Toyota Stadium
A soccer-focused sports venue in Frisco, Texas, primarily used by Major League Soccer club FC Dallas.
Last updated August 24, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Toyota Stadium is a sports and entertainment venue in Frisco, a northern suburb of Dallas, Texas. Built and owned by the City of Frisco, it is best known as the home field of FC Dallas, the city's Major League Soccer club. The venue also serves as a major event site for soccer, college football, concerts, youth tournaments, and civic activities. Its wider complex includes the Toyota Soccer Center, a group of 17 illuminated, regulation-size practice and competition fields used by FC Dallas teams, academy and reserve programs, adult leagues, and major youth tournaments. The stadium opened on August 6, 2005, with a 2–2 match between FC Dallas and the New York Red Bulls. It was the third purpose-built MLS soccer stadium in the United States, following Historic Crew Stadium in Columbus and Dignity Health Sports Park in the Los Angeles area. The original venue seated approximately 20,500 spectators in a U-shaped configuration and included luxury suites and a private club area. Its north end incorporated a permanent covered concert stage, an unusual design intended to support additional music and entertainment revenue. Over time, the stage became associated with the stadium's aging appearance and was criticized by supporters who preferred a conventional soccer stand. The facility initially operated under the name Pizza Hut Park, reflecting naming rights held by Plano-based Pizza Hut. After that agreement ended in January 2012, the venue was temporarily called FC Dallas Stadium. In 2013, FC Dallas reached a naming-rights agreement with Gulf States Toyota Distributors, resulting in the Toyota Stadium name. The surrounding practice-field complex adopted the Toyota Soccer Center name as part of the same arrangement. Toyota Stadium has hosted important domestic and international soccer events. It staged the 2005 and 2006 MLS Cup finals, the 2008 NCAA Men's College Cup, multiple CONCACAF Gold Cup tournaments, Olympic qualifying matches, a 2016 U.S. Open Cup final, and numerous international exhibitions. In 2023, it attracted global attention when Lionel Messi made his first away appearance for Inter Miami in a Leagues Cup match there. The match ended 4–4 in regulation before Inter Miami advanced on penalties. The stadium also became a prominent college-football venue. Since 2010 it has hosted the NCAA Division I Football Championship, the title game of the Football Championship Subdivision. It has additionally hosted the Frisco Bowl, the 2020 relocation of the New Mexico Bowl, and the 2021 Frisco Football Classic. Frisco Independent School District uses the complex for high-school football and soccer, particularly at the nearby Pink Field mini-stadium. A major south-end renovation completed in 2018 added team facilities, field-access tunnels, locker rooms, a press-conference room, a team store, improved spectator areas, and a European-style roof. The project also incorporated the National Soccer Hall of Fame, which opened at the stadium in 2018 and combines a museum and visitor experience with a club and event facility. In 2024, Frisco approved a much larger redevelopment, branded New Toyota Stadium, to modernize the aging venue. Planned work includes new clubs and entrances, replacement seating, expanded roof coverage, removal of the north-end concert stage, a standing-only supporters' section, a major LED video board, upgraded sound and lighting systems, and an increase in capacity to approximately 23,900. The project is scheduled for completion before the 2028 FC Dallas season, while construction temporarily reduces seating capacity. FC Dallas has also agreed to remain at the site through 2057.
