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Trævarefabrikernes Udsalg

Retailer / private label

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Danish chain of shops selling wooden furniture and home storage, known for its KUBIK shelving and BRICK BOX modular systems.

Last updated September 29, 2026

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Overview

Trævarefabrikernes Udsalg is a Danish chain of shops specialising in wooden furniture and practical home storage. Its name translates roughly as "the wood factories' outlet", reflecting a retail model built around selling wooden furniture directly to consumers. The company operates an online store at traevarer.dk alongside physical shops where customers can either have goods delivered or collect them in store. The product range centres on solid-wood and veneer furniture for the home. Its best-known lines are the KUBIK shelving system, a modular bookcase and storage range offered in standard colours and in woods such as birch, oak, pine and MDF, and the BRICK BOX modular storage system, which is sold in birch and oak and can be combined into TV units, drawer sections and other configurations. The company also sells smaller wooden items such as step stools, bar stools, drying racks, finér boxes with drawers, and hooks, as well as cleaning accessories. A distinctive feature of the brand is its emphasis on Danish design and production, and on customer co-design. The website offers a free drawing/planning tool that lets customers design their own shelving wall, and a 76-page online catalogue for inspiration. This positions the brand between a traditional furniture retailer and a configurable furniture maker, with a do-it-yourself planning approach. Trævarefabrikernes Udsalg is a relatively small, Denmark-focused operation. It is not a listed company and no parent group or ownership structure is documented in the available sources. Its identity is tied to its own-brand wooden furniture lines rather than to third-party brands, making it effectively a retailer with a strong private-label character.

History

Trævarefabrikernes Udsalg is a Danish chain of shops selling wooden furniture. Its name, which can be rendered as "the wood factories' outlet", points to a retail concept rooted in the Danish tradition of woodworking factories selling furniture and practical wooden goods directly to the public. The available sources do not document a founding year, founder or ownership history, so the brand's early history cannot be dated precisely here. What is documented is the brand's present-day commercial identity. It operates an online store at traevarer.dk and physical shops, offering customers a choice between delivery and in-store collection. The assortment is built around wooden furniture and home storage, with two own-brand systems standing out: KUBIK, a modular shelving range available in standard colours and in woods including birch, oak, pine and MDF, and BRICK BOX, a modular storage system sold in birch and oak that can be assembled into TV units, drawer sections and other combinations. Alongside these systems, the company sells a broad range of smaller wooden items — step stools and bar stools, drying racks, veneer boxes with drawers, hooks and cleaning accessories — reinforcing its positioning as a practical, wood-focused home retailer. The brand emphasises Danish design and production, and it supports customers in planning their own furniture: the website provides a free drawing/planning tool for designing a shelving wall and a 76-page online catalogue for inspiration. Because the brand is small and Denmark-focused, and because no parent company or listing is recorded in the available evidence, its history is best understood as that of a specialist Danish wooden-furniture retailer with a strong private-label character rather than as part of a larger corporate group.

Products and positioning

Danish-designed and Danish-produced wooden furniture and storage, sold direct to consumers with a free design/planning tool for custom shelving walls.

  • KUBIK shelving system

    Modular shelving range in birch, oak, pine and MDF, offered in 10 standard colours and many models; marketed as Danish design and production.

  • BRICK BOX modular storage

    Modular storage system in birch and oak, configurable into TV units, drawer sections and other combinations.

  • Drying rack in wood/metal

    Aesthetic clothes drying rack in wood and metal, described as Danish design.

  • Column shelving in oak

    Shelving unit in oak with five shelves.

  • Veneer box with 3 drawers

    Small storage box with three drawers.

Sources2 sources

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