Tigra

Tigra is a beer brand from Angola, introduced to the market on 7 April 2016. It is produced by Refriango, the Angolan beverage company based in Viana, near the capital Luanda, which is described as the country's undisputed market leader in soft drinks. Tigra was Refriango's first beer and represented the first serious domestic challenger to Angola's historic beer brands, which are today all part of the French-Angolan brewing group Cuca BGI. The beer is brewed according to a recipe developed in cooperation with the Doemens Institute in Munich, Germany, and by brewmasters who were also trained by Doemens. Tigra has an alcohol content of 5% and is sold in 330 ml bottles and cans, as well as in a 250 ml "Mini" bottle that is easy to open, following the model of the successful same-named format introduced by Super Bock in Portugal in 2009. The launch of Tigra was accompanied by a large-scale advertising campaign, and the brand has since appeared as a sponsor of music and sports events. Its official website is cervejatigra.com, and it also maintains a video channel on YouTube. The brand operates in Angola and is positioned as a local alternative in a market long dominated by established beer labels.

Tigra was launched on 7 April 2016 as the first beer brand from Refriango, an Angolan beverage company based in Viana, near Luanda, which is the country's leading producer of soft drinks. Before Tigra, the Angolan beer market was dominated by historic brands that are now all part of the French-Angolan brewing group Cuca BGI. Tigra therefore became the first serious domestic competitor to those established labels. The beer was developed with the involvement of the Doemens Institute in Munich, Germany: the recipe was created in cooperation with Doemens, and the brewmasters were trained by the same institute. The launch was supported by a large-scale advertising campaign, and the brand has since sponsored music and sports events. Tigra is sold in 330 ml bottles and cans, and in a 250 ml "Mini" bottle that is easy to open, inspired by the successful same-named format introduced by Super Bock in Portugal in 2009. The brand maintains an official website at cervejatigra.com and a video channel on YouTube.

• Tigra is introduced to the Angolan market on 7 April 2016.

• Launch supported by a large-scale advertising campaign.

• Brand begins sponsoring music and sports events.

A domestic Angolan beer brand offering a local alternative to the established historic beer labels, backed by Refriango's leading position in soft drinks.

• Tigra beer, 5% ABV, 330 ml bottle

• Tigra beer, 5% ABV, 330 ml can

• Tigra Mini, 250 ml easy-open bottle

1. 1Homepage Cerveja Tigra - Vai que é tua!cervejatigra.com
2. 2Tigrawikidata.org
3. 3Tigra (Bier)de.wikipedia.org