History
Toyota Stadium was developed by the City of Frisco as a soccer-specific venue for the city's professional soccer ambitions and for broader community use. It opened on August 6, 2005, with FC Dallas playing the New York Red Bulls to a 2–2 draw. At the time, it was among the earliest purpose-built Major League Soccer venues and had an initial capacity of approximately 20,500. The original U-shaped design included luxury suites, a private club, and a permanent stage at the north end intended to support concerts and other entertainment events. The stage was a distinctive but ultimately unpopular feature. Although it was expected to generate additional revenue from mid-sized concerts, supporters and observers increasingly regarded the configuration as dated, particularly as newer MLS venues adopted more conventional enclosed soccer-stadium designs. The stadium nevertheless became an important event facility. It hosted the 2005 MLS Cup final, in which the LA Galaxy defeated the New England Revolution in extra time, and the 2006 final, in which the Houston Dynamo defeated New England on penalties. The venue also hosted the 2008 NCAA Men's College Cup and later became a regular site for major college-football and soccer events. From its opening through early 2012, the stadium was called Pizza Hut Park under a naming-rights arrangement with Pizza Hut, whose headquarters were nearby in Plano. After the agreement expired, the venue adopted the FC Dallas Stadium name. In 2013, Gulf States Toyota Distributors secured naming rights, producing the Toyota Stadium identity that remains in use. The practice-field complex became the Toyota Soccer Center. The complex expanded its role beyond FC Dallas matches through its 17 additional regulation-size, lighted fields. These fields support professional training, reserve and academy programs, adult leagues, and youth competitions including the Dallas Cup, Olympic Development Program events, Generation adidas Cup, US Youth Soccer national competitions, and MLS NEXT activities. Frisco Independent School District also uses the site, including Pink Field, a smaller stadium named for local physician Dr. Erwin G. Pink. A $55 million south-end renovation completed in 2018 improved operational and spectator facilities. It added field-access tunnels, locker rooms, a press-conference room, a team store, new viewing areas, and a European-style roof. The same project brought the National Soccer Hall of Fame to the venue. The Hall includes an exhibition and museum experience, induction-related facilities, memorabilia, technology-based displays, and the National Soccer Hall of Fame Club, which provides premium seating and event space. Toyota Stadium has hosted a wide range of high-profile soccer events, including CONCACAF Gold Cup matches in 2015, 2017, 2019, and 2021, the 2016 CONCACAF Women's Olympic Qualifier, and the second leg of the 2016 men's Olympic qualifying playoff between the United States and Colombia. It has also hosted FC Dallas regular-season and cup matches, international exhibitions, and the 2016 U.S. Open Cup final. Its 2023 Leagues Cup match between FC Dallas and Inter Miami drew international attention because it was Lionel Messi's first away appearance for Inter Miami. College football became another central part of the venue's identity in 2010, when Toyota Stadium began hosting the NCAA Division I Football Championship. The stadium later hosted the Frisco Bowl, the relocated 2020 New Mexico Bowl, and the 2021 Frisco Football Classic. Concert activity has included Ozzfest, Jimmy Buffett performances, and editions of Edgefest. By the 2020s, the stadium faced competition from a newer generation of MLS venues and criticism that its original configuration, particularly the stage and limited roof coverage, was no longer suitable for the Texas climate or modern fan expectations. In 2024, Frisco approved a redevelopment program known as New Toyota Stadium. The planned transformation includes replacing the original seats, adding clubs and entrances, creating a standing-only section, removing the north-end stage, installing new roof structures over the east, west, and north stands, integrating LED lighting into the roofs, adding a large video board, and upgrading sound systems. Future surrounding development is planned to include office space, a hotel, multifamily housing, retail, and restaurants. Completion is planned before the 2028 FC Dallas season, and FC Dallas has extended its lease at the venue through 2057.
- 2024
New Toyota Stadium redevelopment approved
[1]Frisco approves a major redevelopment program intended to modernize the venue and expand its future capacity.
- 2023
Messi's first Inter Miami away match
[1]Lionel Messi plays his first away match for Inter Miami at Toyota Stadium in a 2023 Leagues Cup fixture.
- 2018
South-end renovation and Hall of Fame opening
[1]A major south-end renovation is completed and the National Soccer Hall of Fame opens inside the stadium.
- 2016
U.S. Open Cup final
[1]FC Dallas hosts and wins the U.S. Open Cup final against the New England Revolution.
- 2013
Toyota naming partnership begins
[1]Gulf States Toyota Distributors becomes the naming-rights partner and the venue is renamed Toyota Stadium.
