Tianlala
Tianlala is a Chinese new-style fresh fruit tea chain brand founded in 2015, headquartered in Bengbu, Anhui, operating over 8,000 signed stores globally.
Last updated October 12, 2026
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Overview
Tianlala is a Chinese new-style tea beverage chain brand founded in 2015 and headquartered in Bengbu, Anhui. It is a brand under Anhui Huiwang Catering Management Co., Ltd., mainly offering fresh fruit tea, milk tea, coffee and ice cream. The brand reports over 8,000 signed stores globally, covering 31 provinces and 312 prefecture-level administrative regions in China, with over 700 signed overseas stores across Indonesia, the Philippines, Malaysia, Singapore, Uzbekistan and Saudi Arabia. It provides franchise services supported by a unified supply chain, digital operations, professional training and full-process store-opening support.
History
Tianlala was founded in 2015 and is headquartered in Bengbu, Anhui. It is a national fashionable tea beverage chain brand under Anhui Huiwang Catering Management Co., Ltd., mainly offering fresh fruit tea, milk tea, coffee and ice cream. In 2015, Anhui Weihong Food Co., Ltd. was established to support Tianlala from the supply chain side. The brand opened franchise recruitment in the same year. By 2016, it had 296 stores; by 2017, 596 stores; in 2018, national stores exceeded 1,000 and a branch warehouse was opened in Changsha; in 2019, it built its own office building and stores exceeded 2,000; in 2020, stores exceeded 3,000 and branch warehouses were opened in Tianjin and Zhengzhou; in 2021, stores exceeded 4,500, branch warehouses were opened in Changchun and Shijiazhuang, and the brand IP 'Xiong Heidan' was launched; in 2022, stores exceeded 6,000, branch warehouses were opened in Harbin and Haikou, the 'One Bucket Fruit Tea' product sold 110 million cups for the year, and a Shanghai branch was established; in 2023, it focused on integrating product and research, established an overseas business department, and joined the New Tea Beverage Public Welfare Foundation; in 2024, it won the People's Daily Online '2024 National Consumption Innovation Case' award; in 2025, global signed stores exceeded 8,000, including over 200 overseas signed stores, and it was selected for the '2025 China Catering/New Tea Beverage Overseas Brand TOP40' and '2025 China Catering Franchise Brand TOP100'. As of the latest available data, global signed stores exceed 8,000, covering 31 provinces and 312 prefecture-level administrative regions, with over 700 overseas signed stores covering Indonesia, the Philippines, Malaysia, Singapore, Uzbekistan and Saudi Arabia, of which over 200 are in Southeast Asia and Indonesia is the main market.
- 2025
Global signed stores exceeded 8,000, with over 200 overseas signed stores; selected for the '2025 China Catering/New Tea Drink Going Global Brand TOP40' and '2025 China Catering Franchise Brand TOP100'.
- 2024
Tianlala joined the New Tea Drink Public Welfare Foundation and won the People's Daily Online '2024 National Consumption Innovation Case' award.
- 2023
Focus was placed on integrating product development and research; an overseas business division was established to expand internationally.
- 2022
Stores exceeded 6,000; branch warehouses were opened in Harbin and Haikou; the hit product 'One Bucket Fruit Tea' sold 110 million cups in the year; a Shanghai branch was established.
- 2021
Stores exceeded 4,500; branch warehouses were opened in Changchun and Shijiazhuang; the brand completed a strategic upgrade and launched the new IP 'Xiong Heidan'.
- 2020
Stores exceeded 3,000; branch warehouses were opened in Tianjin and Zhengzhou; online operations were deepened; a three-year development strategy plan was formulated.
- 2019
A self-built office building was completed, integrating office, factory, warehousing and materials; stores exceeded 2,000.
- 2018
National stores exceeded 1,000; a branch warehouse was opened in Changsha to lay out the supply chain.
- 2017
The number of stores reached 596.
- 2016
The number of stores reached 296.
Products and positioning
National fashionable tea beverage chain brand with high quality-to-price ratio products
Fresh fruit tea
Fresh fruit tea series including Passion Fruit Pineapple, Ice Fresh Lemonade, Multiple Meat Bayberry, Mango Shaker, Grape Explosion Lemon, Strawberry Shaker.
Milk tea
Milk tea series including Brown Sugar Pearl Milk Tea, Taro Ball Bobo Milk Tea, One Bucket Family Portrait.
Ice cream
Ice cream series including Brown Sugar Pearl Sundae, Mango Sundae, Peach Sundae, Strawberry Sundae.
Coffee
Coffee offerings including Raw Coconut Latte, Snow Top Coffee, Americano.
Controversies
Sources7 sources
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