Tonherd
Vienna-based recording studio, music label and publisher specialising in Mundart-Pop, pop and pop-rock.
Last updated September 27, 2026
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Overview
Tonherd is an Austrian music company based in Vienna's 1090 district, combining a professional recording studio, an independent music label and a music publishing house under one roof. According to its official website, the studio occupies 350 square metres and is equipped with Burl converters and Aurora preamps, offering recording, mixing, mastering and production services. Alongside its technical studio work, Tonherd operates a label that releases music and a Verlag (publishing arm), and it also advises artists on funding applications (Förderberatung). The company's musical focus is described as Mundart-Pop (dialect pop), pop and pop-rock — a repertoire that reflects its Viennese base and the broader German-language pop scene. Its reference list includes work with Josh., Ina Regen, Dropkick Murphys and Pizzera & Jaus, spanning Austrian chart acts and international touring bands. The mention of a platinum award for Josh. and a gold award for Ina Regen indicates that Tonherd has been involved in commercially successful Austrian releases. As a combined studio, label and publisher, Tonherd occupies a hybrid position in the Austrian music industry: it serves as a production facility for other artists, a release platform for its own roster, and a rights administrator through its publishing division. The company is privately held and does not appear to be listed on a stock exchange. Its activities are centred on the German-speaking market, with Vienna as its operational and creative hub.
History
Tonherd is a Vienna-based music company that operates as a recording studio, record label and music publisher. Its official website describes a 350-square-metre professional studio in Vienna's 1090 district, equipped with Burl converters and Aurora preamps. The studio offers recording, mixing, mastering and producing services, while the label side handles releases and the publishing arm (Verlag) manages music rights. The company also provides Förderberatung, advising artists on public funding applications — a common practice in the Austrian and German music sectors, where state and collecting-society grants support recordings and tours. The musical profile of Tonherd centres on Mundart-Pop (dialect pop), pop and pop-rock. This places it within a specifically Austrian tradition of German-language pop that uses regional dialect, alongside mainstream pop and pop-rock production. The reference list on the company's website includes Josh., Ina Regen, Dropkick Murphys and Pizzera & Jaus. Josh. is noted as having achieved platinum status and Ina Regen gold, indicating that Tonherd has been involved in projects with significant commercial success in Austria. Dropkick Murphys, a well-known American Celtic punk band, and Pizzera & Jaus, an Austrian comedy-music duo, illustrate the studio's range across genres and markets. As a combined studio, label and publisher, Tonherd represents a vertically integrated model common among independent music companies: it can record an artist, release the resulting music through its own label, and administer the associated publishing rights. The company is privately held and based in Vienna. No founding date, ownership structure or executive team is given in the available evidence, and the company does not appear to be publicly listed. Its operations are focused on the German-speaking music market, with Vienna as its creative and business centre.
Products and positioning
Hybrid Vienna music company: high-end recording studio, independent label and publisher focused on Mundart-Pop, pop and pop-rock.
Recording, mixing, mastering and production services
Label releases
Music publishing (Verlag)
Funding consultancy (Förderberatung)
Sources2 sources
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