Traffic Sports USA

Traffic Sports USA is a soccer event-management and sports-commercialization business based in Miami, Florida. It operated as a division of Traffic Group and focused on organizing, marketing, and commercializing international football competitions and matches across North America, Central America, and the Caribbean. The company was formerly known as Inter Forever Sports and developed a regional role connecting football governing bodies, national teams, competitions, broadcasters, sponsors, venues, and other commercial partners. Its work covered a broad range of events rather than a single club or national team. Traffic Sports USA was responsible for organizing and/or commercializing many international soccer events in the region, including a substantial majority of CONCACAF FIFA World Cup qualifying matches, five of the six CONCACAF Gold Cups preceding the source account, the CONCACAF Champions Cup, the CONCACAF Under-17 Regional Championship, the UNCAF Nations Cup, the UNCAF Club Champions Cup, and hundreds of international friendly matches. This portfolio placed the company within the specialized sports-marketing and event-rights sector, where value is created through tournament operations, commercial rights, sponsorship arrangements, media coordination, and match promotion. The wider Traffic organization also held important commercial relationships in regional football. Traffic Sports of Brazil was awarded commercial partnership rights for the 2013 CONCACAF Gold Cup and for the 2013, 2014, and 2015 CONCACAF Champions League tournaments. These rights arrangements illustrate the group's role as an intermediary between football competitions and their commercial markets, while Traffic Sports USA represented the United States-based regional operating presence. Traffic Sports USA later became associated with the 2015 FIFA corruption case. United States prosecutors identified Traffic Sports in allegations concerning bribes allegedly connected to the awarding of football commercial and marketing rights dating back to 1991. Aaron Davidson, identified as president of Traffic Sports USA, was indicted on May 27, 2015, on charges that included bribery and money laundering. Traffic Sports USA pleaded guilty in the case. The available reference material does not establish the company's present operating status, later ownership, or whether it continued trading under the same name.

Traffic Sports USA emerged as the United States-based operation of Traffic Group's football business and was formerly known as Inter Forever Sports. Based in Miami, it developed a regional specialization in the management and commercialization of international soccer events in the North American, Central American, and Caribbean markets. The available reference describes it as having been established more than fifteen years before the source account, but does not provide a precise founding year. The company's activities covered competition organization, commercial-rights administration, match promotion, and related sports-marketing services. Its work included a large share of CONCACAF FIFA World Cup qualifying matches, multiple editions of the CONCACAF Gold Cup, the CONCACAF Champions Cup, the CONCACAF Under-17 Regional Championship, the UNCAF Nations Cup, the UNCAF Club Champions Cup, and hundreds of friendly matches. This placed Traffic Sports USA in an intermediary position between football federations and the commercial ecosystem surrounding international matches, including sponsors, media organizations, venues, and participating teams. The broader Traffic Sports organization also secured significant competition rights. Traffic Sports of Brazil obtained commercial partnership rights for the 2013 CONCACAF Gold Cup and the 2013, 2014, and 2015 CONCACAF Champions League tournaments. Although the available material distinguishes the Brazilian Traffic Sports operation from Traffic Sports USA, these awards demonstrate the commercial reach of the wider Traffic organization in regional football. Traffic Sports was subsequently implicated in the 2015 FIFA corruption case. Prosecutors alleged that bribes had been used in connection with the allocation of football commercial and marketing rights, with conduct said to reach back to 1991. Aaron Davidson, the president of Traffic Sports USA, was indicted on May 27, 2015, on multiple charges including bribery and money laundering. Traffic Sports USA pleaded guilty in the case. The available sources do not provide enough information to determine the company's precise founding date, current ownership, post-2015 corporate structure, or present operating status.

• 2015

  FIFA corruption case

  [1]Traffic Sports USAen.wikipedia.org

  Traffic Sports USA president Aaron Davidson was indicted on May 27, 2015, and Traffic Sports USA later pleaded guilty in the related case.

• 2013

  Commercial rights for major CONCACAF competitions

  [1]Traffic Sports USAen.wikipedia.org

  Traffic Sports of Brazil received commercial partnership rights for the 2013 CONCACAF Gold Cup and the 2013, 2014, and 2015 CONCACAF Champions League tournaments.

• 1991

  Beginning of period cited in corruption allegations

  [1]Traffic Sports USAen.wikipedia.org

  The 2015 FIFA corruption case involved allegations concerning the awarding of football commercial and marketing rights dating back to 1991.

A regional football specialist providing event operations, competition commercialization, and sports-marketing services across the Americas, particularly for CONCACAF and Central American competitions.

• Sports event management and commercialization

  CONCACAF tournament services

  Traffic Sports USA organized and/or commercialized CONCACAF competitions and related matches. Its reported portfolio included the Gold Cup, Champions Cup, Under-17 Regional Championship, and a substantial majority of CONCACAF FIFA World Cup qualifying matches. The service combined event operations with the commercial handling of football properties.

• Regional football event management

  UNCAF competition services

  The company worked on Central American football competitions organized under the UNCAF framework, including the UNCAF Nations Cup and UNCAF Club Champions Cup. Its role was described broadly as organizing and/or commercializing these properties rather than as operating a consumer product.

• Match promotion and sports marketing

  International friendly-match services

  Traffic Sports USA organized and/or commercialized hundreds of international friendly matches. These services likely involved coordinating participating teams and venues and managing the commercial presentation of matches, but the available material does not specify individual packages, clients, or markets.

• 2015

  FIFA corruption and bribery case

  Traffic Sports was identified in the 2015 FIFA corruption case over allegations involving bribes and the awarding of football commercial and marketing rights dating back to 1991. Aaron Davidson, president of Traffic Sports USA, was indicted on bribery and money-laundering charges, and Traffic Sports USA pleaded guilty.

  Source

Read more

• 2013CONCACAF Gold Cup commercial partnership

  North America · Central America · Caribbean

  Traffic Sports of Brazil was awarded commercial partnership rights for the 2013 CONCACAF Gold Cup, part of the wider Traffic organization's regional football-rights portfolio.

  Outcome. The rights award positioned Traffic within the commercial infrastructure of one of CONCACAF's principal national-team competitions.

  Source
• 2013CONCACAF Champions League rights cycle

  North America · Central America · Caribbean

  Traffic Sports of Brazil received commercial partnership rights covering the 2013, 2014, and 2015 CONCACAF Champions League tournaments.

  Outcome. The multiyear award gave the Traffic organization a continuing commercial role in a leading CONCACAF club competition.

  Source

• 2013

  Expanded commercial involvement in CONCACAF competitionsStrategy

  Background

  The wider Traffic Sports organization pursued commercial partnership rights across major CONCACAF national-team and club competitions.

  Action taken

  Traffic Sports of Brazil secured rights for the 2013 Gold Cup and the 2013–2015 Champions League cycle.

  Aftermath

  The awards reinforced Traffic's role in commercializing regional football properties before the organization's later appearance in the 2015 corruption case.

  Source

1. 1Traffic Sports USAen.wikipedia.org