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TORCH LINK

Japanese talent management agency representing actors, models, and cultural figures, founded in 2014 by former Horipro manager Naoko Matsuo.

Last updated September 29, 2026

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Overview

TORCH LINK (株式会社トーチ・リンク) is a Japanese talent management agency headquartered in Ebisu, Shibuya-ku, Tokyo. It was established in September 2014 by Naoko Matsuo, a former manager at the major entertainment company Horipro, who left to found her own agency. The company represents actors, models, and cultural figures, and also provides PR planning, promotion sales, and talent casting for events and advertising. The agency began as a business alliance management firm and expanded in 2019 to directly manage its own exclusive talent, including actors, models, cultural figures, and creators. It has a business partnership with the actor division of the men's modeling agency GIG MANAGEMENT JAPAN. TORCH LINK's client roster has included actors such as Yuto Endo, Junya Asada, and Miyu Hanaoka, as well as cultural figures and models. The agency also works with partner talent from Universal Music Artists and other agencies. TORCH LINK is known for its personalized management approach and strong industry connections. Its main business partners include major advertising agencies such as Hakuhodo DY Media Partners and Hakuhodo DY Music & Pictures, record companies like Universal Music LLC, Sony Music Associated Records, and Avex, as well as broadcasters NHK, TBS, Fuji TV, Nippon TV, TV Asahi, TV Tokyo, MBS, TOKYO MX, and J-WAVE. The agency also collaborates with publishers such as Magazine House, Shueisha, Kodansha, Shogakukan, Kobunsha, and Shodensha. The company moved its office to its current location in Ebisu in July 2023. Its representative director is Naoko Matsuo, and its advisor is Nao Hoshino. TORCH LINK remains a privately held company and continues to manage and promote talent across television, film, stage, and advertising in Japan.

History

TORCH LINK was founded in September 2014 by Naoko Matsuo, who had previously worked as a manager at the major Japanese entertainment company Horipro. Matsuo left Horipro to establish her own agency, initially focusing on business alliance management for artists and cultural figures. The company provided agent services, PR planning, and talent casting for events and advertising. In 2019, TORCH LINK expanded its operations to include direct management of its own exclusive talent, including actors, models, cultural figures, and creators. This marked a shift from primarily acting as a business partner to representing its own roster. The agency also formed a business partnership with the actor division of the men's modeling agency GIG MANAGEMENT JAPAN. Over the years, TORCH LINK has represented a number of actors and cultural figures. Its talent has appeared in television dramas, films, stage productions, and commercials. The agency has built relationships with major broadcasters, production companies, and advertising agencies in Japan. In July 2023, the company relocated its office from 1-24-16-403 Ebisu, Shibuya-ku to its current address at 2-25-13 Ebisu, Shibuya-ku, Tokyo. The telephone number remained unchanged. As of 2025, the agency continues to operate under the leadership of Representative Director Naoko Matsuo, with Nao Hoshino serving as advisor.

  • Founded by Naoko Matsuo in Tokyo

  • Began direct management of exclusive talent

  • Office relocated to current Ebisu address

Products and positioning

Boutique talent agency with strong industry ties, focusing on personalized management of actors, models, and cultural figures.

Product categories. Talent management services · Actor representation · Model representation · Cultural figure representation · PR planning and promotion · Talent casting for events and advertising

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