Tradedoubler

Tradedoubler is a Sweden-founded performance-marketing company whose principal business is an affiliate network connecting advertisers with publishers, websites, influencers, and other digital distribution partners. Its model is based on measurable outcomes such as sales, leads, applications, or other agreed actions rather than solely on conventional media exposure. The company was established in Stockholm in September 1999 by Felix Hagnö and Martin Lorentzon, with the aim of building a performance-based affiliate marketing network that could operate across European markets. This European orientation distinguished Tradedoubler from more narrowly domestic affiliate programs and helped it develop into a cross-border technology and services provider. The Tradedoubler network serves two sides of the digital commerce ecosystem. Advertisers, including consumer brands and other merchants, use the platform to establish partner programs, distribute tracking links or offers, and measure conversions. Publishers and other partners use it to promote those advertisers and earn commissions or other forms of performance-based compensation. According to the referenced company description, the network includes more than 3,000 advertisers and over 180,000 publishers worldwide. The company has operated through a network of offices in European cities and has also maintained an international presence beyond Europe, including Australia. Tradedoubler has expanded its proposition beyond conventional affiliate-network infrastructure. The wider Performance Group has included Metapic, a proprietary influencer network; Appiness, an app-marketing agency; LeadsLab, a lead-generation business; Copacoupona, a voucher website; and an email-marketing offering. These activities broaden the group from affiliate tracking and partner management into influencer commerce, mobile-app acquisition, lead generation, voucher distribution, and direct digital campaigns. The company became publicly listed in 2005 on the Stockholm exchange. Its ownership structure later changed materially through the increasing involvement of French media group Reworld Media. Reworld Media acquired a 19.1% stake in Tradedoubler in 2016, raised that holding to 40% in 2017, and was reported to hold 51.8% in 2023. In 2016 Tradedoubler also acquired the French email-marketing agency R-Advertising, adding specialist campaign capabilities to the group. In 2020 it launched Grow by Tradedoubler, a service intended to make affiliate marketing more accessible to smaller businesses. The acquisition of PocketMedia assets in the same period contributed to the creation of Appiness in 2021. Tradedoubler is also associated with the leadership of Matthias Stadelmeyer, who became president and chief executive in 2014. The company remains an active international performance-marketing group, combining network technology, partner commerce, and adjacent digital-marketing services. Its positioning is centered on measurable marketing outcomes, cross-border advertiser and publisher relationships, and the use of specialized channels such as influencers, apps, vouchers, leads, and email.

Tradedoubler was founded in Stockholm in September 1999 by Felix Hagnö and Martin Lorentzon. The founders pursued a performance-based approach to digital advertising, creating an affiliate network in which advertisers could work with publishers and compensate them according to measurable results. The network was designed from the outset to operate across Europe, making Tradedoubler one of the early affiliate networks with a specifically pan-European orientation. The company's platform connected advertisers with websites and other digital partners that promoted products or services through trackable links, placements, and offers. This structure allowed brands to extend distribution while tying marketing expenditure to outcomes such as transactions or leads. Over time, Tradedoubler developed a substantial international network. The referenced description reports more than 3,000 advertisers and over 180,000 publishers, with operations in more than 80 countries. Tradedoubler became a public company in 2005 when Tradedoubler AB was listed on the Stockholm exchange. Public ownership gave the business access to the capital markets while it continued expanding its offices and cross-border services. The company has been associated with offices in Stockholm, London, Paris, Mougins, Aix-en-Provence, Munich, Berlin, Madrid, Milan, Copenhagen, Helsinki, Oslo, Sydney, Warsaw, and Rotterdam. The cited company material describes more than 320 employees across 12 countries, although the exact current staffing level is not established here. Matthias Stadelmeyer has led Tradedoubler as president and chief executive since 2014. During the following years, the company developed a broader group structure sometimes described as The Performance Group. In addition to the core affiliate network, this structure has included Metapic, an influencer network; LeadsLab, a lead-generation operation; Copacoupona, a voucher site; and an email-marketing service. These additions reflected the convergence of affiliate commerce with creator marketing, mobile acquisition, lead generation, coupon distribution, and lifecycle communication. Ownership became an important part of the company's later history. In 2016, French media group Reworld Media acquired a 19.1% stake in Tradedoubler and the company acquired R-Advertising, an email-marketing agency in France. Reworld Media increased its holding to 40% in 2017 and was reported to own 51.8% in 2023. Tradedoubler therefore remained publicly listed while operating with Reworld Media as its majority owner. The company continued product and portfolio development in the 2020s. It launched Grow by Tradedoubler in 2020, targeting smaller businesses that might otherwise find affiliate marketing difficult to establish or manage. Tradedoubler also acquired assets from PocketMedia in 2020; those assets helped lead to the creation of Appiness in 2021, an app-marketing agency within the broader group. The resulting business combines affiliate-network technology with specialized performance-marketing services and continues to serve advertisers and publishers internationally.

• 2023

  Reworld Media reported as majority owner

  [1]Tradedoubleren.wikipedia.org

  Reworld Media's reported shareholding reaches 51.8%.

• 2021

  Appiness is established

  [1]Tradedoubleren.wikipedia.org

  The PocketMedia-related assets contribute to the creation of Appiness, an app-marketing agency.

