track by track GmbH

track by track GmbH is a German social media and AI marketing agency based in Berlin, operating publicly under the brand name famefact. According to its official website, the agency has been developing social media strategies, content, communities and campaigns for companies and brands since 2009. It describes itself as an owner-managed agency headquartered in Berlin and positions itself as a "Social First" agency focused on findability rather than reach alone. The agency's service portfolio spans social media strategy, content production, community building and performance campaigns. In recent years it has expanded into newer disciplines shaped by the way social platforms function as search engines: Social Search Optimization, so that content on platforms such as Instagram or TikTok answers search queries and is found; GEO (Generative Engine Optimization), aimed at making brands visible in AI-generated answers from systems such as ChatGPT, Perplexity and Google AI Overviews; and community building designed to serve as a trust signal for both people and AI systems. The agency frames this evolution with the phrase "Socialtainment Strategy" and describes its approach as a symbiosis of objective analysis and creative highlights. famefact serves a client base that ranges from start-ups to large corporations. Publicly named case examples on its website include social media work for Mercedes-Benz Berlin (employer branding and recruiting), WeWatch Security, and GEO and Reddit strategy for Immobilien Scout GmbH. The agency also cites brands such as CASIO and Köstritzer among the companies it has accompanied through the changes in social media. The company is owner-managed and based in Berlin, and its team is described as being made up of carefully selected top talents. Tobias is identified as CEO and co-founder. The agency maintains a press section and careers page on its website. Its stated mission is to sustainably increase clients' social media success and brand value through interactive, joy-bringing digital content and strong partnerships.

track by track GmbH is a German social media and AI marketing agency based in Berlin, operating under the public brand name famefact. Its official website states that the agency has been developing social media strategies, content, communities and campaigns for companies and brands since 2009. The company describes itself as owner-managed and headquartered in Berlin, with a team it characterizes as carefully selected top talents. From its founding, the agency built its practice around social media strategy, content creation, community management and performance campaigns. Over time it developed what it calls a "Socialtainment Strategy," an approach it describes as a symbiosis of well-founded, objective analyses and creative highlights, aimed at increasing clients' reach — both organic and paid — and achieving more efficient conversions. A significant evolution in the agency's positioning came with the recognition that social media platforms increasingly function as search engines and that AI systems draw on community discussions to generate answers. In response, famefact expanded its offering beyond posting and reach to focus on findability. It now promotes Social Search Optimization, ensuring that content on platforms such as Instagram or TikTok answers search queries and is found; GEO (Generative Engine Optimization), building the community content that AI systems such as ChatGPT, Perplexity and Google AI Overviews draw upon; community building with substance as a trust signal for both people and AI systems; and data-driven performance campaigns. The agency serves a client base spanning start-ups to large corporations. Publicly named case examples on its website include social media for Mercedes-Benz Berlin (employer branding and recruiting), WeWatch Security, and GEO and Reddit strategy for Immobilien Scout GmbH. It also cites CASIO and Köstritzer among the brands it has accompanied through changes in social media. The company maintains a press section and a careers page, and its stated mission is to sustainably increase clients' social media success and brand value through interactive, joy-bringing digital content and strong partnerships.

• 2009

  Agency founded; begins developing social media strategies, content, communities and campaigns for companies and brands.

• Develops and adopts the "Socialtainment Strategy" combining objective analysis with creative highlights.

• Expands services into Social Search Optimization and GEO (Generative Engine Optimization) as social platforms become search engines and AI systems draw on community content.

Social First agency focused on findability rather than reach alone, combining analysis and creative highlights for brands from start-ups to large corporations.

• Social media strategy

  Strategy development for companies and brands.

• Content production

  Creation of social media content.

• Community building

  Building active communities as a trust signal for people and AI systems.

• Performance campaigns

  Data-driven ads and content creation for reach, engagement and measurable results.

• Social Search Optimization

  Ensuring content on platforms such as Instagram or TikTok answers search queries and is found.

• GEO – Generative Engine Optimization

  Building community content that AI systems such as ChatGPT, Perplexity and Google AI Overviews draw upon.

1. 1Social Media Agentur Berlin – LinkedIn, Community & Social Ads | famefactfamefact.com
2. 2Über uns: Dein Agentur-Team in Berlinfamefact.com
3. 3track by track GmbH – Wikidatawikidata.org