Tim's Cascade Snacks
Tim's Cascade Snacks is a Washington-based snack-food brand known for kettle-style potato chips, Hawaiian Brand kettle chips, and Erin's Gourmet Popcorn.
Last updated August 24, 2026
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Overview
Tim's Cascade Snacks is an American snack-food brand and manufacturer associated with the Pacific Northwest. The business was founded in 1986 by Tim Kennedy in Washington, where its production facilities remain located. Its early product-making approach emphasized cooking potato chips in peanut oil, helping establish a regional identity centered on robust flavor and kettle-style texture. The brand became particularly recognizable through Tim's Cascade Style Potato Chips, traditionally sold in red-and-white-striped packaging and, until 2019, produced in small batches using kettle-cooking methods. The portfolio also includes Hawaiian Brand Kettle Chips and Erin's Gourmet Popcorn. Despite the Hawaiian naming used for some products, the brand's manufacturing base is in Washington rather than Hawaii. Tim's products have historically been strongest in the Pacific Northwest, while distribution has also extended across the United States and into some Asian markets. This combination of regional roots and broader distribution gives the brand a position between a local specialty snack and a nationally available packaged-food label. Ownership changed several times during the brand's development. Pinnacle Foods acquired the company in 2010. After Conagra Brands acquired Pinnacle's snack-food brands in October 2018, Conagra announced the sale of those brands to Utz Quality Foods LLC in September 2019. Tim's Cascade Snacks subsequently became part of the Utz Brands portfolio, alongside other snack brands. These transactions shifted the business from an independently established regional operation into a brand managed within a larger publicly traded snack-food group. The brand's identity is built around potato chips, popcorn, kettle-style preparation, Pacific Northwest heritage, and distinctive packaging. Its products are primarily sold through grocery, convenience, and other packaged-food channels, although the available reference material does not specify a complete current distribution network. Tim's also attracted legal scrutiny in 2018 when consumers challenged the use of Hawaiian-themed names for products manufactured in Washington and not made with Hawaiian ingredients. The dispute illustrates the importance of geographic and cultural labeling in food branding, particularly when a product's name may imply a place of origin. Today, Tim's Cascade Snacks is best understood as an active regional-origin snack brand within Utz Brands' broader portfolio. Publicly available reference material identifies its principal product families and ownership history but does not provide a detailed account of current management, revenue, employee count, or a standalone corporate website.
History
Tim's Cascade Snacks was established in 1986 by Tim Kennedy in Washington state. Kennedy began the business with a production approach based on cooking potato chips in 100% peanut oil. The company's Washington manufacturing base and its emphasis on kettle-style chips helped connect the brand with the Pacific Northwest, where its products developed their strongest sales presence. The Tim's name became associated with Cascade Style Potato Chips, packaged in visually distinctive red-and-white-striped bags. The chips were kettle-cooked in small batches until 2019, giving the brand a preparation story distinct from mass-produced chips. Alongside its core Tim's line, the portfolio developed to include Hawaiian Brand Kettle Chips and Erin's Gourmet Popcorn. Tim's products remained especially prominent in the Pacific Northwest but also reached consumers elsewhere in the United States and, according to the available reference material, some markets in Asia. In 2010, Pinnacle Foods acquired the company. This marked a transition from its independently founded regional operation into the portfolio of a larger packaged-food company. Pinnacle later became part of Conagra's snack-food business when Conagra acquired Pinnacle's snack brands in October 2018. The ownership transition occurred during a period when large food companies were consolidating regional and specialty snack labels. The same year, the brand became the subject of a consumer lawsuit concerning Hawaiian-themed products. Two consumers challenged Conagra's use of Hawaiian references for products that were manufactured in Washington and were not made with Hawaiian ingredients. The products named in the dispute were Hawaiian Kettle Style Potato Chips, Hawaiian Luau Barbeque Rings, and Hawaiian Sweet Maui Onion Rings. The case brought attention to the relationship between geographic naming, product identity, and consumer expectations. In September 2019, Conagra announced the sale of the relevant snack-food brands to Utz Quality Foods LLC. Tim's Cascade Snacks subsequently operated as part of the Utz Brands portfolio. The reference material also identifies 2019 as the end of the brand's small-batch kettle-cooking description, although it does not provide detailed information about the production changes or the precise manufacturing process used afterward. Tim's Cascade Snacks remains an active snack brand with roots in Washington and a product range centered on potato chips, flavored snack products, and popcorn. Its history combines regional manufacturing, distinctive packaging, portfolio expansion, corporate acquisitions, and a labeling dispute involving Hawaiian-themed names. Detailed current information about executives, standalone financial results, and present-day corporate operations is not established by the available sources.
