Tjaereborg

Tjaereborg was a German travel operator brand that originated from a Danish initiative. In 1950, in the Danish town of Tjæreborg, a group of parishioners organized a trip to Spain under the leadership of their pastor, Eilif Krogager. After the trip ended in financial failure, Krogager recognized a market gap and professionalized the travel organization, eventually founding Tjaereborg, which became the largest travel operator in Scandinavia by the 1970s. The German subsidiary, Tjaereborg Reisen GmbH Deutschland, was registered on 20 December 1973 as a wholly owned subsidiary of the Danish parent. The first German Tjaereborg travel agency opened in Düsseldorf in 1974, followed by offices in Hamburg, Hannover, and Berlin. Within three years, Tjaereborg became the fourth-largest travel operator in West Germany. In 1981, the company was acquired by allkauf Warenhaus GmbH, and later saw partial ownership by Jahn Reisen and the LTU Group. On 1 January 2001, Tjaereborg became part of the Rewe Group, which acquired all tour operator brands of LTU Touristik. Management moved to Cologne. Between 2006 and 2013, Rewe's package tour operators operated under the name Rewe Touristik Gesellschaft mbH, with Tjaereborg as a brand. From 2013, they were consolidated under DER Touristik Group. In July 2014, Tjaereborg's offering was replaced by the new brand Travelix, and most of its catalog was taken over by the brand ITS on 1 November 2014. Tjaereborg Deutschland was renamed Travelix on 1 July 2014. In Denmark, Tjaereborg was acquired by Spies in 2009, which belonged to the Thomas Cook Group. The brand is now defunct.

Tjaereborg's history began in 1950 in the Danish town of Tjæreborg, where a group of parishioners organized a trip to Spain. Their pastor, Eilif Krogager, took over the organization. Finding all offers too expensive, he chartered two buses himself and acted as tour guide, interpreter, and organizer. The trip ended in a financial fiasco, but Krogager recognized a market gap: he decided to professionalize travel organization to bring his countrymen to sunny southern destinations more cheaply than other operators. He bought several buses, later chartered planes, and founded Sterling Airways. Hotel offerings were limited to popular high-capacity properties. Tours were sold through specially founded Tjaereborg travel agencies. By the 1970s, Tjaereborg was the largest travel operator in Scandinavia, and Sterling Airlines was one of Europe's leading charter airlines. Tjaereborg's size allowed it to conquer the travel market with low prices. On 20 December 1973, Tjaereborg Reisen GmbH Deutschland was registered as a wholly owned subsidiary of Tjæreborg Denmark. The first German Tjaereborg travel agency opened in 1974 in Düsseldorf, followed by offices in Hamburg, Hannover, and Berlin. After three years, Tjaereborg was the fourth-largest travel operator in West Germany. In 1981, allkauf Warenhaus GmbH, based in Mönchengladbach, acquired Tjaereborg. On 1 January 1987, Jahn Reisen acquired 49.9% of Tjaereborg allkauf Reisen, increasing its stake to 52.6% on 15 December 1989. In 1990, the former LTU Group entered through Jahn Reisen. The headquarters of Tjaereborg allkauf Reisen GmbH remained in Mönchengladbach until the end of 1996, then moved to Düsseldorf. On 1 January 2000, LTU Touristik GmbH took over Tjaereborg 100%. After 1 January 2001, Tjaereborg belonged to the Rewe Group, which acquired all tour operator brands of LTU Touristik (Jahn Reisen, Tjaereborg, smile & fly, Meier's Weltreisen). Tjaereborg's management then moved to Cologne. Between 2006 and 2013, Rewe's package tour operators operated under Rewe Touristik Gesellschaft mbH, with Tjaereborg as a brand. Since 2013, they have operated under DER Touristik Group. In July 2014, Tjaereborg Indi was replaced by the new brand Travelix, and most of Tjaereborg's catalog was taken over by ITS on 1 November 2014. Tjaereborg Deutschland was renamed Travelix on 1 July 2014. In Denmark, Tjaereborg was acquired by Spies in 2009, which belonged to the Thomas Cook Group.

• 2014

  Tjaereborg Indi replaced by Travelix in July; most of Tjaereborg's catalog taken over by ITS on 1 November; Tjaereborg Deutschland renamed Travelix on 1 July.

• 2013

  Rewe's package tour operators consolidated under DER Touristik Group.

• 2009

  Tjaereborg Denmark acquired by Spies, part of Thomas Cook Group.

• 2006

  Rewe's package tour operators operate under Rewe Touristik Gesellschaft mbH, with Tjaereborg as a brand.

• 2001

  Tjaereborg becomes part of the Rewe Group after 1 January; management moves to Cologne.

• 2000

  LTU Touristik GmbH takes over Tjaereborg 100% on 1 January.

• 1996

  Headquarters of Tjaereborg allkauf Reisen GmbH moves from Mönchengladbach to Düsseldorf at the end of the year.

• 1990

  Former LTU Group enters through Jahn Reisen.

• 1989

  Jahn Reisen increases its stake to 52.6% on 15 December.

• 1987

  Jahn Reisen acquires 49.9% of Tjaereborg allkauf Reisen on 1 January.

• 1981

  allkauf Warenhaus GmbH acquires Tjaereborg.

• 1974

  First German Tjaereborg travel agency opens in Düsseldorf.

• 1973

  Tjaereborg Reisen GmbH Deutschland registered as a wholly owned subsidiary of Tjæreborg Denmark on 20 December.

• 1950

  Group of parishioners in Tjæreborg, Denmark, organizes a trip to Spain led by pastor Eilif Krogager, leading to the founding of Tjaereborg.

Low-cost package tours, originally targeting Scandinavian and later German travelers with affordable sunny holidays.

• Package tours

  All-inclusive travel packages to sunny destinations, primarily Spain.

• Tjaereborg Indi

  A travel offering replaced by Travelix in July 2014.

1. 1Tjaereborg - Wikipedia (German)de.wikipedia.org
2. 2Tjaereborg - Wikidatawikidata.org