Titan Machinery
Titan Machinery is a publicly traded international dealership network for agricultural and construction equipment, with a major focus on CNH Industrial brands.
Last updated August 31, 2026
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Overview
Titan Machinery, Inc. is an agricultural and construction equipment dealer headquartered in West Fargo, North Dakota. Its business is built around the sale, rental, parts support, and servicing of equipment used by farmers, contractors, and other commercial customers. The company is particularly associated with CNH Industrial brands, including Case IH, Case Construction Equipment, New Holland Agriculture, and New Holland Construction, and describes itself as the largest dealer of CNH Industrial products in the world. The business traces its origins to the Meyer-Jones Farm Store in Wahpeton, North Dakota. David Meyer joined Case Corporation in 1975 as a product specialist for four-wheel-drive tractors and later moved to the dealership. In 1976, Meyer and Darrell Larson became minority shareholders, and in 1977 they opened a second location in Lisbon, North Dakota. In 1980, the two partners acquired the majority ownership of Meyer-Jones Farm Store and established the business that became Titan Machinery. Larson departed near the end of the 1980s, while Meyer remained central to the company's development. During the 1990s and early 2000s, Titan expanded through acquisitions and dealership combinations in the Upper Midwest. Its 2003 merger with C.I. Farm Power increased the network to 13 dealerships and brought Peter and Tony Christianson into management. By the time Titan went public in December 2007, it operated 34 dealerships and reported approximately $300 million in revenue. The public listing provided a platform for further regional and international expansion. Titan entered Eastern Europe in 2011 by acquiring Case IH dealerships in Bucharest and Timișoara, Romania. It added seven Bulgarian dealerships in 2012 and acquired a Serbian dealership later that year. In 2014, following approval from CNH Industrial, Titan opened its first Ukrainian dealership in Vinnytsia. The company subsequently developed a European operating presence spanning Romania, Bulgaria, Ukraine, Austria, and Germany, alongside its longstanding U.S. network. The company has also adjusted its footprint in response to market conditions. A downturn in agricultural equipment revenue led to the closure of three stores in South Dakota and Wyoming in 2015 and a workforce reduction of approximately 14 percent through layoffs, store closures, and attrition. Titan later expanded in Germany through its 2018 purchase of Agram Landtechnikvertrieb GmbH and its five Case IH dealerships. In 2023 it announced the acquisition of O'Connors, a large Case IH dealership group in southeastern Australia, for approximately US$63 million, adding 15 locations in Victoria, New South Wales, and South Australia. In January 2024, it acquired the assets of Scott Supply Co., a Case IH and New Holland dealership in Mitchell, South Dakota. Leadership transitioned in early 2024. David Meyer moved from chief executive officer to executive chairman, and Bryan Knutson became CEO on February 1, 2024. As of January 31, 2024, Titan reported 151 dealerships worldwide, including 94 in the United States, 16 in Australia, and 41 European locations, plus a European headquarters near Vienna Airport. The company reported 2023 revenue of US$2.209 billion. In November 2025, Titan announced plans to cease operations in Germany effective January 1, 2026, with parts of its former territory transferred to other dealers. Its core identity remains that of a geographically diversified equipment dealership and after-sales service business rather than an equipment manufacturer.
History
Titan Machinery developed from a North Dakota Case dealership operated as Meyer-Jones Farm Store. David Meyer joined Case Corporation in 1975 as a product specialist for four-wheel-drive tractors before moving to the dealership later that year. In 1976, Meyer and Darrell Larson acquired minority interests in the business. They opened a second dealership in Lisbon, North Dakota, in September 1977. The company now known as Titan Machinery was formed in 1980, when Meyer and Larson bought out the majority shareholders of Meyer-Jones Farm Store. Larson left the organization near the end of the 1980s, while Meyer led its subsequent expansion. During the early 1990s, Titan added dealerships in LaMoure and Lidgerwood, North Dakota. Its network expanded significantly in 2003 after a merger with C.I. Farm Power, bringing the total to 13 dealerships and adding Peter and Tony Christianson to management. Titan became a public company in December 2007. At the time of the offering, it had 34 dealerships and approximately US$300 million in revenue. The listing supported a more aggressive acquisition strategy and helped transform Titan from a regional dealership group into an international distributor of agricultural and construction equipment. International expansion began in Eastern Europe. In late 2011, Titan purchased two Case IH dealerships in Bucharest and Timișoara, Romania. In February 2012, it acquired seven dealerships in Bulgaria, followed by a dealership in Serbia in December. With approval from CNH Industrial, the company opened its first Ukrainian dealership in Vinnytsia on February 18, 2014. The company encountered weaker agricultural equipment demand in the middle of the 2010s. In March 2015, it closed three locations in South Dakota and Wyoming and reduced staffing by approximately 14 percent through layoffs, store closures, and the decision not to fill certain vacancies. This period illustrated the sensitivity of the dealership model to farm income, equipment replacement cycles, and broader agricultural conditions. Titan resumed network expansion in Germany in 2018, announcing the acquisition of Agram Landtechnikvertrieb GmbH and five Case IH dealerships in Mecklenburg-Vorpommern, Brandenburg, and Saxony. It later broadened its international presence in Australia. In August 2023, Titan announced the purchase of J.J. O’Connor & Sons Pty. Ltd., commonly known as O’Connors, for approximately US$63 million. O’Connors operated 15 Case IH dealership locations in Victoria, New South Wales, and South Australia. In January 2024, Titan added the assets of Scott Supply Co. in Mitchell, South Dakota, a dealership representing Case IH and New Holland. Leadership changed at the beginning of 2024. David Meyer, who had served as the company's longtime chief executive, became executive chairman, while Bryan Knutson assumed the CEO role on February 1. At January 31, 2024, Titan reported 151 dealerships worldwide: 94 in the United States, 16 in Australia, and 41 in Europe, in addition to a European headquarters at Vienna Airport. Titan's model combines new-equipment distribution with parts, maintenance, repairs, rental, and used-equipment sales. Its principal commercial relationship is with CNH Industrial brands, although its dealerships serve customers across the agricultural and construction sectors. In November 2025, the company announced that it would leave the German market and cease operations at its German branches from January 1, 2026. The Burkau site and sales areas in Saxony and southern Brandenburg were assigned to Agrartechnik Vertrieb Sachsen GmbH, while the Mecklenburg-Vorpommern territory was assigned to the Wüstenberg Group without the transfer of Titan's employees or branches.
