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Tirol TV

Tirol TV is a private regional television channel based in Innsbruck, Austria, serving Tyrol with news, magazine and event programming.

Last updated September 27, 2026

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Overview

Tirol TV is a private regional television channel based in Innsbruck, Tyrol, Austria. It describes itself as a platform for current news and stories from Tyrol, with reporting teams active across all districts of the state, including Innsbruck-Land and Innsbruck-Stadt, Schwaz, Kufstein, Landeck, Reutte, Kitzbühel, Imst and Lienz. The channel is distributed via cable, satellite and DVB-T, and also offers a live stream and on-demand media library online. The station began operations in 1997, originally under the local television company LFT Tirol GmbH and Co. Kg (formerly LFU Lokal Fernsehen Unterland GmbH - Co. KG). It was the first regional broadcaster in Austria to be receivable via satellite, launching digital satellite distribution on the ASTRA platform in December 2007. By cable it reached around 75,000 households. Cable, satellite and DVB-T partly carried different content: on cable the programme ran 24 hours a day, while satellite showed two-hour windows of advertising and teleshopping at 08:30, 17:30 and 22:30. In mid-September 2013 the production company RSL Tirol TV filed for bankruptcy at the Innsbruck regional court. From October 2013 a new Tirol TV was established as an LLC with four shareholders. New programmes and a new business model were developed under managing director Marlies Witsch, with an emphasis on building a strong multimedia brand and delivering information not only via television but also via the internet and social media. On 7 January 2014 Tirol TV went on air for the first time with the new concept and the two programmes Tirol20 and 90 Sekunden. In early March regional slots for six districts followed, increasing airtime from twenty to sixty minutes. New office space and a television studio have been located at Sparkasseplatz 5 in Innsbruck since 26 March. On 7 January 2015 a midday edition of 90 Sekunden was added, and a month later three further regional editions for the districts of Imst, Reutte and Lienz. Since 7 September 2015 Tirol TV has also been available three times a day by satellite on the channel of broadcaster R9, which groups the largest regional broadcasters from other Austrian states alongside Tirol TV. Because of the new airtime created by satellite distribution, the main information programme "Tirol20" was renamed "Tirol DREISSIG" and "Unterwegs in Tirol" was merged into the regions of Oberland, Unterland and Innsbruck/East Tyrol. Tirol TV's main programme is the infotainment magazine Tirol DREISSIG, covering politics, society, sport, culture and art. "Unterwegs in Tirol" groups the nine districts of Tyrol into the areas of Oberland, Unterland, Innsbruck and surroundings, and treats them specifically. With "90 Sekunden", Tirol TV gives a brief overview of the day in the morning, continued in a moderated form with "90 Sekunden" at midday; these programmes are broadcast only on weekdays. At weekends, "Tirol TV frei" replaces the main Tirol DREISSIG programme and shows the week's contributions as a review. In addition, Tirol TV produces reports, special formats and coverage of special events in the state, sometimes live. Other broadcast formats such as "Yes this is our country", a music show with Hubert Trenkwalder, or "TOUR TIROL" are aired irregularly on Fridays and weekends.

History

Tirol TV began operations in 1997, originating from the local television company LFT Tirol GmbH and Co. Kg (formerly LFU Lokal Fernsehen Unterland GmbH - Co. KG). It was the first regional broadcaster in Austria to be receivable via satellite. In December 2007 Tirol TV launched its digital broadcast via the ASTRA satellite platform. By cable the station reached 75,000 households. Cable, satellite and DVB-T partly showed different content: on cable television the programme was broadcast 24 hours a day, while on satellite two-hour windows of advertising and teleshopping were shown at 08:30, 17:30 and 22:30. In mid-September 2013 the film production company RSL Tirol TV filed for bankruptcy at the Innsbruck regional court. From October 2013 a new Tirol TV was set up as an LLC with four shareholders. New programmes and a new business model were developed with the new managing director Marlies Witsch. The focus was placed on creating a strong multimedia brand, with the goal of providing information not only via television but also via the internet and social media. On 7 January 2014 Tirol TV went on air for the first time with the new concept and the two programmes Tirol20 and 90 Sekunden. At the beginning of March, regional slots for six districts followed, with an increase in airtime from twenty to sixty minutes. The new office space and television studio have been located at Sparkasseplatz 5 in Innsbruck since 26 March. On 7 January 2015 the broadcast was expanded with a midday edition of 90 Sekunden, and a month later three further regional editions for the districts of Imst, Reutte and Lienz were added. Since 7 September 2015 Tirol TV has also been available three times a day by satellite on the channel of broadcaster R9, which groups the largest regional broadcasters from other Austrian states in addition to Tirol TV. Due to the new airtime caused by satellite distribution, the main information programme "Tirol20" was renamed "Tirol DREISSIG" and "Unterwegs in Tirol" was merged into the regions of Oberland, Unterland and Innsbruck/East Tyrol. Tirol TV's main programme is the infotainment magazine Tirol DREISSIG with topics from politics, society, sport, culture and art. "Unterwegs in Tirol" groups the nine districts of Tyrol into the areas of Oberland, Unterland, Innsbruck and surroundings, and treats them specifically. With "90 Sekunden", Tirol TV gives a brief overview of the day in the morning, which is continued in a moderated form with "90 Sekunden" at midday. These programmes are broadcast only during the week. At the weekend, "Tirol TV frei" replaces the main Tirol DREISSIG programme and shows the contributions of the past week as a review. In addition, Tirol TV also produces reports as well as special formats and reports on special events in the state, also live. Other broadcast formats such as "Yes this is our country", a music show with Hubert Trenkwalder, or "TOUR TIROL" are broadcast irregularly on Fridays and weekends.

  • 2015

    On 7 January a midday edition of 90 Sekunden is added; a month later three more regional editions for Imst, Reutte and Lienz; from 7 September Tirol TV is available three times a day by satellite on R9.

  • 2014

    On 7 January, Tirol TV goes on air with the new concept and programmes Tirol20 and 90 Sekunden; in March regional slots for six districts are added and new studio opens at Sparkasseplatz 5.

  • 2013

    In mid-September, RSL Tirol TV files for bankruptcy at the Innsbruck regional court; from October a new Tirol TV is established as an LLC with four shareholders.

  • 2007

    In December, Tirol TV launches digital broadcast via the ASTRA satellite platform.

  • 1997

    Tirol TV begins operations, originating from LFT Tirol GmbH and Co. Kg.

Products and positioning

Regional infotainment and news platform for Tyrol, distributed via cable, satellite, DVB-T and online.

  • Tirol DREISSIG

    Main infotainment magazine covering politics, society, sport, culture and art.

  • 90 Sekunden

    Brief morning and midday overview of the day, broadcast on weekdays.

  • Unterwegs in Tirol

    Regional programme grouping the nine districts of Tyrol into Oberland, Unterland, Innsbruck and surroundings.

  • Tirol TV frei

    Weekend programme replacing Tirol DREISSIG, showing the week's contributions as a review.

  • Yes this is our country

    Music show with Hubert Trenkwalder, aired irregularly on Fridays and weekends.

  • TOUR TIROL

    Format aired irregularly on Fridays and weekends.

Sources3 sources

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