Trader Media East

Trader Media East was established in the fourth quarter of 2005 as the vehicle for the Russian, Baltic, CIS and Eastern European operations of Trader Classified Media. Rather than operating as a single newspaper or website, it brought together a regional network of classified-advertising businesses. Its principal areas were automotive listings, real-estate advertising and employment or recruitment services. The company pursued a regional expansion strategy through acquisitions. In December 2006, it acquired posao.hr, a Croatian job and recruitment website. In January 2007, it purchased Impress Media, described as one of the leaders in commercial real-estate advertising in Russia. In June 2007, Trader acquired Moje Delo, a leading Slovenian job website. In June 2008, it added the Croatian real-estate publisher InfoNekretnine and Crem Magazine. These purchases strengthened the group’s presence in online recruitment and property advertising while broadening its geographic coverage. Trader Media East also sold assets as part of portfolio management. In 2008, it sold its Polish subsidiary Trader com Polska to Agora, a Polish media company, for a reported $55 million. The sale reduced the group’s direct exposure to Poland while providing a significant transaction involving one of its regional operations. The group entered the public markets on 13 February 2006, when its shares became listed on the London Stock Exchange. In the same year, Hürriyet, a Turkish newspaper company affiliated with Dogan Yayin Holding, acquired a 67.3 percent stake for a reported $500 million. Following the acquisition, Trader Media East transferred its head office from Paris to Istanbul. Later ownership information identified HÜRRİYET Invest B.V. as holding a 97.29 percent share. By 2008, the company reported a substantial regional media footprint: more than 150 publications, 5 million readers per week and 22 websites attracting 20 million unique monthly visitors. The business therefore occupied both traditional print and digital classified markets, with local publications and websites serving different national and sector-specific audiences. In June 2010, Trader Media East announced the appointment of Ahmet Ozer as chief executive officer and the planned relocation of its headquarters to Moscow. The change emphasized Russia’s strategic importance to the group. The available reference material does not establish the company’s subsequent listing status, operating status, leadership succession or corporate identity, so later developments are not stated as fact.

• 2010

  CEO appointment and Moscow relocation

  [1]Trader Media Easten.wikipedia.org

  Trader Media East announced Ahmet Ozer as CEO and the relocation of its headquarters to Moscow.

• 2008

  Croatian real-estate acquisitions

  [1]Trader Media Easten.wikipedia.org

  Trader acquired the Croatian real-estate publisher InfoNekretnine and Crem Magazine in June.

• 2008

  Sale of Trader com Polska

  [1]Trader Media Easten.wikipedia.org

  Trader Media East sold its Polish subsidiary Trader com Polska to Agora for a reported $55 million.

• 2007

  Expansion into Russian commercial real-estate advertising

  [1]Trader Media Easten.wikipedia.org

  The group acquired Impress Media in January, adding a significant Russian commercial real-estate advertising operation.

• 2007

  Acquisition of Moje Delo

  [1]Trader Media Easten.wikipedia.org

  Trader acquired the Slovenian job website Moje Delo in June.

• 2006

  London Stock Exchange listing

  [1]Trader Media Easten.wikipedia.org

  Trader Media East became listed on the London Stock Exchange on 13 February 2006.

• 2006

  Hürriyet takes a controlling stake

  [1]Trader Media Easten.wikipedia.org

  Hürriyet acquired 67.3 percent of the company for a reported $500 million, followed by the relocation of the head office from Paris to Istanbul.

• 2006

  Acquisition of posao.hr

  [1]Trader Media Easten.wikipedia.org

  Trader acquired the Croatian job and recruitment website posao.hr in December.

• 2005

  Trader Media East is established

  [1]Trader Media Easten.wikipedia.org

  The company was formed in the fourth quarter of 2005 from Trader Classified Media’s Russian, Baltic, CIS and Eastern European operations.

A regional multi-platform classified-media group connecting consumers, employers, property advertisers and automotive sellers across Central and Eastern Europe, Russia, the Baltic states and the CIS.

• Classified advertising

  Automotive classified advertising

  Automotive listings were one of Trader Media East’s core commercial categories. Its regional publications and websites connected vehicle sellers, dealers and prospective buyers, using the group’s local-market publishing network to distribute listings across Central and Eastern Europe, Russia, the Baltic states and the CIS.

• Classified advertising

  Real-estate classified advertising

  The company operated residential and commercial real-estate advertising activities. Acquisitions such as Impress Media, InfoNekretnine and Crem Magazine expanded its property portfolio, particularly in Russia and Croatia, and complemented its broader print and digital classified operations.

• Online recruitment · 2006

  Recruitment and job advertising

  Recruitment was another major business line, supported by online job platforms and related classified publications. The acquisitions of posao.hr in Croatia and Moje Delo in Slovenia gave the group established employment websites in two national markets.

• Media publishing · 2005

  Regional classified publications and websites

  By 2008, Trader Media East reported more than 150 publications and 22 websites. These properties served local audiences and advertisers through a combination of print circulation and digital traffic, with reported weekly readership of 5 million and 20 million unique monthly website visitors.

• 2010

  Appointment of Ahmet Ozer and relocation to MoscowStrategy

  Background

  Russia was one of Trader Media East’s principal operating regions and included important real-estate and classified-advertising assets.

  Action taken

  The company appointed Ahmet Ozer as CEO and announced that its headquarters would move to Moscow.

  Aftermath

  The decision positioned Moscow as the group’s headquarters and highlighted the strategic significance of its Russian operations. Later effects are not established by the available reference material.

  Source

• 2008

  Divestment of Trader com PolskaM&A

  Background

  Trader Media East was managing a broad regional portfolio of classified publications and websites while expanding through acquisitions in recruitment and real estate.

  Action taken

  The group sold its Polish subsidiary Trader com Polska to Agora, a Polish media company, for a reported $55 million.

  Aftermath

  The sale transferred the Polish operation to a local media owner and narrowed Trader Media East’s direct portfolio in Poland.

  Reported sale value. $55 million (2008)

  Source

• 2006

  Sale of a controlling stake to HürriyetM&A

  Background

  Trader Media East had recently been formed to consolidate Trader Classified Media’s regional operations and became publicly listed in February 2006.

  Action taken

  Hürriyet acquired 67.3 percent of Trader Media East for a reported $500 million. The company subsequently moved its head office from Paris to Istanbul.

  Aftermath

  HÜRRİYET Invest B.V. was later reported to own 97.29 percent of the company. The transaction placed Trader Media East under the control of a Turkish media group.

  Reported acquisition value. $500 million (2006)

  Source

• 2010

  Trader Media East appoints Ahmet Ozer and plans Moscow headquarters[1]Trader Media Easten.wikipedia.org

  Leadership change · Other

  The company announced Ahmet Ozer as chief executive officer and the relocation of its headquarters to Moscow.

• 2006

  Trader Media East lists on the London Stock Exchange[1]Trader Media Easten.wikipedia.org

  Other

  Trader Media East became listed on the London Stock Exchange on 13 February 2006.

• 2006

  Hürriyet acquires a controlling stake in Trader Media East[1]Trader Media Easten.wikipedia.org

  M&A

  Hürriyet acquired 67.3 percent of Trader Media East for a reported $500 million. The transaction was associated with the relocation of the company’s head office from Paris to Istanbul.

1. 1Trader Media Easten.wikipedia.org