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TJM

Danish insurance company offering personal lines cover for specific professional groups, repeatedly named 'Best in Test' by the Danish Consumer Council.

Last updated September 26, 2026

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Overview

TJM is a Danish insurance company that markets personal lines products — motor, home contents, travel, dog, house, child, personal accident and health insurance — to members of particular professional groups. Its Danish-language website presents the brand around three core promises: a personal adviser (a dedicated 'forsikringstillidsmand') for every customer, cover designed for specific professional groups, and policies that have repeatedly been named 'Bedst i test' (Best in Test) by Forbrugerrådet Tænk, the Danish Consumer Council. The company states that customers who bundle several policies can save up to DKK 3,000 a year, and it highlights the highest customer-satisfaction score in Denmark for claims handling and customer service. The brand operates primarily through its own website, tjm-forsikring.dk, where visitors can calculate prices, request a combined non-binding quote, and use a 'prevention house' tool with guidance on climate-proofing homes and gardens against extreme weather. Product lines advertised on the homepage include car, travel, dog, home contents, house, child, personal and health insurance, plus a dedicated holiday-home policy that was singled out as Best in Test. TJM is associated with TryghedsGruppen, the Danish insurance group that pays an annual bonus to customers; the homepage notes that TJM customers receive a bonus in 2026, the eleventh consecutive year of such payouts. The company is registered as an insurance company in Wikidata. Beyond these public-facing facts, detailed corporate data such as founding year, ownership structure and headquarters are not established by the available evidence.

History

TJM is a Danish insurance company whose public profile is built around serving specific professional groups with personal lines insurance. The available evidence does not establish a founding date or a detailed corporate history. What is documented is the brand's current market positioning and its repeated recognition by the Danish Consumer Council (Forbrugerrådet Tænk), which has named several TJM policies 'Bedst i test' (Best in Test). The company's website emphasises that customers are assigned a personal insurance adviser (forsikringstillidsmand) and that TJM achieves the highest customer-satisfaction score in Denmark for claims handling and customer service. TJM's product range has expanded across the standard personal lines — car, home contents, travel, dog, house, child, personal and health insurance — and includes a holiday-home policy that was singled out as Best in Test. The brand also promotes a 'prevention house' online tool offering guidance on climate-proofing homes and gardens. TJM is linked to TryghedsGruppen, the Danish insurance group that pays an annual customer bonus; the website notes that TJM customers receive a bonus in 2026, the eleventh consecutive year of such payouts. TJM is registered as an insurance company in Wikidata. Further historical milestones, ownership details and headquarters information are not available from the supplied evidence.

  • TJM holiday-home insurance named Best in Test by Forbrugerrådet Tænk

  • TJM customers to receive bonus in 2026, the eleventh consecutive year

Products and positioning

Insurance for specific professional groups, combining personal advice with Best-in-Test products and high customer satisfaction.

  • Car insurance

    Motor insurance offered to private customers.

  • Home contents insurance

    Cover for household contents.

  • Travel insurance

    Travel cover for private customers.

  • Dog insurance

    Insurance for dog owners.

  • House insurance

    Buildings insurance for homes.

  • Child insurance

    Insurance cover for children.

  • Personal accident insurance

    Personal accident cover.

  • Health insurance

    Health-related insurance cover.

  • Holiday-home insurance

    Cover for holiday homes, named Best in Test by Forbrugerrådet Tænk.

Sources2 sources

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