TORIBEER

TORIBEER (株式会社とりビアー) is a Japanese restaurant operating company headquartered in Toyomizu-cho, Miyakonojo, Miyazaki Prefecture. The company was established in 2008 and expanded into the Greater Tokyo metropolitan area the following year, in 2009. Its core business is the operation of restaurants, most prominently the eponymous "TORIBEER" izakaya brand, whose catchphrase translates roughly to "a restaurant where chicken and beer are delicious." The menu centers on chicken dishes prepared with young chickens raised in Miyazaki Prefecture, a region known for its poultry. Beyond the flagship TORIBEER brand, the company also operates "Mizutaki Homan," a specialty restaurant focused on mizutaki (a Japanese chicken hot-pot dish), as well as "Izakaya Bokkemon." According to Japanese Wikipedia, the group operates around 23 stores across the Greater Tokyo area and Kyushu, and has also opened locations in Malaysia and Myanmar, giving it a modest international footprint. A distinctive feature of the company's supply chain is its relationship with its parent company, Ebisu Shoji. Ingredients processed by Ebisu Shoji are airlifted daily from Miyazaki Prefecture to Tokyo, and these ingredients are used in the restaurants. This vertically integrated, freshness-focused logistics arrangement supports the brand's positioning around high-quality Miyazaki chicken. In April 2020, TORIBEER acted as the civil rehabilitation sponsor for Hibiki, a yakitori restaurant chain based in Kawagoe, Saitama Prefecture, which had applied for civil rehabilitation proceedings in 2019. TORIBEER established a new company, also named Hibiki (later renamed Saitama-ya), as the vehicle to take over Hibiki's business. On June 1, 2020, the new Hibiki company acquired the business from the old Hibiki company (which had been renamed HM Kanri in May of that year). The company maintains a Tokyo branch office in Setagaya, Tokyo, in addition to its Miyazaki headquarters. As a privately held company within the Ebisu Shoji group, TORIBEER does not appear to be listed on any stock exchange.

TORIBEER (株式会社とりビアー) was established in 2008 in Miyakonojo, Miyazaki Prefecture, a region of Kyushu known for its poultry production. The following year, in 2009, the company expanded into the Greater Tokyo metropolitan area, bringing its Miyazaki-chicken-focused izakaya concept to the capital region. The company's core brand, "TORIBEER," is an izakaya whose catchphrase is "a restaurant where chicken and beer are delicious." Its menu is built around chicken dishes made with young chickens from Miyazaki Prefecture. A key element of the business model is vertical integration with its parent company, Ebisu Shoji: ingredients processed by Ebisu Shoji are airlifted daily from Miyazaki Prefecture to Tokyo, and these ingredients are used in the restaurants. This arrangement allows the brand to emphasize freshness and regional provenance. In addition to TORIBEER, the company operates other restaurant formats, including "Mizutaki Homan," a specialty mizutaki (chicken hot-pot) restaurant, and "Izakaya Bokkemon." According to Japanese Wikipedia, the group operates around 23 stores across the Greater Tokyo area and Kyushu, and has also opened locations in Malaysia and Myanmar. A significant turning point came in 2020. In April 2020, TORIBEER became the civil rehabilitation sponsor for Hibiki, a yakitori restaurant chain based in Kawagoe, Saitama Prefecture, which had applied for civil rehabilitation proceedings in 2019. TORIBEER established a new company, also named Hibiki (later renamed Saitama-ya), as the vehicle to take over Hibiki's business. On June 1, 2020, the new Hibiki company acquired the business from the old Hibiki company, which had been renamed HM Kanri in May of that year. This sponsorship and business transfer expanded TORIBEER's group footprint in the restaurant sector. The company maintains its headquarters in Toyomizu-cho, Miyakonojo, Miyazaki Prefecture, and a Tokyo branch office in Setagaya, Tokyo. As a privately held company within the Ebisu Shoji group, it does not appear to be listed on any stock exchange.

• 2020

  In April, TORIBEER becomes the civil rehabilitation sponsor for Hibiki and establishes a new Hibiki company (later Saitama-ya).

• 2020

  On June 1, the new Hibiki company acquires the business from the old Hibiki company (renamed HM Kanri in May).

• 2019

  Yakitori chain Hibiki applies for civil rehabilitation proceedings.

• 2009

  The company expands into the Greater Tokyo metropolitan area.

• 2008

  TORIBEER is established.

Casual izakaya dining centered on Miyazaki-raised chicken and beer, with a freshness-focused supply chain from Miyazaki to Tokyo.

• TORIBEER izakaya

  Flagship izakaya brand serving Miyazaki chicken dishes and beer.

• Mizutaki Homan

  Specialty mizutaki (chicken hot-pot) restaurant.

• Izakaya Bokkemon

  Izakaya format operated by the company.

1. 1TORIBEER on Wikidatawikidata.org
2. 2とりビアー - Wikipedia (Japanese)ja.wikipedia.org
3. 3TORIBEER official websitetoribeer.co.jp