Tokyo Otaku Mode Co. Ltd.
Japanese company delivering Japanese pop culture worldwide through cross-border e-commerce, merchandise development, media, translation, and logistics services.
Last updated September 15, 2026
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Overview
Tokyo Otaku Mode Co. Ltd. is a Japanese company whose stated mission is to deliver Japanese pop culture to fans around the world and to become the best brand for Japanese pop culture fans. Its business lines include cross-border e-commerce, merchandise development, media, translation, and logistics services. The company operates the Tokyo Otaku Mode Shop, which ships products to more than 100 countries, and the logistics service Sekairoji Cloud. It is headquartered in Chiyoda-ku, Tokyo, was established in February 2012, and announced its participation in the Shogakukan Group in November 2023.
History
Tokyo Otaku Mode began in March 2011 with the launch of the Facebook fan page 'Tokyo Otaku Mode'. In April 2012 the company participated in the 500 Startups incubation program and established a company in Delaware, USA; in August 2012 the otakumode.com site launched. In January 2013 the Facebook page surpassed 10 million fans, and in December 2013 it won the grand prize at the first Japan Startup Award. In February 2014 the Japan branch office moved to Omotesando, and in August 2014 a base was established in California, USA. In September 2014 it raised funds from the Cool Japan Fund. In February 2015 the Japan warehouse moved to Maihama, and in May 2015 it opened on Tmall Global to accelerate China expansion. In March 2016 the Japan branch office moved to Shibuya, and in September 2016 the US warehouse moved to Portland. In February 2017 'Tokyo Mirai Mode' launched. The company was established in February 2012 according to its company information, and in November 2023 it announced its participation in the Shogakukan Group.
Products and positioning
Aims to be the best brand for Japanese pop culture fans, acting as a bridge between fans and creators.
Tokyo Otaku Mode Shop
Own e-commerce site shipping products to more than 100 countries.
Tokyo Otaku Mode Facebook Page
The company's largest media, approaching fans via Facebook.
Tokyo Otaku Mode TOKYO
The company's first real store, a pop-up shop on the 6th floor of Shibuya PARCO.
Tokyo Otaku Mode online shop (domestic)
Domestic online shop selling mainly original items themed on anime, manga, and games.
Sekairoji / Sekairoji Cloud
Next-generation logistics service with zero fixed costs and pay-as-you-go pricing, capable of worldwide delivery.
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