Toast Crunch
American breakfast cereal brand by General Mills, known for cinnamon toast flavor.
Last updated August 20, 2026
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Overview
Toast Crunch is a breakfast cereal brand by General Mills, launched in 1984. It is known for its cinnamon toast flavor and distinctive toast-shaped pieces. The brand is popular in North America and is one of General Mills' classic cereal brands.
Products and positioning
mass-market breakfast cereal
Product categories. Cinnamon toast cereal
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