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Tien21

Retailer / private label

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Tien21 is a Spanish chain of stores specialising in the sale of household appliances and consumer electronics products.

Last updated September 15, 2026

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Overview

Tien21 is described on its own website as the largest chain of stores specialising in the sale of household appliances and consumer electronics products, with more than 700 points of sale in Spain and Portugal. It belongs to Sinersis, a business group that brings together more than 1,400 points of sale in Spain and more than 6,500 in Europe. The chain presents itself as "the neighbourhood store", offering personalised service and advice, and says it works continuously to train professionals in the latest sector developments, appliance and home design trends, energy efficiency and respect for the environment. Its online store offers appliances and consumer electronics such as refrigerators, washing machines, dishwashers, ovens, hobs, televisions, telephony, smartwatches and computers.

History

Tien21 presents itself as the largest chain of stores specialising in the sale of household appliances and consumer electronics products, with more than 700 points of sale in Spain and Portugal. It belongs to Sinersis, a business group that brings together more than 1,400 points of sale in Spain and more than 6,500 in Europe. The chain describes itself as "the neighbourhood store", offering personalised service and advice from professionals with more than 30 years of experience, and states that it works continuously to train professionals in the latest sector developments, appliance and home design trends, energy efficiency and respect for the environment.

Products and positioning

Specialist chain of stores for household appliances and consumer electronics, presented as "the neighbourhood store" with personalised service and advice.

  • Household appliances and consumer electronics

    Tien21's online store lists products such as refrigerators, washing machines, dishwashers, ovens, hobs, televisions, telephony, smartwatches and computers.

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