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Towards AI

Towards AI is an AI deployment and education firm that trains individuals and enterprise teams to build and ship production-grade AI systems.

Last updated September 26, 2026

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Overview

Towards AI is an AI deployment and education firm that helps organizations turn AI from an experimental tool into a capability teams rely on. The company operates at the intersection of workforce training and custom AI development, offering a dual value proposition: it trains client teams while building production-grade AI systems alongside them. Its stated belief is that AI initiatives fail when organizations lack the skills, education, and deployment capability to realize value. For individuals, Towards AI runs an Academy with self-paced, project-based courses, a mentorship program, a weekly newsletter, a YouTube channel, a LinkedIn presence, and a Discord community of over 100,000 members. Its flagship course, Full Stack AI Engineering, has sold over 1,000 copies and is positioned as a path from developer to full-stack AI engineer. Other courses include Agent Engineering, a 10-Hour LLM Fundamentals crash course, and additional offerings covering prompting, RAG, evaluation, agents, and optimization. The company also published a book that has sold more than 10,000 copies and is used inside enterprise teams, and it maintains a writer network of over 4,000 AI practitioners. For enterprises, Towards AI provides workforce trainings tailored to different audiences: foundations in AI literacy, policy, and governance; non-technical team productivity with sub-agents; engineering team upskilling to become best-in-class AI engineers; and leadership playbooks for AI strategy and value creation. It also offers custom AI deployments through a three-phase engagement: scope high-impact AI opportunities, build production-grade AI (not demos), and sustain tools that the client's team owns end-to-end. The company serves sectors including private equity, and its enablement practice is built for distinct groups: individuals, enterprise engineering teams, and enterprise non-technical staff. Towards AI was co-founded by Louie Peters (Co-founder & CEO) and Louis-François Bouchard (Co-founder & CTO). Peters has articulated a vision of building Towards AI as the place where AI engineers are made, while Bouchard has emphasized a focus on production-grade AI systems. The company is privately held and operates globally, with its primary web presence at towardsai.net and towardsai.com. It continues to expand its educational offerings, including the upcoming book AI Engineering For Production, scheduled for launch on October 20.

History

Towards AI was founded as an AI education and media platform, growing a community of AI practitioners through its newsletter, blog, and Discord server. Over time, it expanded into structured courses and enterprise training, positioning itself as an AI deployment and education firm. The company was co-founded by Louie Peters (CEO) and Louis-François Bouchard (CTO). Peters has described building Towards AI to be where AI engineers are made, while Bouchard has emphasized a focus on production-grade AI systems. The platform has sold over 1,000 copies of its Full Stack AI Engineering course and over 10,000 copies of its book. It maintains a writer network of over 4,000 AI practitioners and a Discord community of over 100,000 members. In 2025, the company announced its new book, AI Engineering For Production, set to launch on October 20. Towards AI continues to offer self-paced courses, mentorship, enterprise bootcamps, and custom AI deployments.

  • Towards AI founded by Louie Peters and Louis-François Bouchard

  • Full Stack AI Engineering course surpasses 1,000 copies sold

  • Book sells over 10,000 copies and is used inside enterprise teams

  • Discord community grows to over 100,000 members

  • Writer network reaches over 4,000 AI practitioners

  • New book AI Engineering For Production launches

Products and positioning

AI deployment and education firm that trains teams while building production-grade AI systems.

  • Full Stack AI Engineering

    Flagship program to build a working full-stack LLM product, covering advanced RAG, fine-tuning, agents, and deployment. $349.

  • Agent Engineering

    Advanced course to design, build, evaluate, and deploy production-grade AI agents and multi-agent systems. $499.

  • 10-Hour LLM Fundamentals

    Video crash course covering prompting, RAG, evaluation, agents, and optimization.

  • AI Engineering For Production

    Upcoming book launching October 20.

  • Enterprise Workforce Trainings

    Tailored trainings for foundations, non-technical teams, engineering teams, and leadership.

  • Custom AI Deployments

    Three-phase engagement: scope, build, and sustain production-grade AI.

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