TOREAD
TOREAD is a Chinese outdoor products company founded in 1999, listed on the ChiNext board in 2009.
Last updated September 2, 2026
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Overview
TOREAD (探路者) is a comprehensive outdoor products group established in 1999. It became one of the first companies to list on China's ChiNext board in 2009 (stock code: 300005). The company owns sub-brands including TOREAD, TOREAD.X, and TOREAD kids, covering product lines for extreme sports, hiking, running, travel, and skiing. It emphasizes technological innovation and has received 126 domestic and international industry awards and participated in drafting 26 national and industry standards.
History
TOREAD Group was founded in 1999. After 22 years of development, it grew into a comprehensive outdoor products group with strong scientific research capabilities. In 2009, as one of the first enterprises, it successfully listed on China's ChiNext board (stock code: 300005). The company owns sub-brands including TOREAD, TOREAD.X, and TOREAD kids, covering multiple sports categories such as extreme, hiking, running, travel, and skiing. Since its establishment, it has won a total of 126 domestic and international industry science, technology, R&D, and design awards, and has actively participated in drafting 26 national and industry standards.
Recent events
Toread announces acquisition of a controlling stake in Beijing Xineng[3]
Reported:
Toread announced an agreement to acquire 60% of Beijing Xineng for 260 million yuan using its own funds, alongside other investors acquiring a further 20%. The article describes the transaction as not yet completed.
- Unconfirmed
Toread exits investment in Qingdao subsidiary[4]
Reported:
Toread exited its equity investment in Qingdao Xinshunda Business Co., Ltd.; the company said the transaction had little impact on its operating performance.
Sources4 sources
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