Toa Industry

Toa Industry Co., Ltd. (株式会社東亜産業) is a Japanese company headquartered in Sotokanda, Chiyoda-ku, Tokyo, that plans, manufactures and sells lifestyle and household products. It was established in September 1996 in Chuo-ku, Tokyo by Ryuji Watanabe, and is a member of the Toa Group. The company moved its head office to Chiyoda-ku in December 2016 and established its own factory in January 2017. In August 2017 Akimasa Fukai became representative director and the business was reorganized under a Toa Group holding structure. Beyond its core household-goods business, Toa Industry expanded into a range of adjacent activities. It launched the TOAMIT in-house e-commerce site in September 2020, opened a PCR testing center in January 2021, and in October 2021 began the TOAmart discount-store business, opening its first store in Akihabara. TOAmart grew past 200 stores by 2023, but the company was unable to keep up with staff training and operational systems, and was affected by rising prices and the external environment, so all physical stores were eventually closed. Today the company operates the TOAMIT online shop and conducts construction and real-estate businesses. The Toa Group includes affiliated companies such as TOAMIT (mail-order site operation), Toa Construction Co., Ltd. (construction), REVO REAL ESTATE Co., Ltd. (real estate), Toa Pharmaceutical Co., Ltd. (OEM/ODM manufacturing of cosmetics and quasi-drugs), Choryu Publishing Co., Ltd. (publishing), Future Technology Co., Ltd. (manufacture and sale of non-nicotine sticks), Kyushu Liquor Sales Co., Ltd., UNIWALK Co., Ltd., NEXVISION Co., Ltd. and SUCCYELL Co., Ltd. (mail-order site operation). The company also has a mail-order division in Fukuoka and logistics and factory operations in Fukuoka Prefecture, including the Yanagawa factory.

Toa Industry Co., Ltd. was established on September 1, 1996 in Chuo-ku, Tokyo by Ryuji Watanabe. The company built its business around planning, manufacturing and selling lifestyle and household products. In December 2016 it relocated its head office to Chiyoda-ku, Tokyo, and in January 2017 it established its own factory. In August 2017 Akimasa Fukai became representative director, and at the same time the business was reorganized into a holding structure as the Toa Group. In January 2019 the group established Toa Cosmetics Co., Ltd. in Karatsu City, Saga Prefecture. During the COVID-19 pandemic in 2020, the company made a series of donations: 100,000 masks to Hiroshima City on March 27, 100,000 masks to Saga Prefecture on April 2, and 1 million masks plus 50,000 bottles of alcohol hand gel to Tokyo on May 15. In September 2020 Akimasa Fukai became the new president and the company launched its in-house e-commerce site TOAMIT. In January 2021 the company opened a PCR testing center and donated COVID-19 saliva PCR test kits — 10,000 kits to Nagoya City on January 20 and 1,000 kits to Awaji City on February 9. In March 2021 Toa Cosmetics Co., Ltd. changed its name to Toa Pharmaceutical Co., Ltd. In July 2021 Future Technology Co., Ltd. was established. In October 2021 the company began the TOAmart discount-store business and opened its first store, the Akihabara store. By 2023 the TOAmart store count exceeded 200, but because staff training and operational systems could not keep pace, and due to rising prices and the external environment, all physical stores were closed. The company now operates the TOAMIT online shop and conducts construction and real-estate businesses. On July 1, 2024, Toa Construction Co., Ltd. was established. The company's head office is at 2-5-12 Sotokanda, Chiyoda-ku, Tokyo. It also has a mail-order division in Hakata-ku, Fukuoka City, Fukuoka logistics operations in Nishi-ku, Fukuoka City, and the Yanagawa factory in Yanagawa City, Fukuoka Prefecture. Affiliated companies include TOAMIT, Toa Construction, REVO REAL ESTATE, Toa Pharmaceutical, Choryu Publishing, Future Technology, Kyushu Liquor Sales, UNIWALK, NEXVISION and SUCCYELL.

• Established as Toa Industry Co., Ltd. in Chuo-ku, Tokyo by Ryuji Watanabe

• Relocated head office to Chiyoda-ku, Tokyo

• Established own factory

• Akimasa Fukai became representative director; reorganized as Toa Group holding structure

• Established Toa Cosmetics Co., Ltd. in Karatsu City, Saga Prefecture

• Donated 100,000 masks to Hiroshima City

• Donated 100,000 masks to Saga Prefecture

• Donated 1 million masks and 50,000 alcohol hand gels to Tokyo

• Akimasa Fukai became new president; launched in-house e-commerce site TOAMIT

• Opened PCR testing center

• Donated 10,000 COVID-19 saliva PCR test kits to Nagoya City

• Donated 1,000 COVID-19 saliva PCR test kits to Awaji City

• Toa Cosmetics Co., Ltd. renamed Toa Pharmaceutical Co., Ltd.

• Established Future Technology Co., Ltd.

• Began TOAmart discount store business; opened first store in Akihabara

• TOAmart store count exceeded 200; later all physical stores closed

• Established Toa Construction Co., Ltd.

A diversified Japanese lifestyle-goods maker and retailer that expanded from household products into e-commerce, discount retail, construction and real estate under the Toa Group.

• Household and lifestyle goods

• TOAMIT online shop

• TOAmart discount store (formerly)

• PCR test kits (COVID-19 period)

• Cosmetics and quasi-drugs (via Toa Pharmaceutical)

• Non-nicotine sticks (via Future Technology)

1. 1東亜産業 公式サイトtoa-ind.com
2. 2Toa Industry - Wikidatawikidata.org
3. 3東亜産業 - Wikipedia (Japanese)ja.wikipedia.org