- 2025
German market exit announced
[1]Titan announced that its German branch operations would end on January 1, 2026.
- 2024
CEO transition and Scott Supply acquisition
[1]Bryan Knutson became CEO on February 1, and Titan acquired Scott Supply Co.'s dealership assets in South Dakota.
- 2023
O'Connors acquisition announced
[1]Titan announced the acquisition of Australia's O'Connors dealership group for approximately US$63 million.
- 2018
German dealership acquisition
[1]Titan acquired Agram Landtechnikvertrieb GmbH and five Case IH dealerships in northeastern Germany.
- 2015
Footprint reduction
[1]The company closed three stores and reduced its workforce amid declining agricultural equipment revenue.
- 2014
First Ukrainian dealership
[1]Titan opened its first Ukrainian dealership in Vinnytsia after receiving CNH Industrial approval.
- 2012
Expansion into Bulgaria and Serbia
[1]The company acquired seven Bulgarian dealerships and later added a Serbian dealership.
- 2011
Entry into Romania
[1]Titan acquired Case IH dealerships in Bucharest and Timișoara.
- 2007
Public listing
[1]Titan Machinery became publicly traded in December with 34 dealerships and approximately US$300 million in revenue at the time.
- 2003
Merger with C.I. Farm Power
[1]The merger expanded Titan to 13 dealerships and brought Peter and Tony Christianson into management.
Products and positioning
A full-service, multi-market dealership network focused on professional farmers, agricultural businesses, contractors, and fleet operators. Titan differentiates itself through extensive CNH Industrial brand representation, local sales coverage, parts availability, service capabilities, equipment rental, and used-equipment support.
Agricultural equipment
Case IH agricultural equipment
Case IH is Titan Machinery's principal agricultural equipment franchise. Dealership offerings include tractors, combines, planting and seeding machinery, tillage equipment, application equipment, and related implements. Titan provides customers with sales, parts, maintenance, repairs, and used-equipment support rather than manufacturing the machinery itself.
Construction equipment
Case Construction Equipment
Titan distributes Case Construction Equipment for contractors and other commercial users. The dealership relationship covers construction machinery and associated parts and service support. Availability varies by territory and by the operating status of individual Titan locations.
Agricultural equipment
New Holland Agriculture
New Holland Agriculture equipment is among the agricultural product lines represented by Titan dealerships. The offering supports farm customers through equipment sales, replacement parts, technical service, repairs, and used-equipment channels.
Construction equipment
New Holland Construction
New Holland Construction machinery forms part of Titan's construction dealership portfolio. Titan's role is distribution and lifecycle support, including sales assistance, parts supply, servicing, and repair for customers operating construction equipment.
Dealer services
Parts, service, rental, and used equipment
Beyond new equipment, Titan's business includes replacement parts, maintenance and repair, rentals, and used agricultural and construction machinery. These services extend the customer relationship beyond the initial sale and help farms, contractors, and fleet operators manage equipment ownership and utilization.
Brand decisions
2025
Exit the German marketStrategyBackground
Titan decided to discontinue its German branch operations and reorganize coverage of the territories served by those branches.
Action taken
The company announced that all German branch operations would cease effective January 1, 2026. The Burkau site and sales areas in Saxony and southern Brandenburg were assigned to Agrartechnik Vertrieb Sachsen GmbH, while Mecklenburg-Vorpommern was assigned to the Wüstenberg Group without Titan branches or employees.
Aftermath
The announcement represented a withdrawal from Germany and a transfer of portions of the former sales territory to other dealers.
2023
Acquire O'Connors in AustraliaM&ABackground
Titan sought to expand its international Case IH dealership network and enter a larger Australian operating position.
Action taken
The company announced the acquisition of J.J. O'Connor & Sons Pty. Ltd., known as O'Connors, including 15 locations in Victoria, New South Wales, and South Australia.
Aftermath
The transaction expanded Titan's Australian dealership presence and international geographic reach.
Announced acquisition consideration. US$63 million (August 2023 announcement)
2023
Implement CEO successionStrategyBackground
Titan planned a leadership transition after David Meyer's long tenure as chief executive.
Action taken
The company designated Meyer as executive chairman and Bryan Knutson as his successor as CEO, effective February 1, 2024.
Aftermath
Knutson assumed the chief executive role while Meyer remained involved as executive chairman.
2015
Reduce the dealership footprint during an agricultural downturnStrategyBackground
Declining revenue in the agricultural equipment business created pressure to align the operating network and workforce with market demand.
Action taken
Titan closed three stores in South Dakota and Wyoming and reduced its workforce by approximately 14 percent through layoffs, store closures, and unfilled positions.
Aftermath
The move reduced the company's physical footprint and staffing during a period of weaker agricultural equipment conditions.
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