, a franchise association designed to benefit both the franchisor (TRANS) and its franchisees (3 Square Stores) through structured support that drives sales, improves member profitability, and leverages TRANS buying power. Benefits for franchise members include moving away from pure price competition, value-adding activities such as point-of-sale material, training, advice, shop branding and promotional activities, and a monthly pamphlet with competitive prices. TRANS positions itself as "A Tried, Tested and Trusted local brand" giving individuals and groups value in quality products through genuine and friendly service. Its vision is to be "an innovative and trusted shopping destination for Batswana," and its value proposition is "great value for our customer, more choice for everyone." The company also offers TRANS Vouchers, a gifting and rewards product for teams, clients and stakeholders, redeemable across its stores. TRANS Evergreen is referenced in Wikidata as a wholesale store in Woodhall, Lobatse, reflecting its physical retail presence in Botswana. The company remains active and continues to serve as a major distribution channel for FMCG brands in Botswana.

TRANS was started in 1970 in Gaborone, Botswana. From humble beginnings, the company grew into a leading wholesaler and distributor for FMCG products in Botswana. It became a founding member of the voluntary buying group UMS, based in South Africa, which helped strengthen its purchasing power and market position. Over the decades, TRANS expanded its footprint across Botswana. According to its official website, it now has a presence in 14 locations and 21 outlets and employs in excess of 1,000 citizens. Its stores carry approximately 15,000 line items, serving both resellers and consumers. The company describes itself as the oldest wholesale and retail distributor of FMCG products in Botswana and a household name in the country. TRANS also developed the 3 Square banner group, a franchise association designed to benefit both the franchisor (TRANS) and its franchisees (3 Square Stores). The initiative aims to move members away from pure price competition, improve member profitability, leverage TRANS buying power, and provide value-adding activities such as point-of-sale material, training, advice, shop branding and promotional activities, along with a monthly pamphlet with competitive prices. In addition to its wholesale and retail operations, TRANS offers TRANS Vouchers, a gifting and rewards product for teams, clients and key stakeholders, redeemable across its stores. The company remains active and continues to serve as a major distribution channel for FMCG brands in Botswana.

• 1970

  TRANS was started in Gaborone, Botswana.

• TRANS became a founding member of the voluntary buying group UMS, based in South Africa.

• TRANS grew to a presence in 14 locations and 21 outlets, employing in excess of 1,000 citizens.

• TRANS operates the 3 Square franchise banner group for small shops.

A Tried, Tested and Trusted local brand giving individuals and groups value in quality products through genuine and friendly service.

• Groceries

  Rice, cooking oil, milk, staple flours, beverages (tea, coffee), ice creams.

• Fruit & Vegetables

  Fresh produce range.

• Liquor & Spirits

  Beer, wine, ciders.

• Kitchen & Cookware

  Kitchen and cookware products.

• Culinary Products

  Culinary range.

• Cigarettes

  Tobacco products.

• Plastics & Hardware

  Plastics and hardware items.

• Cosmetics & Toiletries

  Personal wash, fabric wash, home care, oral care, skin care, deodorants & talcs.

• Medicine

  Medicine products.

• Sweets & Confectioneries

  Sweets and confectionery.

• Home Appliances

  Home appliances.

• Electronics

  Electronics.

• Salon

  Equipment, braids, hair care accessories.

1. 1Home - TRANStrans.co.bw
2. 2About - TRANStrans.co.bw
3. 3Products - TRANStrans.co.bw
4. 4Our Services - TRANStrans.co.bw
5. 5TRANS Evergreen - Wikidatawikidata.org