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Tiger Wong Entertainment

Indonesian entertainment and lifestyle ecosystem company founded by Baim Wong and Paula Verhoeven, spanning film, digital content, talent management, F&B, retail, and sports.

Last updated September 27, 2026

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Overview

Tiger Wong Entertainment is an Indonesian entertainment and production company that began operating in mid-2020. It was founded by Indonesian actor and content creator Baim Wong together with his wife, Paula Verhoeven. The company is named after their child, Kiano Tiger Wong. Its stated motto is "Entertainment & Lifestyle Ecosystem," and its vision is to become a leading entertainment and lifestyle ecosystem across various media in Southeast Asia. The company operates through three main pillars: media and production, talent management, and creative programs. It produces digital content, television programs, feature films, and animation. Its digital content has been distributed through popular YouTube channels such as Baim Paula, Bapau Family, and Baby Kiano Tiger Wong. In film, it collaborates with production houses including Karuna Pictures, founded by director Teddy Soeriaatmadja, and Dapur Film, founded by director Hanung Bramantyo. Its first feature film, originally titled Tamu Tak Diundang and later renamed Berbalas Kejam, was released in 2022, directed by Teddy Soeriaatmadja and starring Reza Rahadian and Laura Basuki. Another production, Sukma, received seven nominations at the 2025 Indonesian Film Journalists Festival (FFWI), including Best Film, Best Director, Best Screenwriter, and Best Supporting Actor. Beyond media, Tiger Wong Entertainment has expanded into food and beverage, retail, hospitality, sports, and e-sports. Its F&B ventures have included Johnny Wong Butter's, Goklat, Potato Wong, Bakpia Wong Keraton, Roti Romi, Sambal Bini, and Sate Celup, while several others such as Restoran Publo, Ayam Gebug Bapau, and Quinno Gelato Cakes have ceased operations. In retail, it has backed brands such as House of Asri Welas. In sports, it has invested in Satria Muda Pertamina since 2022 and has organized billiard events and the upcoming Tiger Wong Padel Cup. It also operates a Multi Channel Network (MCN) for digital creators and has invested in creative agencies and production houses. In April 2022, Tiger Wong Entertainment received funding from Adhya Group, a business group active in property, hospitality, media, entertainment, and food and beverage. Following the investment, Baim Wong stated that the company's valuation reached approximately Rp1.5 trillion, although the investment amount was not publicly disclosed. The company is headquartered in Pesanggrahan, South Jakarta, and remains privately held.