- 2012
Pizza Hut naming period ends
[1]The venue stops using the Pizza Hut Park name after the naming agreement expires.
- 2010
NCAA Division I Football Championship begins
[1]Toyota Stadium becomes the host venue for the Football Championship Subdivision title game.
- 2008
NCAA Men's College Cup
[1]The venue hosts the NCAA men's soccer semifinals and final, won by Maryland.
- 2006
Second consecutive MLS Cup final
[1]The Houston Dynamo defeat New England on penalty kicks after a 1–1 draw.
- 2005
Stadium opens
[1]Toyota Stadium opens in Frisco with a 2–2 FC Dallas match against the New York Red Bulls.
Products and positioning
A soccer-centered, multi-use sports and entertainment complex serving professional sport, international competition, college athletics, youth tournaments, and fan-oriented cultural experiences in the Dallas–Fort Worth region.
Professional soccer · 2005
FC Dallas home matches
Toyota Stadium's principal ongoing use is as the home venue for FC Dallas of Major League Soccer. The stadium hosts regular-season matches, playoff fixtures, supporter events, premium hospitality, and related club activities. FC Dallas has extended its lease to remain at the site through 2057.
Soccer training and tournament complex · 2005
Toyota Soccer Center
The Toyota Soccer Center consists of 17 regulation-size, lighted fields surrounding the main stadium. They are used for FC Dallas training, reserve and academy programs, adult leagues, and youth tournaments such as the Dallas Cup, Generation adidas Cup, US Youth Soccer competitions, and MLS NEXT events.
Sports museum · 2018
National Soccer Hall of Fame Experience
Opened in 2018, the National Soccer Hall of Fame Experience is a museum and visitor attraction within Toyota Stadium. It presents soccer history, memorabilia, Hall of Fame material, technology-focused displays, and interactive or virtual-reality elements.
Premium hospitality · 2018
National Soccer Hall of Fame Club
The National Soccer Hall of Fame Club is a premium stadium facility connected to the Hall of Fame. It provides specialty seating for FC Dallas matches and operates as a hospitality and event space with food, beverage, and private-function capabilities.
College athletics · 2010
College football events
The venue hosts the NCAA Division I Football Championship and has also staged the Frisco Bowl, the 2020 relocated New Mexico Bowl, and the 2021 Frisco Football Classic. These events extend the stadium's role beyond soccer and attract national college-sports audiences.
Marketing campaigns
- 2013Toyota Stadium naming-rights partnership
United States · Dallas–Fort Worth
Gulf States Toyota Distributors partnered with the venue and FC Dallas to place the Toyota name on the stadium and surrounding soccer-center fields.
Outcome. The stadium adopted the Toyota Stadium name, which remains in use.
Brand decisions
2024
New Toyota Stadium redevelopmentStrategyBackground
After newer MLS stadiums raised expectations for spectator comfort and commercial amenities, Toyota Stadium faced criticism over its aging design, limited shade, and permanent concert stage.
Action taken
Frisco approved a phased redevelopment involving new roofs, seats, entrances, clubs, lighting, sound, video infrastructure, a standing-only section, and removal of the north-end stage. The surrounding district is also planned to receive offices, a hotel, housing, retail, and restaurants.
Aftermath
Construction is planned in phases, with completion targeted before the 2028 FC Dallas season. Capacity is expected to reach approximately 23,900 after completion.
Approved redevelopment cost. $182 million (2024)
2018
South-end renovation and National Soccer Hall of Fame integrationStrategyBackground
The stadium required upgraded team, event, and premium-fan facilities, while Frisco sought to establish the National Soccer Hall of Fame at the venue.
Action taken
A major south-end project added locker rooms, field-access infrastructure, media and retail spaces, improved seating, a roof, and the Hall of Fame complex.
Aftermath
The stadium gained a museum and hospitality component, although supporters continued to request broader roof coverage and replacement of the north-end stage.
Renovation cost. $55 million (2018)
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/toyota-stadium · Editorial policy · How profiles are compiled