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TOP 10 Holiday Parks

Retailer / private label

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New Zealand's largest branded network of holiday parks, with around 50 parks nationwide and a members' loyalty club.

Last updated September 29, 2026

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Overview

TOP 10 Holiday Parks is a New Zealand chain of holiday parks — campsites and self-catering accommodation — operating under a shared brand across the country. According to its own website, the network has been setting the standard for New Zealand holiday parks for over 40 years and comprises 49 parks (described elsewhere on the site as 50) stretching "from the deep south, to the sub-tropical north." The parks offer a mix of the traditional Kiwi camping experience and fully equipped, self-catering units, and are positioned as a nationwide, quality-assured option for domestic and international travellers. The brand is organised as a cooperative-style network of individually located parks rather than a single property. Each park carries the TOP 10 name alongside its location — for example TOP 10 Holiday Park Motueka (Nelson Tasman), TOP 10 Holiday Park Ōmokoroa (Bay of Plenty), TOP 10 Holiday Park Queenstown (Otago) and Blenheim Spring Creek — and the website presents parks by region and by tier, using labels such as "Classic Park," "Superior Park" and "Premium Park." Guest ratings are displayed for individual parks through ReviewPro's Guest Rating Score, with examples ranging from around 8.6 to 9 out of 10. A central feature of the brand is the TOP 10 Club, a paid membership loyalty programme. Membership costs NZ$55 for two years and gives members 10% off accommodation at all parks (capped per stay), plus discounts with hundreds of activity operators, cafes and restaurants around New Zealand. The programme has tiered status: spending NZ$2,000 in a two-year membership period upgrades a member to Silver (12% off, higher cap) and NZ$4,000 to Gold (15% off, higher cap). Members also receive benefits on Interislander ferry travel, Great Journeys New Zealand scenic trains, Ezi Car Rental bookings, and 10% off accommodation at fully branded BIG4 Holiday Parks in Australia — an arrangement that links the New Zealand network to Australia's BIG4 chain. The brand's proposition is built on consistency, location and value: parks in "picture-perfect locations" with facilities and services intended to feel like home, backed by a national booking and membership system. Its marketing language centres on "Memories For Life" and a warm "New Zealand welcome." TOP 10 Holiday Parks is best understood as a domestic accommodation brand and network rather than a single hotel company; it competes in New Zealand's holiday-park and campground sector and is a well-known name in Kiwi domestic tourism.

History

TOP 10 Holiday Parks describes itself as having set the standard for New Zealand holiday parks for over 40 years, positioning the brand's origins in the early 1980s. The network grew as a shared identity for independently operated holiday parks across New Zealand, allowing individual parks to benefit from national recognition, a common booking and marketing platform, and a members' loyalty programme while retaining their local character and locations. Over the decades the network expanded to cover both main islands, from the far south to the sub-tropical north. Its own materials cite 49 parks across New Zealand, with other pages referring to 50 parks, reflecting a network that has grown and occasionally adjusted its membership over time. Parks are presented by region and by tier — labels such as Classic Park, Superior Park and Premium Park indicate differing levels of facilities and accommodation — and individual parks display independent guest ratings through ReviewPro's Guest Rating Score. A defining development for the brand was the creation and evolution of the TOP 10 Club, its paid membership loyalty programme. Priced at NZ$55 for two years, the club gives members 10% off accommodation across the network and discounts with hundreds of New Zealand activity operators, cafes and restaurants. The programme was later enhanced with tiered status: members who spend NZ$2,000 within a two-year membership period reach Silver status (12% off, higher per-stay cap) and those who spend NZ$4,000 reach Gold status (15% off, higher cap). The club also bundles partner benefits, including savings on Interislander ferry travel, Great Journeys New Zealand scenic trains and Ezi Car Rental bookings. A notable feature of the brand's reach is its trans-Tasman link: TOP 10 Club members receive 10% off accommodation at over 130 fully branded BIG4 Holiday Parks around Australia, tying the New Zealand network into a larger Australasian holiday-park ecosystem. The brand continues to market itself around a warm "New Zealand welcome," "picture-perfect locations" and the promise of "Memories For Life," serving both domestic Kiwi holidaymakers and international visitors seeking campsites and self-catering units.

  • TOP 10 Holiday Parks states it has set the standard for New Zealand holiday parks for over 40 years, implying origins in the early 1980s.

  • Network grows to 49 parks across New Zealand (referred to as 50 on some pages), spanning both main islands.

  • TOP 10 Club membership programme offers 10% off accommodation and partner discounts for NZ$55 for two years.

  • Tiered membership introduced: Silver at NZ$2,000 spend (12% off) and Gold at NZ$4,000 spend (15% off) within a two-year period.

  • Cross-brand benefit established with BIG4 Holiday Parks in Australia, giving TOP 10 Club members 10% off at over 130 Australian parks.

Products and positioning

A nationwide, quality-assured New Zealand holiday park network offering both classic Kiwi camping and self-catering accommodation, with a paid loyalty club and cross-brand benefits.

  • Holiday park campsites

    Powered and non-powered sites for tents and campervans across the network.

  • Self-catering units and cabins

    Fully equipped, self-catering accommodation for guests seeking more comfort than camping.

  • TOP 10 Club membership

    Paid loyalty programme (NZ$55 for 2 years) with 10% off stays, tiered Silver/Gold status and partner discounts.

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