Told London
Award-winning British fragrance house known for illustrated porcelain vessels and refillable home fragrances.
Last updated September 1, 2026
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Overview
Told London is a British brand where the complexity of fine perfumery finds permanence in illustrated porcelain. Their olfactive narratives are inspired by real places and memories, created in collaboration with world-class fragrance houses. They are committed to slow luxury and sustainability, with a refillable collection.
History
Told London is a British luxury fragrance brand launched March 2025. The legal entity TOLD LONDON LTD was incorporated 22 April 2014 (formerly Lavender & Lillie Ltd, Aouda Ltd).
Products and positioning
Product categories. Candles · Diffusers · Candle Refills · Diffuser Refills · Accessories
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