TieUps

TieUps Inc. (TieUps株式会社, pronounced "Tieups") is a Japanese internet-related company headquartered in Shibuya, Tokyo. It was established in April 2020 with the stated vision of "democratizing social media marketing once again," and it operates under the philosophy of "creating the best UX (customer experience) through creators and senders." The company describes itself as developing and operating a co-creation platform that uses technology to contribute to society, with a Vision of "a world where people can take a step forward before they know it" and a Mission of "creating a state in which individuals' activities can be expressed enjoyably, turning individuality into value." TieUps is best known for lit.link (リットリンク), a completely free service that lets users build an original page aggregating their social media links using only a smartphone. Launched in November 2020, lit.link has become the company's flagship product and is positioned as a branding and link-in-bio tool for creators, influencers, and individuals who want to consolidate their online presence. The company also operates WeClip, a community SNS whose beta version was released in October 2021. As of the available evidence, TieUps is a privately held, venture-stage company. It raised 100 million yen in a seed round in March 2022. Its operations are focused on the Japanese market, and its services are aimed at individual creators and social media users. The company maintains an official website at tieups.com and separate official sites for lit.link and WeClip, along with official social media accounts on X (formerly Twitter) and Instagram for both the parent company and its services.

TieUps Inc. was founded in April 2020 in Tokyo, Japan, with the vision of "democratizing social media marketing once again." The company was established during a period of rapid growth in the creator economy and social media influencer marketing, and it positioned itself around the idea of creating the best customer experience through senders and creators. In November 2020, roughly seven months after incorporation, TieUps released lit.link, a completely free service that allows users to create an original page aggregating their social media accounts using only a smartphone. lit.link became the company's flagship product and its primary public-facing brand. In October 2021, the company released the beta version of WeClip, a community SNS. This represented an expansion from the link-aggregation tool into social networking and community features. In March 2022, TieUps completed a seed round of financing, raising 100 million yen. This funding supported the continued development and operation of its services. As of the available evidence, the company continues to operate lit.link and WeClip and describes itself as developing and operating a co-creation platform that uses technology to contribute to society. Its stated Vision is "a world where people can take a step forward before they know it," and its Mission is "creating a state in which individuals' activities can be expressed enjoyably, turning individuality into value." The company is headquartered in Shibuya, Tokyo, and remains a privately held venture-stage business focused on the Japanese market.

• 2022

  Raised 100 million yen in a seed round.

• 2021

  WeClip beta version released.

• 2020

  TieUps Inc. established in Tokyo, Japan.

• 2020

  lit.link released.

A co-creation platform company using technology to turn individuality into value, focused on democratizing social media marketing and creator self-expression.

• lit.link

  A completely free branding link service that lets users create an original page aggregating their social media using only a smartphone.

• WeClip

  A community SNS whose beta version was released in October 2021.

1. 1TieUps official websitetieups.com
2. 2TieUps - Wikipedia (Japanese)ja.wikipedia.org
3. 3TieUps - Wikidatawikidata.org