- 2019
Sale to Utz
[1]Conagra announced the sale of its relevant snack-food brands to Utz Quality Foods LLC.
- 2019
End of documented small-batch kettle-cooking era
[1]The available reference describes Tim's chips as being kettle-cooked in small batches until 2019.
- 2018
Conagra acquires Pinnacle snack brands
[1]Conagra acquired Pinnacle's snack-food brands, including the Tim's Cascade business.
- 2018
Lawsuit over Hawaiian-themed product names
[1]Two consumers sued the then-owner over Hawaiian-themed products made in Washington and not made with Hawaiian ingredients.
- 2010
Acquisition by Pinnacle Foods
[1]Pinnacle Foods acquired Tim's Cascade Snacks, moving the regional snack business into a larger packaged-food portfolio.
- 1986
Company founded in Washington
[1]Tim Kennedy founded Tim's Cascade Snacks and began producing potato chips in Washington, initially cooking them in 100% peanut oil.
Products and positioning
A Pacific Northwest-rooted snack brand focused on kettle-style potato chips, distinctive regional branding, and popcorn products.
Potato chips
Tim's Cascade Style Potato Chips
The core Tim's product line is associated with Cascade-style potato chips and the brand's Pacific Northwest identity. The chips were historically presented in red-and-white-striped bags and were kettle-cooked in small batches until 2019. The line forms the foundation of the Tim's brand and remains its most recognizable offering.
Flavored kettle chips
Hawaiian Brand Kettle Chips
Hawaiian Brand Kettle Chips are a flavored kettle-chip line using Hawaiian-themed branding. The products became notable in a 2018 consumer lawsuit because they were manufactured in Washington and were not made with Hawaiian ingredients, creating a dispute over whether the naming could mislead consumers about origin or composition.
Snack rings
Hawaiian Luau Barbeque Rings
Hawaiian Luau Barbeque Rings are a barbecue-flavored ring-shaped snack associated with the Hawaiian-themed portion of the Tim's portfolio. The product was among the items identified in the 2018 lawsuit concerning geographic and cultural implications of the Hawaiian branding.
Snack rings
Hawaiian Sweet Maui Onion Rings
Hawaiian Sweet Maui Onion Rings are an onion-flavored ring snack marketed with Hawaiian references. They were specifically named in the 2018 consumer litigation involving the use of Hawaiian-themed descriptions for products manufactured in Washington.
Popcorn
Erin's Gourmet Popcorn
Erin's Gourmet Popcorn is the popcorn component of the Tim's Cascade Snacks portfolio. The available reference identifies it as a brand offering but does not provide a complete list of flavors, formats, launch dates, or current distribution details.
Controversies
2018
Consumer lawsuit over Hawaiian branding
Two consumers sued Conagra Foods over Hawaiian-themed Tim's products, arguing that the products were made in Washington rather than Hawaii and did not use Hawaiian ingredients. The dispute involved Hawaiian Kettle Style Potato Chips, Hawaiian Luau Barbeque Rings, and Hawaiian Sweet Maui Onion Rings.
Brand decisions
2019
Conagra sells snack brands to UtzM&ABackground
Following Conagra's acquisition of Pinnacle's snack brands, Conagra announced a divestiture of the relevant snack-food portfolio.
Action taken
Conagra announced the sale of Tim's-related snack brands to Utz Quality Foods LLC.
Aftermath
Tim's Cascade Snacks became part of the Utz Brands portfolio.
2010
Pinnacle Foods acquires Tim's Cascade SnacksM&ABackground
The independent Washington snack business was acquired by Pinnacle Foods and became part of a larger packaged-food portfolio.
Action taken
Pinnacle Foods purchased the company.
Aftermath
The brand continued operating within Pinnacle's snack-food holdings until those holdings were acquired by Conagra in 2018.
Sources1 sources
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