TP Tea

TP Tea (茶湯會) is a Taiwanese takeaway tea-drink brand founded in Taichung in July 2005. Its name is drawn from Tang-dynasty tea culture, evoking the ideas of 'gathering over tea' and 'hosting friends with a tea banquet.' The brand positions itself as a premium yet accessible freshly made tea chain, built on decades of tea-blending experience and a promise that every cup is prepared to order. Its slogan-like concept, 'Creativity Revolution of Tea,' frames tea as both a craft and a gesture of hospitality. The company operates a franchise-based network of takeaway outlets across Taiwan, extending from cities to townships and from the main island to offshore islands, as well as into transit hubs and shopping malls. By 2016 it reported more than 260 stores in Taiwan. Its menu centers on tea drinks — from pure brewed teas to milk teas and fruit teas — with a range of toppings, and it runs a membership points program in which one point can be redeemed for one New Taiwan dollar off, with no restriction on cup count or spend. TP Tea began its international expansion in 2016 with a store in Hong Kong, followed by Shanghai and East China in 2017, and then Japan, Singapore and the United States in 2018. In 2020 it moved into Canada, Thailand and the Philippines, and it has stated an intention to continue expanding into Southeast Asia, Northeast Asia, Europe and North America. The brand's public identity emphasizes three relationships — tea and tea, tea and people, and people and people — reflecting a philosophy that blends product craft, staff training and warm customer interaction. As a takeaway tea brand, TP Tea competes in the highly saturated bubble-tea and hand-shaken-drink market, where it differentiates through its tea-sourcing and blending expertise and its 'human warmth' service ethos. Its official site presents it as 'the first brand of takeaway tea drinks' in its home market and highlights seasonal promotions such as Mid-Autumn buy-four-get-one offers and Wednesday member days.

TP Tea was founded in Taichung, Taiwan, in July 2005. Its name and concept draw on Tang-dynasty tea culture, specifically the ideas of 'gathering over tea' and 'hosting friends with a tea banquet.' The brand was created to meet modern demand for convenient tea drinks while maintaining a focus on quality, blending decades of tea-making technique with a vision of popular tea gatherings. From its base in Taichung, TP Tea expanded across Taiwan through a franchise model. Its stores reached cities, townships, offshore islands, transit stations and shopping malls. By 2016, the company reported that its Taiwan store count had surpassed 260, positioning it as a leading choice for tea drinkers on the island. International expansion began in 2016 with a store in Hong Kong, which the company says received positive feedback. In 2017, TP Tea entered Shanghai and the East China region. In 2018, it expanded to Japan, Singapore and the United States. In 2020, it moved into Canada, Thailand and the Philippines. The brand has stated its intention to continue growing into Southeast Asia, Northeast Asia, Europe and North America. Throughout its growth, TP Tea has maintained a brand philosophy built on three relationships: tea and tea (mastering leaf varieties and brewing methods), tea and people (investing in staff training such as tea-blending evaluations and etiquette courses), and people and people (delivering friendly, heartfelt service). Its public messaging emphasizes 'sincerely blending so happiness returns sweet' and the idea that good tea needs no heavy adornment. The company also operates a membership points program and runs seasonal promotions, such as a Mid-Autumn buy-four-get-one offer and weekly Wednesday member days.

• 2020

  Expands to Canada, Thailand and the Philippines.

• 2018

  Expands to Japan, Singapore and the United States.

• 2017

  Expands into Shanghai and the East China region.

• 2016

  Taiwan store count surpasses 260; first overseas store opens in Hong Kong.

• 2005

  TP Tea founded in Taichung, Taiwan, in July.

Premium yet accessible takeaway tea brand emphasizing tea-blending craft and warm hospitality.

• Brewed tea

• Milk tea

• Fruit tea

• Tea with toppings

1. 1茶湯會TP-TEA │ 外帶茶飲第一品牌tw.tp-tea.com
2. 2品牌緣起-茶湯會TP-TEAtw.tp-tea.com
3. 3品牌緣起-茶湯會TP-TEAtw.tp-tea.com
4. 4TP Tea - Wikidatawikidata.org