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TOYAMAJOBIYAKU INC.

A Toyama City-based mail-order pharmaceutical and health-food company selling OTC drugs, quasi-drugs, cosmetics and functional foods under brands such as Ryoshin and Kimie.

Last updated September 27, 2026

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Overview

TOYAMAJOBIYAKU INC. (株式会社富山常備薬) is a Japanese pharmaceutical and health-food mail-order company headquartered in Toyama City, Toyama Prefecture. It operates a direct-to-consumer online shop and call-center business selling over-the-counter medicines, quasi-drugs (医薬部外品), cosmetics, functional foods and health supplements, and it also acts as a small-amount short-term insurance agency. The company is a group company of TOO PRETTY HOLDINGS CO., LTD. (株式会社トゥ・プリティーホールディングス). The company was formerly named TOYAMAJOBIYAKU GROUP INC. (株式会社富山常備薬グループ) and changed its trade name on 8 November 2021. Despite the word "group" in the former name, it was not a holding company but a single operating company. Its product portfolio is organized around several consumer brands: Ryoshin (リョウシン) for joint, knee, shoulder and lower-back care, including oral tablets, ointments, glucosamine functional foods and knee supporters; Kimie (キミエ) for whitening and anti-wrinkle skincare, including quasi-drug creams and lotions; and Jobiyoku (常備浴) for medicated bath additives. Other lines include gastrointestinal, constipation, obesity and lifestyle-related products, as well as collagen, protein, DHA/EPA and green-juice supplements. The company sells mainly through its own online store and by telephone and fax order, with subscription-style "jobi odokai" delivery courses that offer recurring shipments at a discount. Its product pages list prices in Japanese yen, nationwide flat-rate shipping, and free shipping above a threshold. The official site also publishes seasonal health-care recommendations tied to the 24 solar terms, customer testimonials, and notices about holidays, price revisions and phishing emails misusing the company's phone number. TOYAMAJOBIYAKU has used television advertising and celebrity endorsements, with CM appearances by former footballer Homare Sawa, actor Ryotaro Sugi and the comedy duo Kumamushi, and it has sponsored television programs. Professional golfer Ayako Kimura has been affiliated with the Toyama Jobiyaku group since 2019. The company remains an active, privately held operating subsidiary within the Too Pretty Holdings group.

History

TOYAMAJOBIYAKU INC. is a pharmaceutical and health-food mail-order company based in Toyama City, Toyama Prefecture, Japan. Its official company profile lists the trade name 株式会社富山常備薬, an address at 1-8-17 Marunouchi, Toyama City, Toyama Prefecture 930-0085, telephone and fax numbers, and business hours for telephone orders, with internet and fax orders accepted around the clock. The company describes its handled goods as medicines, quasi-drugs, cosmetics, functional foods, and small-amount short-term insurance agency services. The company was formerly named TOYAMAJOBIYAKU GROUP INC. (株式会社富山常備薬グループ). On 8 November 2021 it changed its trade name to 株式会社富山常備薬. According to Japanese Wikipedia, although the former name contained the word "group," the company was not a holding company but a single operating company. It is a group company of TOO PRETTY HOLDINGS CO., LTD. (株式会社トゥ・プリティーホールディングス). Over time the company built a portfolio of consumer health brands sold mainly through direct channels. The Ryoshin (リョウシン) line covers joint, knee, shoulder and lower-back concerns with oral medicines such as Ryoshin JV tablets, Ryoshin BG tablets and Ryoshin JV Chondroi tablets, an ointment, functional foods such as Ryoshin Toyama Glucosamine, and even a knee supporter. The Kimie (キミエ) line addresses whitening and anti-wrinkle skincare with quasi-drug products such as Kimie Wrinkle White and Kimie White Plus, as well as cosmetics. The Jobiyoku (常備浴) line consists of medicated bath additives. Additional products include gastrointestinal and constipation medicines, an obesity medicine, a health oil, collagen and protein supplements, DHA/EPA, green juice, and feminine-care items. The company sells through its own online shop and by telephone and fax, and it offers subscription-style delivery courses that ship products automatically at a discount. Its product pages show yen prices, nationwide flat-rate shipping, and free shipping above a threshold. The official site also publishes seasonal health-care recommendations based on the 24 solar terms, customer testimonials, and administrative notices such as holiday closures, price revisions and warnings about phishing emails misusing the company's phone number. In marketing, the company has used television advertising and celebrity endorsements. Japanese Wikipedia lists CM appearances by former footballer Homare Sawa, actor Ryotaro Sugi and the comedy duo Kumamushi, and lists sponsored programs including Pop UP! and Poka Poka on Fuji TV and Barairo Dandy on TOKYO MX. Professional golfer Ayako Kimura has been affiliated with the Toyama Jobiyaku group since 2019. The company remains an active operating subsidiary within the Too Pretty Holdings group.

  • The company changed its trade name from TOYAMAJOBIYAKU GROUP INC. (株式会社富山常備薬グループ) to TOYAMAJOBIYAKU INC. (株式会社富山常備薬).

  • Professional golfer Ayako Kimura became affiliated with the Toyama Jobiyaku group.

  • The company sponsored the Fuji TV program Pop UP! (until December 2022).

  • The company sponsored the Fuji TV program Poka Poka and the TOKYO MX program Barairo Dandy.

  • The company announced a price revision for the designated quasi-drug Ryoshin Rn-3 intestinal medicine.

Products and positioning

Direct-to-consumer mail-order brand for everyday health, joint care and anti-aging skincare, sold mainly through its own online shop and subscription delivery courses.

  • Ryoshin JV tablets (リョウシンJV錠)

    Oral medicine for joint pain and neuralgia.

  • Ryoshin JV Chondroi tablets (リョウシンJVコンドロイ錠)

    Oral medicine for joint pain.

  • Ryoshin BG tablets (リョウシンBG錠)

    Oral medicine for joint pain and neuralgia.

  • Kimie Wrinkle White (キミエリンクルホワイト)

    Medicated all-in-one cream with niacinamide for wrinkle improvement and whitening.

  • Kimie White Plus (キミエホワイトプラス)

    Oral medicine for spots and freckles.

  • Jobiyoku medicated bath additive (常備浴)

    Medicated bath additive to enhance warming effects and address pain and skin troubles.

  • Loco Jet (ロコジェット)

    Product for maintaining and improving physical strength and for muscle weakness.

  • Ryoshin Toyama Glucosamine (リョウシン富山グルコサミン)

    Functional food for maintaining joint cartilage.

  • Gel Tape Diclo (ジェルテープジクロ)

    Once-daily topical patch medicine.

  • Aloe Tablet Through (アロエ錠スルー)

    Herbal constipation medicine.

  • Health Oil (ヘルスオイル)

    Oral medicine to prevent arteriosclerosis.

  • Bofutsushosan extract tablets "Neiyaku" (防風通聖散料エキス錠「寧薬」)

    Oral medicine for obesity.

  • Ryoshin Rn-3 intestinal medicine (リョウシンRn-3整腸薬)

    Product to regulate disturbed bowel movements.

  • Ryoshin Longevity Green Juice (リョウシン長命青汁)

    Green juice health food for supplementing vegetable intake.

  • Ryoshin Artificial Muscle Knee Supporter Tough Shiron (リョウシン人工筋肉膝サポータータフシロン)

    Knee supporter recognized by specialists.

Sources6 sources

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