Tierra

Tierra is a Swedish outdoor clothing brand that has been developing technical clothing since 1983 for people who venture beyond the ordinary. The brand was born out of curiosity, innovation, and respect for nature, and it continues to create durable products that perform in any weather, season, or altitude. Its webshop offers jackets, trousers, tops, and down products, including the Roc Noir, Istinden, Tarrekaise, Nallo, and Back Up lines.

Since 1983, Tierra has been developing technical clothing for people who venture beyond the ordinary, born out of curiosity, innovation, and respect for nature. In the early 1980s, new materials and technologies began to challenge old truths, making it possible to design garments that offered weather protection without sacrificing breathability. During a trip to the United States, Anders Andersson discovered Gore-Tex, a material that only a few years earlier had been used in NASA's space suits, and the idea for Tierra was born. Early on, Tierra explored several directions, at one point even developing golf apparel, before finding its true focus. After outfitting the first successful all-Swedish expedition to Mount Everest in 1991, the company turned its attention toward developing technical garments for mountain environments and demanding conditions. Tierra began as a mail-order company, offering technical products directly to customers, a direct-to-consumer model long before it became a trend. Later, Tierra stores in Stockholm and Gothenburg became meeting places for a growing community of climbers and outdoor enthusiasts.

Technical outdoor clothing for demanding environments, known for high-quality, technically advanced garments at fair prices.

• Roc Noir Jacket

• Roc Noir Pant

• Istinden Hooded Down Jacket

• Istinden Down Sweater

• Tarrekaise Down Jacket 2.0

• Nallo Vest

• Back Up 3L Jacket

1. 1Innovative and high quality Outdoor Clothing | Tierra Webshoptierra.com
2. 2Our history | Tierra - Swedish brand for outdoor clothingtierra.com
3. 3About Tierra - history, who we are and our environmental worktierra.com
4. 4Stories of Outdoor Adventures | Tierra storiestierra.com
5. 5Credit insurance firm Anvil rebrands as Tierra, shifts towards green projectsgtreview.com