Tiroler Bier
Tiroler Bier is a small independent brewery and distillery in Innsbruck, Austria, producing unfiltered wheat beer and Märzen since 1999.
Last updated September 26, 2026
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Overview
Tiroler Bier is a small, independent brewery and distillery based in Innsbruck, Austria, operating under the name Brauerei Baumgartner Harald "Tiroler Bier". Founded in 1999 by brewmaster Harald Baumgartner, the company has built its identity around natural, minimally processed beer. Its core products are a wheat beer (Weizen) and a Märzen, both described as "naturbelassen" — meaning unpasteurized, unstabilized and unfiltered. This traditional, craft-oriented approach distinguishes it from large industrial Austrian breweries. Beyond beer, the business is also a distillery. Harald Baumgartner was reportedly the first Austrian distiller to produce a single malt whisky, in 1995, before the brewery was founded. The product range later expanded to include Bierbrand (beer brandy), Zigarrenbrand (cigar brandy), whisky liqueur and beer vinegar. The Tiroler Bierbrand has received multiple awards from "Destillata", an Austrian spirits competition. All products are labelled and bottled by hand, reinforcing the small-batch, artisanal positioning. The newest product is Tiroler Bierlikör, a beer liqueur. The company states its mission as maintaining the highest possible quality standard for its traditional products through sustainable production, full identification with its work and attention to detail. In February 2022 the brand opened its own hospitality venue, the Tiroler Bier Halle, at Egger-Lienz-Straße 3a in Innsbruck. The venue serves the brewery's beers and can be booked for events such as company parties, guided tours, birthdays, anniversaries and Christmas celebrations. It is open Monday to Saturday from 15:00 to 23:00. The brewery communicates with customers through Instagram and Facebook and can be contacted by phone or email. As a small private company, Tiroler Bier does not disclose detailed financial information and is not listed on any stock exchange. Its market is primarily regional, centred on Innsbruck and the surrounding Tyrol region of Austria, with distribution likely limited to local retail, hospitality and direct sales.
History
Tiroler Bier was founded in 1999 in Innsbruck, Austria, by Harald Baumgartner, who serves as brewmaster and distiller. The brewery operates under the name Brauerei Baumgartner Harald "Tiroler Bier" and is described as a small brewery that has existed since 1999. From the beginning, the company focused on producing beer in a natural state — unpasteurized, unstabilized and unfiltered — with wheat (Weizen) and Märzen as its two original beer styles. Baumgartner's background in distilling predates the brewery: he was reportedly the first Austrian distiller to produce a single malt whisky, in 1995. This distilling expertise later fed into an expanded product range that came to include Bierbrand (beer brandy), Zigarrenbrand (cigar brandy), whisky liqueur and beer vinegar. The Tiroler Bierbrand has been awarded multiple times by "Destillata", an Austrian spirits competition. All products are labelled and bottled by hand. The most recent product addition is Tiroler Bierlikör, a beer liqueur. The company describes its mission as maintaining the highest possible quality standard for its traditional products through sustainable production, complete identification with its work and love of detail. On 2 February 2022, Tiroler Bier expanded into hospitality by opening the Tiroler Bier Halle at Egger-Lienz-Straße 3a in Innsbruck. The venue serves the brewery's beers and is available for private and corporate events, including company celebrations, guided tours, birthdays, anniversaries and Christmas parties. It is open Monday to Saturday from 15:00 to 23:00. The brewery maintains a social media presence on Instagram and Facebook and can be contacted by phone or email. As a small private business, Tiroler Bier has not disclosed major expansions, acquisitions or stock listings. Its operations remain centred on Innsbruck and the Tyrol region, with a focus on local distribution and direct sales through its own venue.
- 2022
On 2 February, the Tiroler Bier Halle opens at Egger-Lienz-Straße 3a in Innsbruck.
- 1999
Tiroler Bier is founded in Innsbruck by Harald Baumgartner; production of Weizen and Märzen begins.
- 1995
Harald Baumgartner produces a single malt whisky, reportedly the first Austrian to do so.
Products and positioning
Small-batch, traditional, natural and unfiltered craft beer and spirits from Tyrol.
Tiroler Bier Weizen
Unpasteurized, unstabilized and unfiltered wheat beer.
Tiroler Bier Märzen
Unpasteurized, unstabilized and unfiltered Märzen beer.
Tiroler Bierbrand
Beer brandy, multiple times awarded by Destillata.
Zigarrenbrand
Cigar brandy.
Whiskylikör
Whisky liqueur.
Bieressig
Beer vinegar.
Tiroler Bierlikör
Beer liqueur, the newest product.
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