Toys Kingdom
Indonesian toy retailer operating stores across Indonesia and online via ruparupa.com.
Last updated September 10, 2026
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Overview
Toys Kingdom is an Indonesian toy retailer that first appeared in 2010 at Grand Indonesia and has grown to 78 stores across Indonesia. It offers toys from brands such as LEGO, HASBRO, MATTEL, FISHER-PRICE, ZURU, and Takara Tomy, and supports online shopping through ruparupa.com. It is supported by Kawan Lama Group's retail experience since 1950.
History
Toys Kingdom first appeared in 2010 at Grand Indonesia and has grown into a toy destination with 78 stores across Indonesia. It is supported by Kawan Lama Group's long retail experience since 1950 alongside brands such as AZKO, INFORMA, and ruparupa.com.
Products and positioning
A place of joy, inspiration and imagination where happiness is delivered with smiles.
Toys from brands including LEGO, HASBRO, MATTEL, FISHER-PRICE, ZURU, and Takara Tomy
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