Toni Sailer
Toni Sailer is a premium skiwear brand inspired by the charisma and elegance of the former Olympic champion.
Last updated September 10, 2026
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Overview
Toni Sailer is a premium brand for skiwear. Its brand story states that it was inspired by the charisma and elegance of the former Olympic champion, combining quality, technical innovation and a distinctive aesthetic. The story begins with an icon of alpine skiing and leads to the idea of translating this claim into ski clothing. In 2004 Hans Taubenberger reinterpreted the name, creating ski fashion that transfers the look and charm of that time into the present. The brand was first presented at ISPO in 2006 among selected premium brands. As of 2026 it is represented in 32 countries with 250 carefully selected sales partners in renowned ski regions and major cities, and also has a subsidiary in North America. It is run as a family business by Kevin Taubenberger as CEO and Managing Director.
History
The brand story states that the story begins with an icon of alpine skiing and leads to the idea of translating this claim into ski clothing. In 1956 Toni Sailer won three gold medals at the Winter Olympics in Cortina d'Ampezzo and became a legend, also through his appearances as an actor and singer; the style of this period forms the aesthetic origin of the brand. In 2004 Hans Taubenberger reinterpreted the name, creating ski fashion that transfers the look and charm of that time into the present. In 2006 the brand was first presented at ISPO among selected premium brands, impressing buyers from top destinations such as Courchevel, St. Moritz, Lech and Aspen. As of 2026 it is represented in 32 countries with 250 carefully selected sales partners in renowned ski regions and major cities, and also has a subsidiary in North America. It is run as a family business by Kevin Taubenberger as CEO and Managing Director.
Products and positioning
Premium brand for skiwear combining high-quality design, reliable weather performance, selected functional fabrics with a luxurious feel and high durability.
ALLA women's ski pants
Women's ski pants with timeless style, maximum freedom of movement, and reliable weather protection.
KARL men's ski jacket
Luxurious men's ski jacket made with a mix of Nylon Ripstop and Premium 4-way stretch fabric.
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