• 2020

  Grow by Tradedoubler launches

  [1]Tradedoubleren.wikipedia.org

  The company introduces a service aimed at making affiliate marketing more accessible to smaller businesses.

• 2020

  PocketMedia assets acquired

  [1]Tradedoubleren.wikipedia.org

  Tradedoubler acquires PocketMedia assets as part of its expansion into app marketing.

• 2017

  Reworld Media raises its holding

  [1]Tradedoubleren.wikipedia.org

  Reworld Media increases its ownership interest in Tradedoubler to 40%.

• 2016

  R-Advertising acquisition and Reworld Media investment

  [1]Tradedoubleren.wikipedia.org

  Tradedoubler acquires French email-marketing agency R-Advertising while Reworld Media takes a 19.1% stake.

• 2014

  Matthias Stadelmeyer becomes president and CEO

  [1]Tradedoubleren.wikipedia.org

  Matthias Stadelmeyer takes leadership of the company as president and chief executive.

• 2005

  Public listing in Stockholm

  [1]Tradedoubleren.wikipedia.org

  Tradedoubler AB becomes listed on the Stockholm exchange.

• 1999

  Tradedoubler is founded in Stockholm

  [1]Tradedoubleren.wikipedia.org

  Felix Hagnö and Martin Lorentzon establish Tradedoubler in Sweden as a performance-based affiliate-marketing business designed to operate across Europe.

A European-origin performance-marketing platform and services group focused on measurable customer acquisition through affiliate partnerships, publishers, influencers, apps, leads, vouchers, and email.

• Affiliate marketing platform · 1999

  Tradedoubler Affiliate Network

  The core network connects advertisers with publishers and other promotional partners. It provides the commercial and tracking framework for performance-based campaigns, enabling brands to distribute offers and measure partner-generated outcomes such as sales and leads. The network's international structure supports cross-border programs and gives publishers access to campaigns from a broad advertiser base.

• Affiliate marketing service · 2020

  Grow by Tradedoubler

  Grow by Tradedoubler is a service introduced for smaller businesses. It packages affiliate-marketing access in a form intended to reduce the practical barriers to launching and managing a partner program, extending Tradedoubler's performance-marketing proposition beyond large advertisers.

• Influencer marketing network

  Metapic

  Metapic is the group's proprietary influencer network. It extends performance marketing into creator-led distribution, allowing brands to work with influencers and use measurable partner activity as part of digital commerce campaigns.

• App marketing agency · 2021

  Appiness

  Appiness is an app-marketing agency formed after Tradedoubler acquired PocketMedia assets. Its role is to support customer acquisition and performance activity for mobile applications within the broader Performance Group.

• Lead generation

  LeadsLab

  LeadsLab is the group's lead-generation business. It complements affiliate commerce by focusing on the acquisition and delivery of qualified customer prospects for advertisers.

• Voucher and coupon website

  Copacoupona

  Copacoupona is a voucher-focused website within the Performance Group. It supports offer and coupon distribution, a channel commonly used to stimulate measurable online purchases and partner-attributed conversions.

• Email marketing · 2016

  Email marketing campaigns

  Tradedoubler's email-marketing offering provides campaign capability alongside its affiliate services. The group strengthened this area through the 2016 acquisition of French agency R-Advertising.

• 2020

  Launch of Grow by TradedoublerProduct launch

  Background

  Affiliate marketing can require technology, partner management, and campaign resources that are difficult for smaller businesses to assemble.

  Action taken

  Tradedoubler launched Grow by Tradedoubler as an offering for smaller businesses.

  Aftermath

  The initiative extended the company's addressable customer base and positioned its affiliate proposition for smaller advertisers.

  Source

• 2020

  Acquisition of PocketMedia assetsM&A

  Background

  Tradedoubler was expanding its portfolio into adjacent performance-marketing services, including mobile-app acquisition.

  Action taken

  The company acquired assets of PocketMedia.

  Aftermath

  The assets contributed to the foundation of Appiness in 2021.

  Source

• 2016

  Acquisition of R-AdvertisingM&A

  Background

  Tradedoubler sought to broaden its performance-marketing capabilities beyond its core affiliate network.

  Action taken

  The company acquired the French email-marketing agency R-Advertising.

  Aftermath

  The acquisition added email-marketing expertise to Tradedoubler's wider digital campaign offering.

  Source

• 2020

  Tradedoubler launches Grow by Tradedoubler[1]Tradedoubleren.wikipedia.org

  Product launch

  The company introduced Grow by Tradedoubler to make affiliate marketing available to smaller businesses.

• 2020

  PocketMedia assets contribute to the creation of Appiness[1]Tradedoubleren.wikipedia.org

  M&A

  The company acquired PocketMedia assets, which later contributed to the formation of the Appiness app-marketing business.

• 2017

  Reworld Media increases its Tradedoubler holding[1]Tradedoubleren.wikipedia.org

  M&A

  French media group Reworld Media increased its shareholding in Tradedoubler to 40%.

• 2016

  Tradedoubler acquires R-Advertising[1]Tradedoubleren.wikipedia.org

  M&A

  Tradedoubler acquired the French email-marketing agency R-Advertising, expanding its digital campaign capabilities.

1. 1Tradedoubleren.wikipedia.org