TOO1

TOO1 (also styled TWOONE) is the generative AI video production division of Brick, a Brazilian video house with more than ten years of real-world filmmaking experience. The studio positions itself not as a technology lab but as a production house that masters AI, describing its approach as "human direction, machine scale" and "born on set — the same soul, a new body." Its stated purpose is to apply a decade of cinematography knowledge to synthetic tools, producing AI-generated films, commercials and visual content with professional direction and craft. TOO1 offers AI-generated films and campaigns, visual development and concept art, neural VFX with professional finishing, and hybrid projects that combine real set work with AI generation. Its proprietary Hybrid Method merges traditional filming, classical post-production and synthetic generation systems into a single workflow: synthetic systems create the structural base, while art direction, color grading, sound design and editing are led by professionals with more than ten years of on-set experience. The studio claims this approach delivers the quality and artistic intent of a major film with the agility of digital generation, citing that projects which would take 45 days in a conventional shoot can be delivered in 10 to 15 business days. As a licensed studio, TOO1 states that every deliverable is an audiovisual work with the same contracts and legal security as any traditional shoot. The studio serves global brands across films, commercials and VFX. Its work has received recognition on the festival circuit: "Inheritance" was an Official Selection at the Gramado Film Festival 2025, one of Brazil's most important film festivals, and "Vendemos Qualquer Coisa" (We Can Sell Anything) was a finalist in the Genero Challenge. TOO1 operates as a sub-brand within Brick, the Brazilian video house that provides its parent organization and production heritage. The division is headquartered in Brazil and works with clients internationally, positioning itself at the intersection of traditional filmmaking craft and generative AI production.

TOO1 emerged as the generative AI division of Brick, a Brazilian video house with over ten years of real-world filmmaking experience. Rather than launching as a standalone technology startup, TOO1 was built on the foundation of a decade of on-set cinematography and storytelling knowledge, applying that craft to synthetic generation systems. The studio describes its origin as "born on set — the same soul, a new body," emphasizing continuity with Brick's traditional production heritage. The division was established to serve advertising campaigns, VFX and premium visual content using AI-generated films and hybrid production methods. Its Hybrid Method combines traditional filming, classical post-production and synthetic generation systems in a single workflow, with synthetic systems creating the structural base while art direction, color grading, sound design and editing are led by professionals with more than ten years of on-set experience. TOO1 states that projects which would take 45 days in a conventional shoot can be delivered in 10 to 15 business days under this method. As a licensed studio, TOO1 emphasizes that every deliverable is an audiovisual work with the same contracts and legal security as any traditional shoot. The studio has produced work recognized on the festival circuit, including "Inheritance," which was an Official Selection at the Gramado Film Festival 2025, and "Vendemos Qualquer Coisa" (We Can Sell Anything), a finalist in the Genero Challenge. TOO1 operates from Brazil and serves global brands across films, commercials and VFX.

• "Inheritance" selected as Official Selection at the Gramado Film Festival 2025.

• "Vendemos Qualquer Coisa" (We Can Sell Anything) named finalist in the Genero Challenge.

Human direction, machine scale — a video production house that masters AI, not a tech startup.

• AI-generated films and campaigns

• Visual development and concept art

• Neural VFX with professional finishing

• Hybrid projects combining real set and AI generation

1. 1TOO1 | AI Video Production Housetwoone.ai
2. 2About | TOO1 — Film Set to AI Productiontwoone.ai
3. 3TOO1wikidata.org