History

Tiger Wong Entertainment began operating in mid-2020 as a production house and entertainment company. It was founded by Indonesian actor and content creator Baim Wong and his wife, Paula Verhoeven. The company name is derived from their child, Kiano Tiger Wong. In its early stages, the company produced various digital content, including YouTube programs aired through channels such as Baim Paula, Bapau Family, and Baby Kiano Tiger Wong. In 2022, Tiger Wong Entertainment drew public attention after registering the Citayam Fashion Week (CFW) trademark with the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights. The registration was subsequently withdrawn after triggering public controversy. In April 2022, the company received funding from Adhya Group, a business group engaged in property, hospitality, media, entertainment, and food and beverage. Following the investment, Baim Wong stated that Tiger Wong Entertainment's valuation reached approximately Rp1.5 trillion, although the investment amount was not publicly disclosed. The company expanded its business through several main lines, including media and production, talent management, creative production, television and digital programs, and feature film production. It also entered commercial businesses such as retail, restaurants, and hospitality, as well as digital affiliation through a Multi Channel Network (MCN) for managing digital content creators. Under Tiger Wong Capital, its business portfolio has included media production houses such as Tiger Wong Entertainment (media production house), Tiger Wong Pictures (film production house), El Drago Pictures (film production house), Tiger Wong Animation (animation production house), and investments in Lumine Studio. It also had creative production collaborations with Majemuk, Open Idea, Cretivera, and Simo, which are no longer partners. In agency and MCN, it operates Visoria (a creative film agency that promotes films rather than producing them) and had Tiger Wong Agency and Tiger Wong MCN, which were invested in by IRSX and renamed FOLAGO. In food and beverage, its ventures have included Johnny Wong Butter's (a family business), Restoran Publo (with Gading Marten, ceased), Ayam Gebug Bapau (ceased), Quinno Gelato Cakes (ceased), Donuthing (no longer under Tiger Wong, renamed Donut Factory), Bapauthing (ceased), Goklat (operating), Potato Wong (operating), Bakpia Wong Keraton (collaboration, operating), Pikkachu (another version of Bakpia Wong Keraton, collaboration, operating), Roti Romi (investment, operating), Sambal Bini (investment, operating), and Sate Celup (operating). It also runs a social initiative called "Silahkan Makan Gratis," where Baim Wong distributes 200-300 lunch packages to the public daily from 12:00 until they run out at the Tiger Wong Entertainment head office in Pesanggrahan, South Jakarta. In retail (clothing brands), it has backed Punk Baby (ceased), Canine (ceased), Tiger Wong Worldwide (ceased), and House of Asri Welas (investment in Asri Welas, operating). In sports and e-sports, it has invested in Satria Muda Pertamina since 2022, operates Big Boss World on Roblox, and had Tiger Wong Esport (ceased) and Bosque Esport (ceased). In hospitality, it has Gili Africa. In thematic parks, it has residential housing Shila at Sawangan (VASANTA GROUP) and a playground Dino x Scape. Other businesses have included Tiger Wong Liquid (ceased), Tiger Wong Moto (ceased), and Panci Jago (ceased). In film production, Tiger Wong Entertainment produced its first feature film in 2022, originally titled Tamu Tak Diundang and later renamed Berbalas Kejam before release. The film was directed and written by Teddy Soeriaatmadja and starred Reza Rahadian and Laura Basuki, in collaboration with Karuna Pictures. This marked the company's entry into the Indonesian feature film industry. Another production, Sukma, gained wide attention and received seven nominations at the 2025 Indonesian Film Journalists Festival (FFWI), including Best Film, Best Director, Best Screenwriter, and Best Supporting Actor, making it one of the most nominated works at that event. The company also produces television programs, animated cartoons, digital programs, music events, and sports events. It has organized billiard matches featuring world-class billiard athletes and celebrity fun matches, and is preparing to hold a padel tournament called Tiger Wong Padel Cup, featuring artists and professional athletes competing for a trophy. Its artists include Baim Wong, who serves as founder, CEO, actor, director, producer, and host.

  • Tiger Wong Entertainment begins operating in mid-2020 as a production house and entertainment company.

  • Company registers Citayam Fashion Week trademark, later withdraws after public controversy.

  • Receives funding from Adhya Group; Baim Wong states valuation reaches approximately Rp1.5 trillion.

  • Produces first feature film, originally titled Tamu Tak Diundang, later renamed Berbalas Kejam.

  • Invests in Satria Muda Pertamina basketball team.

  • Film Sukma receives seven nominations at FFWI 2025.

Products and positioning

Entertainment & Lifestyle Ecosystem across various media in Southeast Asia.

  • Berbalas Kejam

    First feature film, originally titled Tamu Tak Diundang, directed by Teddy Soeriaatmadja, starring Reza Rahadian and Laura Basuki, in collaboration with Karuna Pictures.

  • Sukma

    Film that received seven nominations at FFWI 2025, including Best Film, Best Director, Best Screenwriter, and Best Supporting Actor.

  • Kiano La La La

    Animation produced with Lumine Studio.

  • Nyurup

    Animation produced with Lumine Studio.

  • Tiger Wong Padel Cup

    Upcoming padel tournament featuring artists and professional athletes competing for a trophy.

Marketing campaigns

  • Silahkan Makan Gratis

Sources4 sources

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